DAY 3

PUBLIC RELATION
DEFENITION, ROLE AND STRATEGY
What is Public Relation? Public
Relation is a strategic
communication function that aims
to build, maintain, and improve
positive relationships between
organizations or individuals with
various stakeholders.
What is the main role of a Public
Relation in an organization? Public
Relation has a major role in managing
the reputation and image of the
organization, as well as ensuring
effective communication with the public,
customers, employees, and others
Why is Public Relation important in the
world of business and government?
Public Relation helps organizations to
manage crises, build trust, support
marketing campaigns, and maintain
good relationships with stakeholders,
all of which are essential for long-term
success)
How is Public Relation strategy planning
carried out? Public relation strategy
planning involves steps such as situation
analysis, goal setting, target audience
identification, key message selection,
communication media selection, and
outcome measurement
What is the difference between Public
Relations and advertising? Public Relations
focuses on building relationships and
creating a positive image through various
forms of communication that are not paid,
while advertising is a form of paid
communication that has the purpose of
promoting products or services
How can Public Relation overcome the
reputation crisis? Public relation can
address reputational crises by
responding quickly and honestly,
providing transparent information,
taking corrective action, and
establishing open communication with
the public
What is media relation in Public
Relation? Media relation is an effort to
establish good relations with mass
media, such as newspapers, television,
and online media, with the aim of
ensuring positive reporting about
organizations or individuals
How does PR use social media in its
strategy? Public relation uses social
media to interact with the public
directly, disseminate information,
monitor online conversations, and build
communities that engage with
organizations
How to measure the success of a Public
Relation campaign? The success of a PR
campaign can be measured by metrics such
as media coverage, interaction rates on social
media, stakeholder satisfaction surveys, and
evaluation of the impact on the organization's
image and reputation
What is the role of ethics in Public
Relation? Ethics are very important in
Public Relation, because Public Relation
must carry out honest, transparent, and
responsible communication to all
stakeholders to maintain integrity and
trust)
THANK YOU