Scribd
Upload
37 views2 pages

Research Methodology MBA Sem. 1 (A) Mefgi Question Bank For Module Test - 3

The document is a question bank for an MBA module test covering research methodology topics. It includes questions on experimentation, measurement, attitude and rating scaling, question categories, response strategies, and sampling methods. Each chapter focuses on key concepts and definitions essential for understanding research methodologies in business.

Uploaded by

Ashita Savsani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
37 views2 pages

Research Methodology MBA Sem. 1 (A) Mefgi Question Bank For Module Test - 3

The document is a question bank for an MBA module test covering research methodology topics. It includes questions on experimentation, measurement, attitude and rating scaling, question categories, response strategies, and sampling methods. Each chapter focuses on key concepts and definitions essential for understanding research methodologies in business.

Uploaded by

Ashita Savsani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Research Methodology

MBA Sem. 1st (A)

MEFGI

Question Bank for Module Test – 3

Ch. – 11

1. What is experimentation? State advantages and disadvantages


2. Explain the process of experiment
3. What is validity? Explain internal and external validity for experiment
4. Explain threats to internal validity
5. Explain threats to external validity
6. Explain pre-experimental design
7. Explain true experimental design
8. Explain types of quasi experiments
9. What is test marketing? Explain types of test market

Ch. - 12

10. What is measurement? What can be measured?


11. Write a note on….
 Nominal scale
 Ordinal scale
 Interval scale
 Ratio scale
12. Explain the sources of error in measurement
13. Explain characteristics of good measurement

Ch. - 13

14. What is attitude scaling? What a researcher has to consider while selecting a
measurement scale?
15. What is rating scaling? Write a detailed note on each of the following…
 Simple attitude scales
 Likert scale
 Simantic differential scales
 Staple scales
 Constant sum scales
 Graphic rating scales
16. Ranking scales is used in which situation? Explain various ranking scales methods
17. What is sorting?

Ch. - 14

18. Explain the different question categories


19. What is a response strategy?
20. Why measurement question sequencing is needed?

Ch. - 15

21. What is sampling? Why it is required? What is considered as a good sample?


22. Explain the process of sample design?
23. Explain probability sampling methods with its advantage – disadvantages
24. Explain non probability sampling methods with its advantage- disadvantages?

You might also like