Professional Documents
Culture Documents
added
N S O F RES
N DA T IO E
ARC
FOU ME T H
SE AR CH HOD
RE OLO
O LO G Y GY
ET H OD
M
Chapt
er 1
Introduction to research.
Objectives & motivations for research.
What is Research design?
Types of Research.
Introduction to Qualitative Research.
Introduction to Quantitative Research Conceptualization.
Business Problem.
Problem Formulation.
ar c h…
Rese
branch of knowledge
6
Research
Why Is portant?
Design Im
7
ec t ive s of
Obj Des ig n
Resear c h
8
Desig n :
Research
n
A Cautio
9
isio ns ….
The dec
desig n –
Research s
e p h ase
Th
Types of Designs
Research
Exploratory
Descriptive
12
A n al y t ics
Data r ch
Res e a
and
p l o ra t o r y
Ex
R es e a r c h
14
xp l o ratory
E
Uses of
Research
• Define terms
15
ry
Explorato Methods
Research
17
Ex pl o r a tory
ns of
Limitatio rch Design
Resea
s c r i p t i v e
De
R es e a r c h
19
Re se a rch
ve
Descripti ions
l a ssif ic at
C
Cross-sectional studies
Longitudinal studies
20
esc r ip t ive
D S t ud ies
Resear c h
21
esc r ip t ive
D S t ud ies
Resear c h
22
e c tio n a l Vs
Cross S al Studies
n
Longitudi
esc r ip t ive
D S t ud ies
Resear c h
27
tin uo u s
Con
P a n el s
28
29
30
tat ions
Limi
esear c h
Causal R
32
im ent s
Exper
33
p en d en t
In de
Variable
• Independent variables are those variables that the
researcher has control over and wishes to manipulate
—the 4 P’s.
• Examples are level of ad expenditure, Salary structure, type of ad
appeal, display location, method of compensating salespersons,
price, and type of product.
34
Variabl es
ep en dent
D
35
t r a n eo u s
Ex
Variables
36
ri m en t a l
E x pe
Design
37
Example : Retail Store Experiment
38
y mb o l s of
S
n tal De sign
Experime
39
t es t a n d
Pre
Posttest
• Pretest refers to the measurement of the dependent variable
taken prior to changing the independent variable.
40
ri m en t a l
E x pe
Design
41
ri m en t a l
E x pe
Design
• Before-after with control group design may be
achieved by randomly dividing subjects of the
experiment in two groups:
• The control group
42
erim ent al
Exp
Design
43
al id A r e
How V t s?
rim e n
Ex pe
38
esear c h
iag n o st ic r
D
X Causes Y
39
R e se a rch
c
Diagnosti
h e P ro c ess
– T