SECTION A
Short Answer Questions in Public Relations
1. What is public relations. (2marks)
2. List three key functions of public relations.
3. How does PR differ from advertising?
4. What is a press release and what is its purpose?
5. Name two examples of internal publics in an organization.
6. What is the role of a PR practitioner during a crisis?
7. Define media relations.
8. Why is credibility important in public relations?
9. What is meant by "two-way communication" in PR?
10. What is a stakeholder in public relations?
11. Mention one ethical challenge PR professionals might face.
12. What are the main steps in a PR campaign?
13. How does social media influence PR strategies?
14. What is corporate social responsibility (CSR) in relation to PR?
15. Explain the term “public opinion” in the context of PR.
16. What is a communication audit?
17. How can PR support brand reputation?
18. What is a media kit?
19. Why is audience research important in PR planning?
20. What’s the difference between proactive and reactive PR?
1. Discuss how PR differs from advertising and marketing.(4 Marks)
2. Discuss the importance of ethics in public relations practice.
3. Use real-life examples to illustrate ethical dilemmas PR professionals might face.
4. Analyze the role of public relations in crisis communication.
5. Provide a case study of a company that successfully managed a crisis through PR.
6. How does strategic communication contribute to effective public relations?
7. Explain the components of a strategic PR plan.
SECTION B
1. Examine the impact of social media on public relations.
2. Discuss both the opportunities and challenges social media presents for PR professionals.
3. How has digital technology transformed the practice of public relations?
4. Include tools, platforms, and digital strategies in your response.
5. Discuss the role of influencers and content creators in public relations campaigns.
6. How do PR professionals build relationships with influencers?
Public Relations Campaigns and Planning
8. Outline the key steps in developing a public relations campaign.
o Use an example to illustrate each step.
9. Evaluate the effectiveness of a recent public relations campaign.
o What strategies were used? What were the results?
10. What are the key differences between internal and external public relations?
Explain how PR strategies differ when communicating with employees versus the public.
Contemporary Issues and Trends
11. Discuss the role of public relations in shaping public opinion in the digital age.
12. How should PR professionals address misinformation and fake news in their
campaigns?
13. Evaluate the challenges of maintaining transparency and trust in today’s media
environment.
14. How can public relations contribute to corporate social responsibility (CSR)?
Give examples of PR initiatives that support CSR efforts.
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