Brandbook
LOGO
Corporate signature guidelines are developed to protect the [ integrity and
value for which that brand represents. Through a series of measured and
controlled processes, correct handling of the corporate signature will ensure
growth in brand equity and increased brand recognition.
LOGO ANATOMY
Logo symbol
Main name
Encasement
This is the skeleton / outline which helps us understand the
type icon, main name and the positioning of the logo.
LOGO VARIATIONS
Full Colour Flat Logo Reverse Flat Logo Black and White Logo
Icon And Name Icon And Name
Apart from the main logo, we have alternate configurations, which
are flat designed to work in isolation while still building the equity
of the main brand.
The logo is an important branding tool at our disposal, therefore
we have a duty to treat it with care, attention and respect. It is
essential that use of the logo should be consistent.
LOGO VARIATIONS
Lengthwise Variation
INCORRECT LOGO USAGE
Outlining the Logo Defacing the logo Distorting the logo Do not place logo on Changing the colour
a white background of the logo
Do not present the Skewing the logo Deleting logo elements Dismantling the Logo Changing the position
logo in any other shape of the icon
The Cene Auto corporate signature cannot be tampered with in any way.
Any moving of the symbol that will compromise the corporate gold or
black is forbidden. The symbol may not be used as a pattern or texture.
This devalues and confuses the signatures impact. The signature can never
be distorted, skewed or stretched.
LOGO SPACING
The exclusion zone surrounding the corporate signature
is limited to height of the word marks letter height.
The exclusion zone provides sufficient space to avoid brand confusion and
deterioration of the brands legibility, especially when co-branding occurs or
where there is potential for visual confusion. The minimum size of the logo
is 30mm width.
COLOUR PALETTE
Primary Palette
Gold
c0.78 m0 y24.22 k0 c7.42 m12.11 y55.47 k0 c1.67 m21.67 y100 k6 c23 m41.8 y98.83 k3.13
r255 g250 b205 r237 g214 b136 r235 g187 b16 r195 g145 b46
PANTONE P Process Black C
Black
c0 m0 y0 k100
r35 g31 b32
The primary colours are considered the official corporate colours and are
to be accurately applied to the corporate signature at all times. CMYK, RGB
and Pantone® specifications have been supplied. The CMYK or process
breakdowns are used for lithographic applications.
The RGB colours are to be applied to digital manifestations including web,
digital and multimedia application that involve screens.
COLOUR PALETTE
Secondary Palette
NAVY BLUE
PANTONE P 101-8 C
Creates a professional, grounded look without
c100 m94 y0 k50 overshadowing the primary colors.
r15 g20 b91
Usage:
Accent elements, such as borders, icons, or
secondary text.
DEEP BURGUNDY
PANTONE P 56-16 C
Adds warmth and richness, balancing the
c0 m99 y73 k60
sleekness of black and the luxury of gold.
r121 g0 b22
Usage:
Highlight areas like buttons, calls to action, or
promotional materials.
TYPOGRAPHY
Primary Fonts
EXO - Text font STAG SANS - Header Font
ABCD EFG HIJK LMNOP QRS TUV WX YZ ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz abcd efg hijk lmnop qrs tuv wx yz
1234567890 1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz abcd efg hijk lmnop qrs tuv wx yz
1234567890 1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz abcd efg hijk lmnop qrs tuv wx yz
1234567890 1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz abcd efg hijk lmnop qrs tuv wx yz
1234567890 1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz abcd efg hijk lmnop qrs tuv wx yz
1234567890 1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz abcd efg hijk lmnop qrs tuv wx yz
1234567890 1234567890
TYPOGRAPHY
Secondary fonts
BENTON SANS - Official documents
ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz
1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz
1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz
1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz
1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz
1234567890
ABCD EFG HIJK LMNOP QRS TUV WX YZ
abcd efg hijk lmnop qrs tuv wx yz
1234567890
LAYOUT - SOCIAL MEDIA
Premium Automotive Care Premium Automotive Care
SERVICE
WEEKEND
HOW REGULAR
ENGINE WORKS OIL CHANGES HELP
TRANSMISSION
• Maintains engine lubrication
BODY WORKS
• Cools engine components
SUSPENSION
• Removes engine wear
Talk to us now particles and sludge
• Promotes vehicle longevity
Off Langata Road Off Langata Road
0742 542 504 info@ceneauto.com 0742 542 504 info@ceneauto.com
Opp. Sunburst Court Opp. Sunburst Court
