a ti o n Clas

s if ic s:
Cl a s Date
: 9 th S 13
of ep.,
r t is i ng 2 020
A d v e
Mark
etin g Min
or
Bases of Stages of Area of
Content Audience Media Functions
Classification PLC Coverage

Local/ Direct Action &

Consumer
Retail Indirect Action

Product Pioneering Print Primary

Demand &
Regional Industrial
Selective
Demand Ad

Push Ads &

Pull Ads
National Trade
Brand Competitive Broadcast Co-operative
Types Advertising
Public
Relations Ad

Social Ads

Political Ads
International /
Professional Advocacy or
Global
Corporate Retentive Outdoor Public Service
Ads

Financial Ads
 i on on The
t
Classifica ontent :
C
Basis of

 
 Product Advertising :
 
 Brand Advertising :
 
 Corporate Advertising :
Brand Advertising
 i on Bas e d
t
Classifica ages
t
on PLC S

1. Advertising at Pioneering Stage :

2. Advertising at Competitive Stages :

3. Advertising at Retentive Stage or Reminder Advertising :

 ar y st ages
PLC – prim
 is i n g Sp iral
Advert
 d Ad ve rtising
Expande iral
Sp
 t ive Ads
Competi
Based on area
Caverage

Local Advertising :

Regional Advertising :

National Advertising:.

International Advertising :
 Targ et
Based on
Audience
• Consumer advertising,
• Industrial advertising,
• Trade advertising,
• Professional advertising.
 n th e t y pe
Based o used
of Media

• Print media advertising

• Electronic, or, broadcast media advertising
• Outdoor media advertising.
 ti on on The
Classifica unctions
F
Basis of
or Roles
• Direct Action and Indirect Action Advertising :
• Primary and Selective Advertising
• Push and Pull Advertising
• Social Advertising
• Co-operative Advertising :
• Vertical Co-operative Advertising :
• Horizontal Co-operative Advertising
• Ingredient sponsored Co-operative
Advertising
• Political Advertising
• Advocacy or Public Service Advertising
• Financial Advertising
• Public Relations Advertising
Bases of Stages of Area of
Content Audience Media Functions
Classification PLC Coverage

Local/ Direct Action &

Consumer
Retail Indirect Action

Product Pioneering Print Primary

Demand &
Regional Industrial
Selective
Demand Ad

Push Ads &

Pull Ads
National Trade
Brand Competitive Broadcast Co-operative
Types Advertising
Public
Relations Ad

Social Ads

Political Ads
International /
Professional Advocacy or
Global
Corporate Retentive Outdoor Public Service
Ads

Financial Ads