Addis Hika2
Addis Hika2
LOCATION:
OROMIA NATIONAL REGIONAL STATE NORTH SHEWA ZONE
CHANCHO TOWN
February, 2024
Chanco
1
Table of Content
Contents Page
Executive Summary……………….............................................................................................................................2
1. Background………………………………………………………………………………………..…………….3
1.1. Introduction……………….........................................................................................................................3
1.2. The Project Promoter..................................................................................................................................4
2. Project Description..............................................................................................................................................5
2.1. Main Objectives..........................................................................................................................................5
2.2. Project Location..........................................................................................................................................6
2.3. Investment Justification..............................................................................................................................6
2.4. Land Use Plan.............................................................................................................................................6
2.5. Market Prospect..........................................................................................................................................7
3. Project Establishment..........................................................................................................................................7
3.1. Project Buildings.........................................................................................................................................8
3.2. Construction Process...................................................................................................................................9
3.3. Establishment Phase...................................................................................................................................9
4. Project Operation…………………...................................................................................................................10
4.1. Manpower ………………………………………………………………………………………….......10
4.2. Organizational Structure...........................................................................................................................12
4.3. Project Operation Costs............................................................................................................................12
4.4. Economic Benefits....................................................................................................................................13
4.5. Cost-benefit and economic analysis..........................................................................................................13
5. Impacts of the Project........................................................................................................................................15
5.1. Environmental Aspect...............................................................................................................................15
5.2. Economic Aspect......................................................................................................................................15
5.3. Social Aspect............................................................................................................................................16
2
Executive Summary
1 Project type Hotel
1. Background
1.1. Introduction
In our era, there are many challenges for humanity to face with. Among them, one of the most
critical problems in Ethiopia is the rapid aging of the population since mid- twentieth century. In
the future, the demographic dependency ratio, the number of children and pensioners per one
hundred persons of working age, will increase. This will be the major challenge for job seeking
systems, and even developed countries are not an exception.
It is common that elderly people prefer to be taken care at their home. Besides, the older the people
are the more special care services they need. Hence, it is a critical issue for the public sector to
provide necessary buildings to the area. From one survey made by the Local Government Pensions
Institution in 2012, Ethiopia is facing the shortage of in service sectors, and the situation has
reached a critical level. The twenty-first century is also known as an e-century, when technology is
applied in different fields, i.e., from discovery of our surrounding environment to society
management and even in the service sector. Nowadays, people can find many devices which help
3
them track their job easily, and self-tracking has become a new trend in many countries. Because of
the current needs and trends, service sectors building can be considered as an innovative solution
for reducing the burden on the job creating system. The core idea of this business is about a
modern and quality hotel use service to elderly and disabled people in the region.
The purpose of this project is to make an effective business plan based on a business idea.
Moreover, the promoter wants to analyze the possibility, potential profitability, demands, risks of
the venture, and to evaluate the success chances of this business plan when implementing it.
In order to achieve these goals, the following issues will be focused on in this project:
1. The current situation of the complete business creating system, potential need and demand
for hotel use centering the chancho town and its surroundings.
2. The target groups of this service.
3. The feasibility study, risk assessment, and its marketing and financial plan.
The public sector and private businesses must cope with numerous challenges to respond to
multifaceted new needs and demands of the societies. Due to such challenges and pressures, the
public sector is subjected to a large reform. Over the last two decades there appears to have been a
huge amount of public management reform. Ethiopia is one of the countries with improving
economic performance and development, and good investment activities both foreign and domestic
have been growing steadily. Though the government has given highest priority to the agricultural
sector, which is considered as a springboard to enhance the industrial sector, the importance of
distributive service such as transport service, hotel, trade, industry and the like would not be
underestimated.
The country has been registering an imperative growth, which makes it one of the rapidly growing
developing countries, and thus the dynamical growth of agricultural sector necessitates a matching
growth rate in other sectors to make them feed each other.
The service sector is a composition of two subsectors, namely, the distributive service mainly
comprising of transport, trade, hotel & restaurants, communication and the sector that mainly
includes banking & insurance, public administration & defense, education, health, domestic and
other services. The proposed hotel will be established in chancho town, Oromia National Regional
state.
4
1.2. The Project Promoter
The promoter Addis Hika recently created this noble idea to invest on service sector in Ethiopia,
by establishing a hotel in the chancho town, Oromia National Regional state. Currently, they
live in Chancho Town where they lived for the last 20 years and held different professional
positions in the education, and consultancy sectors.
The idea of this promotion is originated from the reconnaissance assessment of market potential
of the project area and its surroundings. The excessive market potential in the market and
service sector in the very surrounding of the project is conducive for the establishment of a hotel
that will contribute to the maximization of elastic demand in terms of both service price and
income. Moreover, the very low initial investment that would be required to establish the super
market may further justify the financial viability of the investment.
The location proposed for this investment is the chancho town in the Oromia National Regional
state. The location selected as an ideal place for this investment for the following reasons: its
topographic suitability and climatic conditions; the fact that it hosts regional and national
organizations and industrial installations; also, it is on one of the main outlets to the Northern
Western region of the country.
2. Project Description
2.1. Main Objectives
The main and subordinating objectives of the project are:
By building hotel the area providing better and quality services for the community/travelers/
of the area.
To set up and develop a financially and economically sustainable mixed use and facilitate
socio- economic activities in the region.
To provide employment opportunities, this would bring about specific and general
improvements of the quality of life in the region.
To contribute to the creation of a fertile ground for project establishments in the area, this
will serve as a takeoff for further economic growth and development.
5
1.1. Project Location
The proposed project will be established in chancho town, Oromia National Regional state,
which is located at about 89 km north of the capital Addis Ababa on the main road that
connects the capital Addis Ababa with the northern western part of the country. In order to
support any endeavors this would contribute to the overall socio-economic development, the
government under the road sector development program has identified this corridor for
improvement. The chancho town is one of the fast-growing towns in Oromia. There are
adequate supplies of utilities like ample clean water supply, electric power, digital
communication (internet and telephony) and postal services. This will have a great
contribution to the success of the proposed project.
As there is a shortage of hotel the town and its surroundings, the provision of such facility to
the population will have an invaluable contribution. Moreover, the viability study and project
analysis indicate that this investment is justifiable on financial criterion. As the project
location, namely the chancho town is on the main road and renders quality services, it is
believed that the project can attract to large number of visitors and thus there is no anticipated
market problems for the services. This fact in turn extremely increases the demand to rent the
building complex for the same purposes as well. Therefore, chancho town is ideal locations to
establish super market provide the building for anyone who will super market services. Thus,
the promoter thoroughly investigated the potential of this project and came up with this noble
idea of investing on the project.
6
240.25 m2 will be parking and green areas. A summary of the land use plan for the project is
presented as follows:
The demand for hotel services in the area dynamically increased in the past few years. The
reason for this could be rapid economic growth and supporting public infrastructural
developments. Other factors relevant in the specific case of hotel services are the increase in
businesses, particularly firms in the industrial sector.
The major marketing strategies to promote the proposed hotel are keeping the quality of our
services and facilities, consistently improving in adaptation to changing situations and
promotion in association with the demand from the local community and nearby businesses. In
other case, working on target customers, business community, nearby business organization like
banks and insurances companies, government and non-government organizations will be the
major marketing promotion strategy of the project.
2. Project Establishment
The financial resource is a prime resource for undertaking any activities. Therefore, for
implementing this mixed use estimated it needs a total of Birr 3,000,000 of which 30% (Birr
900,000) will be covered by the promoter of the project whereas the rest 70% (Birr 2,100,000) will
be covered by a loan from a financial institution.
7
This project will be implemented using materials and services to be procured entirely from the
domestic market in local currency, except for some hotel. The fixed investment costs on building
construction, equipment and furniture are summarized in Table 3 below.
2. Equipment 1,000,000
Total 3,000,000
8
The detailed specification of the dimensions of each building units will be worked out in
consultation with both building expert and Super market services expert.
Based on the construction idea and vision of the promoter, a qualified engineering firm is going
to be hired to make site studies, develop structural designs, prepare drawings and detailed
specifications, determine quantities involved and estimate the total cost. All these activities will
be done in the first phase of the project, which is design stage after the documents are produced
by the designers have been received, and the works secured the project is supposed to enter the
tendering stage. At this stage contractors study the project document analyze and subsequently
determine the construction methods, build up their unit rates and submit their bids and award the
contract for the lowest responsible bidder. After the award is made and the contract signed
between the project owner and the contractor, the project contractor is expected to prepare and
submits a detailed construction schedule which includes material and manpower requirements
and cash flow forecast.
The project owner researched typical architectural layouts for hotel and executive office spaces.
The structural design of the building will be coordinated with the layout of the building. The
frame will made up of a grid with repeating standard structural bays included in the structural
system are by size, shape and size of structural members, floor compositions and curtain walls.
These elements will be established to resist gravity and lateral loads as appropriate. The
structural steel frame was chosen for further design based on cost per square foot, local
availability of material and constructability considerations, such as erection and fabrication.
Foundation of the design takes more into consideration the applied loads, the loading from the
columns, while the main part of the project focused on the structural frame and its alternate
designs, preliminary foundation plan was designed based up on maximum loads carried from the
supper structure through the columns.
9
1. Site preparation
2. Specify/design buildings
3. Construct buildings
4. Purchase medical equips.
5. Purchase furniture
6. Recruiting manpower
7. Mobilization
8. Start operation
Note that the years are divided into quarters in the following chart.
Construct buildings
Purchase furniture
Recruiting manpower
Mobilization
Start operation
4. Project Operation
4.1. Manpower
The government of Ethiopia has issued a new labor proclamation on 377/2003 in which the
duties and responsibilities of workers and employers are distinctively explained. In this
proclamation, the employer is obliged to respect the worker’s human dignity, to defray the cost
of medical examination, to provide the proclamation, agreements and rules.
Similarly, the workers include to perform the work specified in the contract, to follow the
employer’s instruction and to report work, to handle with due care all instruments and tools, and
to observe the provisions of the proclamation, agreements and rules.
10
It must be note that presently in the country, there is no labor problem as such that threatens the
smooth running of the activities of the enterprise. The availability of trained labor force will
enhance the successful implement of the project.
The manpower requirements of the owner of the project for this motel service center building is
organized in the manner that it consists of general manager, technical personnel, office workers
and other contract daily and monthly laborers. The manpower requirements of the project that
will run the overall managerial and technical day to day activities of the project during the
operation period are shown here under in the following table.
11
administrative manager will be responsible for the overall management of the project. The
financial officer will be accountable to the manager and will be responsible for all financial
aspects of the project. Any financial statement, bank interactions, personnel expenses etc. will be
directed to the financial officer. The financial officer will also be responsible for issuance of
financial reports to any concerned personnel, government agencies and to an external auditor.
Accordingly, the promoter planned to recruit competent staffs with relevant skills and experiences
(HR, accountant, physicians, nurses, clerks, guards, etc.) for a smooth operation of the project.
This project, when fully operational, creates job opportunity for a minimum of 22 permanent
employees and temporary employment for up to 50 workers during the project establishment
phase.
12
Table 5: Estimated Depreciation of Fixed Capital
Depreciation
No. Description Value
% Amount
Total 215000
Depreciation
No. Description Value
% Amount
Total 130000
An investment project will be considered beneficiary to the society if its socio-economic benefits
exceed its costs. The question is, how should the socio-economic benefits and costs be measured,
and what common unit of account should be used to express the benefits and costs.
13
1.1. Cost-benefit and economic analysis
The projected financial revenues and costs are often a good starting point for identifying
economic benefits and costs, but two types of adjustments are necessary. First it is necessary to
include or exclude some costs and benefits. Second it is necessary to revalue inputs and outputs at
their opportunity costs.
Financial analysis, which looks at a project from the perspective of the implementing agency
identifies the project’s net monetary flows to the implementing entity and assesses the entities
ability to meet its financial obligations and to finance future investments. Economic analysis, by
contrast, looks at a project from the perspective of the entire economical viewpoint and measures
the effects of the project on the economy. These different viewpoints require that analysts take
into consideration different items when analyzing costs of a project, use different valuations for
the items considered, and in some cases, even use different rates to discount the streams of costs
and benefits. In financial analysis we are interested in the items that entail monetary outlays. In
economic analysis, we are interested in the opportunity costs for the country. Even if the project
entity does not pay for the use of resources, this does not mean that the resource is free good. If a
project diverts resources from other activities that produce goods or services, the value of what is
given up represents an opportunity cost of the project to society.
The important difference between financial and economic analysis is in the price that the project
entity uses to value the inputs and outputs. Financial analysis is simply based on the actual prices
that the project entity pays for inputs and receives for outputs. The prices used for economic
analysis, however, are based on the opportunity costs to the country. The economic values of both
inputs and outputs usually differ from their financial value or market prices because there are
different market imperfections.
There are government interventions of various kinds, e.g., taxes, subsidies, tariff, price control,
etc. and some goods are public goods by their nature or may not totally have market or the price
consumers are willing to pay are less. The divergence between financial and economic prices and
flows shows the extent to which someone in society, other than the project entity, enjoys a benefit
or pays a cost of services the project provides. And hence enable the analyst to identify ‘winners
and “losers”.
The magnitudes and incidence of transfers are important pieces of information that shed light on
the project's fiscal impact, other distribution of costs and benefits and hence on its likely
opponents and supporters. By identifying the groups that benefits from the project and groups that
14
pay for its costs, the analyst can extract valuable information’s about the incentives that these
groups must see to it that the project implemented as designed. Project, comprising all the
separable components, must be appraised as a package.
15
2. Impacts of the Project
2.1. Environmental Aspect
The issue of environment and development should get a due emphasis and thus every citizen
called to exert their maximum effort for fighting against any negative impact any investment may
have on the environment to result in a win - win situation on common agenda that is creating
environmentally friendly business.
In recent years, environmental concerns have assumed a great deal of significance. In most
developed countries, and for projects financed by foreign donors in developing countries, an
environmental impact assessment is a prerequisite for project financing. Environmental impact of
a project refers to the effect of the project on the ecosystem of animals, plants, water, air, and
humans existing in the project area. Ecological analysis should be done particularly for major
projects, which may have significant ecological implications like power plants and irrigation
schemes, and environmental polluting industries. In such projects, environmental impact
assessment is important because economic benefits that may be generated from the project can be
counter-balanced by undesirable environmental effects.
The key questions raised in ecological analysis are:
What is the damage most likely caused by the project to the environment?
What is the cost of restoration measures required to ensure that the damage to the
environment is contained within acceptable limits?
In the case of the investment proposed in this project, the impacts are noise and dust emitted to the
surrounding surface from the construction site. These impacts can be addressed by sprinkling
water around the surface of the project site and by decreasing sound during construction.
During project operation solid waste material will be accumulated in a controlled area and burned
in the outlet equipped for this purpose. The liquid waste from the project operation will be
removed by a proper drainage system and streamed into the proper spot– under surface depot.
16
often be different from its monetary or financial costs, and benefits. The financial analysis views
the decision makers have are concerned with the investment of scarce capital and other resources
that will best further national objectives. This is true whether the resources committed are being
invested by government directly or by individuals within the economy. Project form the
participants (or owners) point of view, while the economic analysis forms the society’s point of
view. While financial analysis uses projected market prices to value inputs and outputs, economic
analysis uses ‘economic prices’ or ‘shadow prices’ or ‘efficiency prices’ to better approximate the
opportunity costs of an input – the amount the economy must give up if the resource is transferred
from its present use to the project. Similarly, to value project’s output, economic analysis uses the
marginal value of a given output to approximate the real value – the value that consumers place on
that commodity. Thus, economic analysis requires adjustment of market prices, which may not
reflect the real value of resources and outputs, into economic prices. It also requires determination
of economic prices of those goods that might not have market prices but that involve commitment
of real resources.
17
2. Annex
Efficiency ratio Index Value Remark
Return on sales 0.23 Positive contribution to gross revenue, with 10% net
profit from gross revenue
Return on assets 0.29 Positive contribution to assets with 15% net profit to
the Assets
Return on total investment 1.53 Able to generate excess income after covering its
initial investment cost taking into account the project
life
18
1. Profit and/ or loss statement projection
19
Annex 2. CASH FLOW STATEMENT
20
Annex 3. BALANCE SHEET
Description Project years
0 1 2 3 4 5 6
Assets -
Current Assets
Assets
Fixed Assets
Build & Construction 2,000,021 1,250,021 500,021 (249,979) (999,979) (1,749,979) (2,499,979)
Office fur. & equipment 400,000 360,000 320,000 280,000 240,000 200,000 160,000
Total Fixed Assets 7000,000 8,418,734 9,186,092 10,866,784 11,547,476 17,228,168 18,390,860
Equity 1,050,000
Total Liability & Capital 12,368,402 14,432,074 21,498,740 35,740,757 37,696,940 4233,314 41,079,255
[[
22