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BRAND STYLE GUIDE

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TABLE OF CONTENTS

Expertise at Every Turn. . . . . . . . . . . 3

Logos.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Type. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Font Usage. . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Copy Tone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Graphics.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Photography. . . . . . . . . . . . . . . . . . . . . . . . . . 30
Don’ts.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Private Label. . . . . . . . . . . . . . . . . . . . . . . . . . 36
Digital Colors. . . . . . . . . . . . . . . . . . . . . . . . . 39
Digital Type. . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Digital Graphics.. . . . . . . . . . . . . . . . . . . . 47
Digital Photography. . . . . . . . . . . . . . 49
Digital Don’ts. . . . . . . . . . . . . . . . . . . . . . . . . 52

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EXPERTISE AT EVERY TURN
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These graphic guidelines provide you with the tools you need to maintain
consistency across the promotional materials we create. This guide is
intended to replace the existing graphic standards developed for Auto PlusSM.

BRAND MESSAGE

Customers have a lot of choices in the automotive aftermarket industry, but

from parts to service, to customer and dealer satisfaction, one company is
doing things far better than the competition. That company is Auto Plus. And
the overarching vision of Auto Plus is to leverage its superior expertise in
order to deliver “First Choice, Expert Service.”

Our new theme line, “Expertise at Every Turn,” shifts the message to focus
on our automotive intelligence. Technology fuels our expertise. We’ve raised
the bar for our customers with a superior selection of name-brand products,
innovative technological tools and world-class service that redefine the
notion of “best-in-class.”

It is important to communicate this message to our customers at every level

of the industry, from wholesale to retail, internally within the Auto Plus family
to strengthen company loyalty and encourage brand ambassadorship, and
externally to make an emotional connection to consumers.

3
LOGOS GUIDELINES

4
AUTO PLUS LOGOS

These are the approved logos for Auto Plus. The logo and logo colors may not be modified, distorted or altered in any way except what is
specified in this style guide. All logos and tagline must have the service mark as indicated.

APPLICATIONS: The Auto Plus logo should be used as a sign-off (signature) in email communications. It is also utilized in signage.

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Horizontal Version Stacked Version

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Logo clear space is determined by the height of the “o” on all sides.

CLEAR SPACE: The Auto Plus logo must be surrounded on all sides by space clear of
other graphic elements, including type, photos and symbols. Type, photography or
graphics should not infringe on this space. Only exception is when the logo includes
the “AUTO PARTS” descriptor or theme line.

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SIZE: The Auto Plus logo may be reproduced as large as needed, as long as the proportions are SM

not distorted in any way. The smallest recommended size the logo may be reproduced is shown SM SM

to the right. Auto Plus is still readable from the logo at sizes this small.
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1” 5/8”

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 AUTO PLUS LOGOS Auto Parts

When using the horizontal or stacked versions of the Auto Plus Auto Parts logo, only use the lockup below. The descriptor below the logo
should always be justified with the word “Plus”. When in color, “AUTO PARTS” should always remain in red. Do not distort the logo in any way.
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APPLICATIONS: Use the Auto Plus Auto Parts logo when directing communications to audiences or recipients unfamiliar with Auto Plus.
This applies to business letterhead and stationery; business cards; radio, TV and newspaper advertisements; and sponsorship materials.

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SIZE: The Auto Plus Auto Parts logo may be reproduced as large as needed, as long as the proportions SM

are not distorted in any way. The smallest recommended size the logo may be reproduced is shown to SM SM SM

the right. Auto Plus Auto Parts logo is still readable from the logo at sizes this small.
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SM 1.25” .625”
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 AUTO PLUS LOGOS With Theme Line

When using the theme line with the horizontal or stacked version of logo, only use the lockup below. Do not alter or change the size of the
theme line in any way. Do not distort the logo in any way. When the logo is in color,
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the theme line should always remain in black.

LOGO WITH THEME LINE APPLICATIONS: The Auto Plus logo with the theme line “Expertise at Every Turn” is to be utilized when the
assumption is that the recipient or audience is familiar with Auto Plus. This application applies to all in-store promotional materials, trade
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advertising (specific to aftermarket), internal employee-directed materials and all human resources communications.
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THEME LINE WITHOUT LOGO APPLICATIONS: The theme line “Expertise at Every Turn” is registered
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and may be used independently of the logo. Examples of when the theme line can stand alone are: SM

vehicle decals, trade publications, trade displays and collateral materials.

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SIZE: The Auto Plus logo with theme line may be reproduced as large as needed, as long as the
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proportions are not distorted in any way. The smallest recommended size the logo may be reproduced
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is shown to the right. Auto Plus logo with theme line is still readable from the logo at sizes this small.
1.5” .75”

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AUTO PLUS LOGOS Auto Plus Professional Service Center

When using the Auto Plus Professional Service Center logo, only use the lockup below. Do not alter or change the proportion of the words in
any way.

CLEAR SPACE: The Auto Plus Professional Service Center logo must be surrounded on all sides by space clear of other graphic elements, including
type, photos and symbols. Type, photography or graphics should not infringe on this space.

SIZE: The Auto Plus Professional Service Center logo may be reproduced as large as needed, as long as the
proportions are not distorted in any way. The smallest recommended size the logo may be reproduced is shown
to the right. Auto Plus Professional Service Center logo is still readable at this small of size. .75”

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COLORS GUIDELINES

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AUTO PLUS COLORS Brand Colors

The brand colors for Auto Plus are a combination of red, black and white. These will either be a spot color or a value of it, depending on the
media in which it’s being produced. The Auto Plus logos should always be placed on one of these brand colors or a percentage of it only.

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PANTONE PANTONE WHITE

185 C Process Black C

CMYK 0.100.81.11 CMYK 0.0.0.100 CMYK 0.0.0.0

RGB 228.0.43 RGB 0.0.0 RGB 255.255.255
#: cc0033 #: 000000 #: ffffff

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AUTO PLUS COLORS Four-Color Logos

Below are the approved Auto Plus logos with their various orientations and lockups. Use the four-color version whenever possible.
Do not distort the logo in any way.

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AUTO PLUS COLORS Reversed Out Logos

Always use the red and black version of the Auto Plus logo whenever possible. If for any reason the logo needs to be put on a brand red
background, only use the white and black colored logos shown below. Do not distort the logo in any way.

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AUTO PLUS COLORS Black and White Logos for Light Backgrounds

Always use a colored version of the Auto Plus logo whenever possible. If a grayscale logo is needed instead, use the combinations below when
placing the logo on a light background. Do not distort the logo in any way.

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“Auto”: 100% Black

“Plus”: 70% Black

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AUTO PLUS COLORS Colored Logos for Black Backgrounds Only

Always try to use the Auto Plus logo on a white background whenever possible. If the color logo needs to be placed on a black background,
use the combinations below. Do not distort the logo in any way.

14
AUTO PLUS COLORS Black and White Logos for Black Backgrounds Only

Always use a colored version of the Auto Plus logo whenever possible. If a grayscale logo is needed instead, use the combinations below
when placing the logo on a black background only. Do not distort the logo in any way.

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“Auto”: 5% Black
“Plus”: 50% Black

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AUTO PLUS COLORS Two-Color Logos

For two-color requirements, use the beveled logo below in Pantone 185 C and Pantone Process Black C. The shadows and gradients are
created with a transparent gradient of Pantone Process Black C. Do not distort the logo in any way.

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AUTO PLUS COLORS Two-Color Logos without Bevel

For any use where the logo’s readability or quality is in question, use one of the two-color, non-beveled logos below in Pantone 185 C and
Pantone Process Black C. Do not distort the logo in any way.

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AUTO PLUS COLORS Auto Plus Professional Service Center Logos

Below are the approved color combinations for the Auto Plus Professional Service Center logo. Do not distort the logo in any way.

Colored Logo for Black Background Only

Four-Color Logo

Black and White Logo for Black Background Only

Reversed Out Logo

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Two-Color Logo

Black and White Logo for Light Background

Two-Color Logo without Bevel

18
TYPE GUIDELINES

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AUTO PLUS TYPE Fonts

Brand fonts used for Auto Plus are FF Meta Pro Black Italic, FF Meta Pro Black Roman and FF Meta Pro Book. To purchase the brand font, go to
www.myfonts.com.

Aa
FF Meta Pro Black
Italic
a b c d ef gh i j kl m no p q rs tu v w x y z
AB C D E F G H I JK L M NO PQ R S T U V W XY Z
1 234567890! @ # $ %^ & * (? > /

Aa
FF Meta Pro Black
Roman
ab c d e f g h i j k lmn o p qrst u v wx y z
A BCD E FGHI J KLM N O P QR S T U V WX Y Z
1 234567890! @# $ % ^ & * ( ? > /

Aa
FF Meta Pro Book
a b cdef g hi j kl m n o p q r st u v w x y z
A B C D E FG H IJ K L M NO PQR S T U V W XY Z
1 234567890! @ # $%^ & * ( ? > /

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 AUTO PLUS TYPE Font Usage

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12/2/14 1:23 PM
GRAMS AT-A-GLANCE CONNECT WITH YOUR CUSTOMERS SM
THE TOOLS YOU N
for Your Business!
TO BUILD YOUR B
SM

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PARTNER ASSURANCE
InfoCast We work hard every day to help make your job easier.

12/2/14 1:23 PM
NEW PREVENTIVE Labor Assurance Program:
MAINTENANCE CAMPAIGN! • Auto Service Plus: 18 Months/18,000 Miles
• Select Auto Xpert: 12 Months/12,000 Miles
– No waiting for part inspection
– Toll-free authorization
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• Training Package Included – Timely repayment

• Labor Assurance Program SM ENGAGE YOUR CUSTOMERS AND BOOST Our new campaign communicates the importance of preventive maintenance and creates demand for related products and services.
Each quarter, you will receive point-of-sale materials and corresponding rebate offers fully funded by Auto-Plus. Tire Assurance Program:
12/12 Labor (Max. 3 Hours, up to $150)
SALES WITH DIGITAL SIGNAGE
SM SM
Preventive Maintenance Schedule
• Tire replacement, repair and flat tire
changing assistance
• Repair Assurance Program An Auto Service Plus Exclusive! • Nationwide coverage
SEASON CATEGORY MANUFACTURER REBATE
18/18 Parts and Labor Simple plug-and-play tool turns your service bay, counter and service waiting area into an entertainment/ • Covers road hazards
education zone. Watch customer satisfaction increase, along with sales of products and services! Winter Battery EXIDE® Edge™ ($20), Extreme™ ($10)

• ASPCentralPoint.com Winter Vision ANCO® • Wagner® Contour® ($10 pair), Halogen ($5)
Spring Filters WIX® Oil & Air Filter ($10 for both)
• ASP Rewards Spring Brakes – Premium Rotors Wagner® • Monroe® • Beck/Arnley® & Pair of Rotors $15 (One Axle, Select One Premium Brand)

$1 = 1 Point Summer Belts Gates® Serpentine/Timing Belt ($10)

Summer Air Conditioning Four Seasons®/Cooling Depot® Complete Tech Select A/C Kit ($20)
CONTENT INTERNET TV
• ASE Reimbursement Summer Filters WIX® Oil & Air Filter ($10 for both)
• Plug into your shop’s TV and connect to our media network for
$15 (One Axle, Select One Premium Brand)
Earn ASP Rewards by meeting your threshold through t
streaming content and product promotions Fall Brakes – Premium Rotors Wagner® • Monroe® • Beck/Arnley® & Pair of Rotors
• Free Goods ($100 Value) • No downloads, no complex settings Fall Belts Gates® Serpentine/Timing Belt ($10)
• Cost of media player included in monthly program fee
• ASPtechcenter.com and Tech Hotline (Additional costs apply) Fall Vision ANCO® • Wagner® Contour® ($10 pair), Halogen ($5) New and Improved:
• Thousands of items to choose from:
• Preventive Maintenance Consumer Rebates – Branded business items
– Merchandise

SERVICE CENTER SOCIAL ENGAGEMENT SOLUTIONS – Events

• SmartLink Vehicle Care Program (Additional costs apply)
®
– Adventures
– Sports vacation packages
– Business support products

PROGRAMS
Consumer Website: autoserviceplus.biz – And much, much more!

A REVOLUTIONARY NEW WAY

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• Informational resource tools • Customized product • Educational videos • Dream-Tracker
• Product and manufacturer promotion options • Coupons and promotions – Track your progress toward the reward

TO INCREASE SERVICE VISITS! information

• Locator with direct link to all sites
• Customize your member website
• DIY and performance tips Available to Auto Service Plus members.
of your choice

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Banner members: Now, you can offer your customers a dealer-alternative
to connected-car telematics. The Auto-Plus Social Media Suite
This easily installed device plugs into any vehicle’s diagnostics computer Automated Social Media: Your customers are on Facebook and Twitter — your business should be, too! Auto Service Plus Members:
Corporate Office and connects your customers to your service center. It identifies mechanical • Enhance your online reputation with relevant, interesting and automatic posts Earn 2 points for every qualifying dollar spent*
1155 Roberts Boulevard problems and alerts you and your customer when their vehicle needs service, • Be relevant to the growing social media audience Select Auto Xpert Members:
and when scheduled maintenance should be performed. Website Design and Hosting: Publicize in today’s competitive market. Earn 1 point for every qualifying dollar spent*
Suite 175
Kennesaw, GA 30144 SmartLink is an easy sell: It has features customers want, like money-saving
®
• Help new customers find your business using search engines *Monthly minimum required volume must be achieved.
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offers and tips, plus gives parents the ability to monitor their teen’s driving. • No hassle — up and running within days!
Link are trademarks of Uni-Select, Inc. All rights reserved.
No contract required.

UNI133686_2015AP_ServiceCenterBrochure_F2.indd 2
12/2/14 1:23 PM

Headlines are always in FF Meta Pro Black Italic in all caps. No periods are
used and headlines should be significantly bigger than the rest of the text ENGAGE YOUR CUSTOMERS AND BOOST
in the piece. SALES WITH DIGITAL SIGNAGE 11:25 AM 12/2/14 1 Just Red Stripes.pdf

Subheads are in FF Meta Pro Black Roman in initial caps. Punctuation may An Auto Plus Exclusive!
be used, however, periods should not be used unless there is more than Simple plug-and-play tool turns your service bay, counter and service waiting area into an entertainment/
one sentence. education zone. Watch customer satisfaction increase, along with sales of products and services!

Body copy is in FF Meta Pro Book and uses the standard upper- and
lowercase capitalization for the sentences.
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Color of copy should primarily either be in white (when on a red background) or black (when on a white background). A secondary gray (a percentage of Process Black) or
red can be used to help break up content and for easier readability.

21
AUTO PLUS TYPE Disclaimers

Depending on which Auto Plus logo is used, please place one of the disclaimers in each print or digital piece. When possible, add the disclaimer
to the bottom left corner. Always keep the disclaimer on two lines as shown below.

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Disclaimer when using logo with theme line
©2015 IEH Auto Parts LLC. All rights reserved.
Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC.

Disclaimer when using logo without theme line

©2015 IEH Auto Parts LLC. All rights reserved.
Auto Plus is a service mark of IEH Auto Parts LLC.
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EXCEEDING
EXPECTATIONS MEANS
NEVER BEING IDLE.
OUR EXPERTS ARE ALWAYS AVAILABLE TO HELP YOU.

Disclaimer example ©2015 IEH Auto Parts LLC. All rights reserved.
Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC.

AP134712_AP Corporate Brand Messaging Posters_8_F3.indd 1 9/2/15 4:51 PM

12/2/14 1:23 PM

22
COPY TONE GUIDELINES

23
AUTO PLUS COPY Tone

Because we position Auto Plus as an expert, we need to sound like one. Our tone should portray pride, leadership, confidence and a high
amount of technical, automotive and aftermarket intelligence.

However, we also should be careful not to appear arrogant or unapproachable. We’re still a friendly, welcoming and helpful brand — one that
people would readily turn to based on our knowledge and experience as much as our willingness to accommodate and partner together. And
because we love what we do and whom we do it for, our passion for world-class customer service should shine through at every opportunity.

Copy should be straightforward, assured, smart and conversational. We can also be crisp, clever and possess an intelligent wit; however,
we should avoid puns or gags to communicate a message. It’s absolutely acceptable to leave a customer or potential business partner with
a smile, but more importantly we want them to have a sense of “wow — these people really know what they’re doing and I have the utmost
confidence in their business, their integrity and their future.”

Example:

YOU KNOW THAT GUY WHO In today’s competitive market, knowledge truly is power. That’s why everyone who
proudly wears the Auto Plus SM badge has an unsurpassed amount of it. We’ve put

KNOWS EVERYTHING ABOUT

that automotive expertise to good use creating innovative marketing and business-
management programs. Add in our massive amount of name-brand products, and
you’ll find we have the right people and the right tools to help your business run like
EVERY CAR ON THE ROAD? a finely tuned machine. Learn more at autoplusap.com.

WE HAVE 3,500 OF THOSE GUYS.

©2015 IEH Auto Parts LLC. All rights reserved.

Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC.

AP134840 Counterman_F2.indd 1 10/1/15 3:28 PM

24
GRAPHICS GUIDELINES

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 Just Red Stripes.pdf 1 12/2/14 11:25 AM

AUTO PLUS GRAPHICS Red Stripe Usage

The red stripe background can be utilized in a solid square, triangle or bar shape depending on where it is being placed. Solid square shapes
Just Red Stripes.pdf 1 12/2/14 11:25 AM

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are used to cover larger areas such as the lower portion of posters or covers to brochures. Triangles are mostly used to accent photos or
balance a layout and are usually placed in the upper left corner or the lower right. Narrow horizontal bars can be used to highlight headlines in
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pieces that require much more copy such as brochures or print ads.

When cropping in on the red stripe background, make sure to use most of the darker gradients. Always place the the red stripes so the angles
are at the 20.4 degree angle.
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Upper left triangle Upper left triangle

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PROVING GROUND
Auto Plus is blazing trails across the U.S. From WAREHOUSE LOCATIONS
independent warehouse distributors to jobbers
and professional service dealers, we’ve built a
CUSTOMER LOCATIONS
powerful aftermarket network that is revolutionizing BANNERED PROFESSIONAL
the industry. Today, our innovative marketing and SERVICE DEALERS
business-management programs are helping our
customers and partners grow and succeed in a 26 distribution centers
competitive world. 239 Auto Plus stores
Forging these trusted partnerships and supporting 590 independent Auto Plus stores
their success has enabled us to become one of the 15,000 repair and collision repair customers
nation’s largest independent branded distributors. 2,000 independent wholesalers

THE RIGHT PRODUCTS.

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2,300 bannered professional service dealers

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In the 30-plus years that I have worked in the automotive aftermarket industry,
I have never been more revved up! We at Auto Plus are totally committed to exceeding
expectations by creating effective new ways to make business more profitable for our THE RIGHT PEOPLE.
THE RIGHT TIME.
customers, partners and suppliers.

It’s really a matter of getting back to the basics. Having the right parts in the right
location at the right time — that’s key. Streamlining our processes. Optimizing our CORPORATE OFFICE
infrastructure and inventory assortment planning. And, most importantly of all, 1155 Roberts Boulevard, Suite 175
listening to our customers and promptly responding to their needs. Kennesaw, Georgia 30144
www.autoplusap.com
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Brent Windom Ahead-of-the-curve technical expertise, comprehensive product knowledge, strategic

President and Chief innovations and an unwavering belief in the passion of our people are our core values.
Executive Officer We welcome the opportunity to discuss how we may help drive your success.
Auto Plus
Auto Plus, Auto Service Plus, SmartLink and Expertise at Every Turn are service marks of IEH Auto Parts LLC. All rights reserved.
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WE’RE RIGHT WHERE YOU WANT TO BE THE RIGHT TECHNOLOGY Narrow headline bar

WE’RE DRIVEN TO
Our values guide our day-to-day activities and help define our strategies to ensure satisfaction and support the development
of our customers, employees, suppliers, shareholders and the communities in which we operate.
We are committed to providing effective, competitive business solutions for all our partners.

Auto PlusSM is the preferred partner Auto Plus offers a customized solution
of independent jobbers because our for repair shops.

SERVE YOU BETTER.

innovative tools and solutions make it • Fast and effective product distribution
easier to run their businesses.
11:25 AM 12/2/14 1 Just Red Stripes.pdf • Flexible banner programs able to
• The purchasing power of a respond to specific needs
nation-wide network • Turnkey solutions featuring effective
• A service rate that exceeds expectations marketing programs to accelerate growth
• An offer of customized services tailored • Loyalty programs that boost
to each customer’s specific needs customer retention
• Advantageous delivery options: • Technology solutions at ASPcentralpoint
directly from the manufacturer or from that facilitate ordering and inventory visibility
Auto Plus warehouses • A range of diagnostic technologies to
• Long-term supply agreements with facilitate repair
major accounts, resulting in increased • Outstanding training programs, including
sales volumes
• Advanced technological tools for
coaching on business management
• Telematics solutions program (SmartLink®)
THE RIGHT SUPPLY CHAIN PRODUCT STRATEGY
analyzing and managing inventory that transmits information to drivers and
• Smart marketing programs that technicians on the state of their vehicle, Focused on fill rates. Auto Plus is constantly enhancing our network to better serve our customers. We are committed
raise visibility building customer loyalty to delivering excellent fill rates by managing product supply and inventory as efficiently as possible.
• Assistance in pricing strategy to ensure
competitiveness and sustainability
• Support for building a social media presence
• Shop incentive programs
Changes to daily processes, review and evaluation, data analysis, improvement to data integrity and system
performance enhancements have all contributed to our progress. Auto Plus has also installed software upgrades to
improve our forecasting process and more accurately handle seasonal fluctuations.
GET THE SERVICE YOU NEED FROM EXPERTS YOU TRUST.

CLOSE TO OUR CUSTOMERS

Our network of warehouses is well positioned to
EXCEPTIONAL PRODUCT OFFERING
AND CATEGORY MANAGEMENT Auto Plus invests in innovative technologies that will help our customers run their
Lower right triangle
support our corporate stores and independent businesses more efficiently and more profitably. You’ll find all the information and tools
• Wide range of high-quality under-the-hood ©2015 IEH Auto Parts LLC. All rights reserved.
wholesalers, which offer a fast and efficient you need to run your business on the Auto Plus Forum, such as ad generators and VIN Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC.
and under-the-car replacement parts
service to repair and collision repair shops. decoders. E-pricing will enable you to access current pricing files to update your operating
• Complete offering of tools and equipment
for installers system. It’s formatted specifically for multiple operating systems. Simplify your back office
IMMENSE INVENTORY • Enhanced inventory coverage with e-invoicing. And employ automated e-modeling: an intelligent solution designed to AP134712_AP Corporate Brand Messaging Posters_6_F1.indd 1 9/2/15 10:14 AM

If you’re looking for replacement parts for domestic and • Continued improvement of aid in inventory-management solutions. The Auto Plus team’s knowledge, expertise and
import vehicles, you’ve come to the right place. first-to-market products smart solutions make it easy to drive your business to the next level.
• National brand and OE • Value lines • Entry-level lines

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• Genuine foreign nameplate parts

MORE POWER TO YOU • Traditional Warehouse Distribution Program

26 full-service distribution centers

Larger square area

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Auto Plus distributes more than 2 MILLION replacement parts for domestic Over $300 million in inventory
and foreign nameplate vehicles, equipment, tools and accessories. We also
distribute over 30,000 automotive paint and related products. AUTO PLUS ADVANTAGE • Enhanced Drop Ship (EDS) Program
Our vendor-direct offering provides our customers Direct Ship
Auto Plus is emerging from over a decade of rapid and impressive growth. with the most competitive pricing, while allowing Simplifies back-office functions
FIFTH-LARGEST DISTRIBUTOR IN THE U.S. them to retain their independence. Improves cash flow

26
11:25 AM 12/2/14 1 Just Red Stripes.pdf
AUTO PLUS GRAPHICS Style

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Auto Plus has a bold, clean, innovative look that continues to emphasize their technology-driven business solutions, depth of premium brands
and their commitment to exceptional service. The brand look accomplishes this by having bright graphics which consist mostly of red and
white. Black colors should be reserved for copy as it will darken the overall appearance. The main elements added to each piece are vivid, red
stripes or individual triangles that mimic the feel of the fast-paced automotive aftermarket industry.
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Logo should be placed in the upper right SM

corner on a white background using the

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Miles AheAd
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EXPERTISE AT EVERY TURN

four-color logo.
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Triangles are added

whenever possible to the Just Red Stripes.pdf 1 12/2/14 11:25 AM
SM
SM

upper left area of a layout. SM SM

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This extends our red motion SM
SM

stripes and connects the SM

eye to the bottom of the

layout where the main 12/2/14 1:23 PM
WE’RE DRIvEN TO HELPING SM

message lives. YOUR BUSINESS GROW.

2 99
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CONVENTIONAL
The Auto-Plus® one-stop brake pad solution leads the industry in
quality and durability. Our program enables service centers to provide
customers with a great selection of options, depending on their needs,

MOTOR OIL
preferences and the complexity of the repair job. This is made easier
by categorizing the pads into three distinct groups, each featuring only
SM
1 QT the finest brands.

Photo area is boxed off in SM SM

Make Auto-Plus your next stop for brake pads. As your supply partner,
we’ll make sure the necessary hardware and parts are always there
when you need them. For more information, go to autoplus.biz/brake.

the middle of the layout

SM

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Auto-Plus and Uni-Select are registered trademarks of Uni-Select, Inc. All rights reserved.

and given the most real

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#985, 987, 991, 996, 997

JAN

estate. This area can be UNI133573 JAN Posters Auto Extra_F2.indd 2 12/16/14 1:36 PM

enlarged for products

12/2/14 1:23 PM
being showcased or made Promotional items with more copy will be similar to the main look with some adjustments. The
smaller for pieces that Auto Plus logo will remain in the upper right corner. The red triangle will be added if it doesn’t
require more body copy. compromise the minimal look of the ad. However, in these cases, the red stripe background is
reduced into a bar area to allow additional copy or colored logos to be on white. The headline will
still remain in its main font style in white.
Just Red Stripes.pdf 1 12/2/14 11:25 AM

Headlines should be on SM

the bottom half of the

layout on the red stripe HEADLIGHTS TO SM

TAILLIGHTS.
SM

background. It is always SM
SM

JANUARY SPECIALS
in FF Meta Pro Black Italic,
SM

AND EVERYTHING
MILES AHEAD
Sale iNto SPriNG
SM

EXPERTISE AT EVERY TURN

all caps and white. For Sale PriceS Good May 1 – 16, 2015

Untitled-1 1
SM

brand pieces, the font is

IN BETWEEN.
SM

Synthetic
Conventional Motor Oil

large within the layout

SM SM
Motor Oil
Conventional SM
5W-20, 5W-30, 10W-30, 10W-40
• Outstanding wear
Motor Oil • Formulated with high-quality protection and
5W-20, 5W-30, 10W-30, 10W-40
petroleum base stocks engine cleanliness
• Fortified with advanced additive • Excellent high and low

2 13
• Highest standard of technology that provides maximum temperature performance

99 50
protection against viscosity engine protection in extreme conditions

and indents on a line or

SM • Pours at temperatures as SM
breakdown • Provides maximum protection against: low as -40°F and protects
• Advanced anti-wear additives - Demanding stop-and- at oil temperatures as
to help extend engine life go driving conditions high as 500°F
• Superior detergency action - Engine wear and • Excellent fuel economy
to help prevent deposits viscosity breakdown
1 QT EACH (specific grades/viscosities)

349 649
- Sludge and varnish deposit
formation on engine parts

two to match the motion 2 29

Auto-Plus and Uni-Select are registered trademarks of Uni-Select, Inc. All rights reserved.
Reg. $5.79 Reg. $9.19 Qt.

Images are a representation; Reg. $4.59

brands vary by location.

of the background stripes.

Headlines can be in black SM
Conventional Oil
5W-20, 5W-30, 10W-30, 10W-40
• Provides anti-wear protection Oil Filters
Max 44 Total Fuel
System Cleaner
#C44

on a white background 199

• Reduces oil consumption • Increases fuel economy
® • Helps keep engines • Restores maximum power
running clean • No alcohol

1
4 7
• Reduces emissions

BE PREPARED WITH OUR 99

Up to reg. $2.99 • Improves acceleration and starting

99 99
• Eliminates hesitation
• Eliminates knock, ping and “run-on”
EVERYDAY LOW PRICES ON
12/2/14 1:23 PM

for pieces that require

Reg. $3.99 Qt.
• Synthetic formula mixes with

Red stripe background is used as a main graphic

ALL gasolines

BATTERY CHARGERS!
599
16 OZ 32 OZ SM
Synthetic Oil Tough Guard Oil Filters

299
5W-20, 5W-30, 10W-30, 10W-40
SM

399
Reg. $8.99

more copy.
12/2/14 1:23 PM

Your Local Parts Store:

on pieces. For brand materials, the red background

Effective Up to reg. $4.59
Plus, get an additional
$5 off with mail-in rebate
January 1–31, 2015 Reg. $5.49 Qt.
Go to autoplus.biz for complete details.

All products may not be available in all locations.

takes up most of the bottom half of the layout. For

We reserve the right to limit quantities and
substitute equal/like items for out-of-stock or

SaVe lotS oF cHaNGe oN oil cHaNGeS!

discontinued merchandise.
Auto-Plus is a registered trademark of Uni-Select, Inc. All rights reserved.

promotional items that require body copy or additional SM

room for products, the red graphic can be smaller and Product materials will have a greater departure from the main brand rules to compensate
used as an accent piece.
12/2/14 1:23 PM

for products and product information. The Auto Plus logo will remain in the upper right
corner and if room, the triangle will be added to the upper left corner. In these cases, the
pieces should remain mostly white; however, the red stripe background can be added to
tie in the brand look or a light gray area for complicated photos/products.
27
 AUTO PLUS GRAPHICS Signage

When adding the logo to store signage or window vinyls, please use the four-color or two-color Auto Plus Auto Parts logo and lay it out in the same proportions shown below.

3’-0” x 6’-0 1/2” Logo/Dealer Illuminated Sign Program 4’-0” x 8’-0 1/2” Logo/Dealer Illuminated Sign Program

1st Surface 8” x 36” Window Vinyls 30” x 35” Aluminum Tacker Logo Panel

28
 AUTO PLUS GRAPHICS Vehicles

Depending on the vehicle, please follow one of the decals designs below. Full Size Truck Decals
Both sides of the vehicle should match as closely as possible. Always use
the red and black color scheme.

Full Size Van Decals

Small Size Truck Decals

Small Size Van Decals

Small Size Car Decals

29
PHOTOGRAPHY GUIDELINES

30
 Untitled-1 1
AUTO PLUS PHOTOGRAPHY Style

Photography across projects should be relatively the same in tone and coloring. This can be achieved by finding similar stock photography
or hand-adjusting per picture. Photos should complement the message of the piece and be partially desaturated with cool tones remaining.
Note that skin tones should remain more on the saturated side to give skin a healthy appearance.

Just Red Stripes.pdf 1 12/2/14 11:25 AM Just Red Stripes.pdf 1 12/2/14 11:25 AM Just Red Stripes.pdf 1 12/2/14 11:25 AM
Untitled-1 1

Untitled-1 1

Untitled-1 1
12/2/14 1:23 PM

EXCEEDING WHEN IT COMES FUELED BY AUTOMOTIVE

EXPECTATIONS MEANS TO NAME BRANDS, INTELLIGENCE.
NEVER BEING IDLE. WE GO DEEP.
OUR EXPERTS ARE ALWAYS AVAILABLE TO HELP YOU. WE OFFER MORE TOP-QUALITY PARTS TO OUR CUSTOMERS. EMPOWERING YOUR SUCCESS WITH ADVANCED TECHNOLOGY SOLUTIONS.

©2015 IEH Auto Parts LLC. All rights reserved. ©2015 IEH Auto Parts LLC. All rights reserved. ©2015 IEH Auto Parts LLC. All rights reserved.
Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC. Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC. Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC.

AP134712_AP Corporate Brand Messaging Posters_8_F3.indd 1 9/2/15 4:51 PM

AP134712_AP Corporate Brand Messaging Posters_4_F2.indd 1 9/2/15 3:51 PM AP134712_AP Corporate Brand Messaging Posters_10_F2.indd 1 9/2/15 5:02 PM
12/2/14 1:23 PM

12/2/14 1:23 PM

12/2/14 1:23 PM

31
DON’TS GUIDELINES

32
 AUTO PLUS DON’TS Logos
Just Red Stripes.pdf 1 12/2/14 11:25 AM Just Red Stripes.pdf 1 12/2/14 11:25 AM

DO use all Auto Plus logos in their orginal proportions. DON’T distort the logos
SM in any way.

SM

SM

SM
SM
SM
SM

SM
Untitled-1 1

Untitled-1 1
SM SM

SM SM
SM

DO use the reversed out Auto Plus logo when placing DON’T place the red and black Auto Plus
SM
logo on the
it on the red background. SM red background. SM

SM

SM SM

SM

DO place the Auto Plus logo on any of the approved DON’T place the Auto Plus logo on any other colors
12/2/14 1:23 PM

12/2/14 1:23 PM

brand colors or a percentage of it. except for the approved brand colors.
SM
SM

SM SM
SM

SM SM
SM SM

SM
SM

33
SM
AUTO PLUS DON’TS Logos

DO use the approved Auto Plus Auto Parts logo and DON’T change the proportions of “AUTO PARTS” or the theme line in any way.
Auto Plus logo with theme line. Do not alter the
fonts, colors or lockups in any way except what is
indicated in this brand style guide.
SM
SM

SM

SM

SM

DON’T change the color of “AUTO PARTS” or the theme line.

SM
SM

SM
SM

SM

SM

SM

DON’T change the font or font style of “AUTO PARTS” or the theme line.
SM

SM

SM SM
Auto Parts SM

SM

SM

Expertise at every turn SM

SM SM

SM

SM 34 SM
 AUTO PLUS DON’TS Graphics

DO keep the layout in the proportions that Headlines: DON’T put the headlines at the top of the piece or in red on a white background.
are described in this brand style guide. Don’t shrink the headline so it’s significantly smaller than the rest of the layout.
The Auto Plus logo should be in the upper
right corner, the photo area should be Triangle: DON’T increase the size of the triangle graphic so it takes up most of the real
slightly larger than the red stripe graphic estate of the layout.
and the headline should be significantly
larger than the rest of the copy. Logo: DON’T put the logo at the bottom of the layout.

Red stripe background: DON’T significantly reduce the size of the red graphic in the lower
half of the piece. Though the photo or product(s) picture is larger in propotion, it should still
be closer in size.

Just Red Stripes.pdf 1 12/2/14 11:25 AM

WHEN IT COMES
TO NAME BRANDS,
WE GO DEEP.
Untitled-1 1

PREMIUM PARTS
FROM THE NAMES
YOU TRUST.
SM

HEADLIGHTS TO TAILLIGHTS.
SM

SM

SHOP OUR HUGE SELECTION OF NATIONAL, NAME-BR AND PARTS. AND EVERYTHING IN BETWEEN.
WE OFFER MORE TOP-QUALITY PARTS TO OUR CUSTOMERS.
©2015 IEH Auto Parts LLC. All rights reserved.
Auto Plus and the Auto Plus Expertise at Every Turn logo are service marks of IEH Auto Parts LLC. Auto Plus and Auto Service Plus are service marks of IEH Auto Parts LLC. All rights reserved. Auto Plus and Auto Service Plus are service marks of IEH Auto Parts LLC. All rights reserved.

SM
AP134712_AP Corporate Brand Messaging Posters_3_F2.indd 1 9/2/15 4:15 PM

SM SM
12/2/14 1:23 PM

35
PRIVATE LABEL GUIDELINES

36
AUTO EXTRA Logos

Four-Color Logos Black and White Logos without Halftones

Four Flat Colors (No Screen) Black and White Logos without Halftones

Black and White Logos (One Color) Black and White Logos without Halftones

37
 Original Version
4 Color Process
4Color
flat colors Extra Graphic
(NO SCREEN) Standards - Logos for Photocopy

COLOR EXTRA Logos

Original Version
4 Color Process

4 flat colors (NO SCREEN)

Black & White Version
1 color

Color Extra Graphic Standards - Logos for Photocopy

Four-Color Logos Black and White Logos without Halftones

4 flat colors (NO SCREEN)

Black & White Version

Original Version 1 color
4Color Extra
Color Process Graphic Standards - Logos for Photocopy
Black & White Version
Without halftones

Color Extra Graphic Standards - Logos for Photocopy

Original Version
4 Color Process Black & White Version
1 color

Black & White Version

4 flat colors (NO SCREEN) Black & halftones
White Version
Without
Without halftones

Original Version
Four Flat Colors (No Screen) Black and White Logos without Halftones
4 Color Process

4 flat colors (NO SCREEN) Black & White Version

Black & halftones
Without White Version
Black & White Version
Without halftones
Without halftones
Black & White Version
1 color

4 flat colors (NO SCREEN)

Black & White Version

Black & White Version
Without halftones
Black & White Version Without halftones

Black and White Logos (One Color) Black and White Logos without Halftones
1 color

Black & White Version

Without halftones

Black & White Version

1 color Black & White Version
Without halftones

Black & White Version

Black & White
Without Version
halftones
Without halftones

Black & White Version

Without halftones
Black & White Version
38
Black & White
Without Version
halftones
Without halftones
DIGITAL COLORS GUIDELINES

39
AUTO PLUS DIGITAL COLORS Brand Colors

The brand colors for Auto Plus are a combination of red, black and white. These will either be 100% or an opacity of it, depending on the
application. The Auto Plus logos should always be placed on one of these brand colors or a percentage of it only.

Additionally, a gray has been introduced for digital usage to help build hierarchy. The gray should only be used as a background color
behind content tiles, or on small amounts of ghosted copy (such as that in form fields).

SM

PANTONE PANTONE WHITE GRAY

185 C Process Black C

CMYK 0.100.81.11 CMYK 0.0.0.100 CMYK 0.0.0.0 CMYK 2.1.1.0

RGB 228.0.43 RGB 0.0.0 RGB 255.255.255 RGB 246.246.246
#: cc0033 #: 000000 #: ffffff #: f6f6f6

SM

SM

40
AUTO PLUS DIGITAL COLORS Four-Color Logos

Below are the approved Auto Plus logos with their various orientations and lockups. Use the four-color version on all digital media.
Do not distort the logo in any way. Additionally, follow all guides on logo usage, lockups from the print media guides.

SM

SM

SM

SM

SM SM

41
AUTO PLUS DIGITAL COLORS Reversed Out Logos

Always use the red and black version of the Auto Plus logo whenever possible. If for any reason the logo needs to be put on a brand red
background, only use the white and black colored logos shown below. Additionally, follow all guides on logo usage, lockups from the print
media guides. Do not distort the logo in any way.

SM

SM

SM

SM

SM SM

42
AUTO PLUS DIGITAL COLORS Reversed Out Logos

Always use the red and black version of the Auto Plus logo whenever possible. If for any reason the logo needs to be put on a black
background, only use the white and red colored logos shown below. Do not distort the logo in any way. Additionally, follow all guides on logo
usage, lockups from the print media guides.

43
DIGITAL TYPE GUIDELINES

44
AUTO PLUS DIGITAL TYPE Fonts

Brand fonts used for Auto Plus digital applications are FF Meta Pro Black Italic, FF Meta Pro Black Roman and FF Meta Pro Normal. To purchase the
brand font, go to www.myfonts.com.

Aa
FF Meta Pro Black
abcdef gh ijkl mn op q r stuv w xy z
A B C D E F G H I J K L M N O P Q R ST U V W X Y Z
123 4 5678 9 0 !@ # $% ^ & * ( ? > /
Italic

Aa
FF Meta Pro Black
ab cd efg h ijkl m n o pqrstuvw x y z
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123 456789 0 !@ # $ %^& * ( ? > /
Roman

Aa
FF Meta Pro Normal
a b cd e fg h ij kl m n o pqrstuv w xy z
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123 456789 0 ! @ #$ %^ & * ( ?>/

45
 AUTO PLUS DIGITAL TYPE Font Usage

Headlines are always in FF Meta Pro Black Roman or Italic in all caps. No periods are
used and headlines should be significantly larger than the rest of the text
in the layout.
Subheads can be FF Meta Pro Black Roman or Italic, as well as FF Meta Pro Normal in all
caps. No periods are used and subheads should be larger than the following text in the
layout but smaller than headlines.
Color of copy should either be white (when on a red or black background) or
black (when on a white or gray background). Red may also be used as headline
or subhead copy colors (when on a white or gray background), it should not
be used as body copy. In the instance there is a need for linked text, red can
be used. Red copy should never be used on a black background due to
legibility reasons.

Body and intro copy is in FF Meta Pro Normal and uses the standard upper and
lowercase capitalization for the sentences.

H1 – Meta Pro Black 56pt/59 – All Caps Intro Copy – Meta Pro Normal 31pt/53 – Sentence Case

H2 – Meta Pro Black 35pt/40 – All Caps

H3 – Meta Pro Black Italic 35pt/40 – All Caps

Body Copy – Meta Pro Normal 22pt/40 – Sentence Case

H4 – Meta Pro Normal 24pt – All Caps

H5 – Meta Pro Black 24pt – All Caps CTA – Meta Pro Black 18pt – All Caps

Additional Needs – Meta Pro Normal – 18pt

H6 – Meta Pro Normal, Italic, Black 18pt – Sentence Case

46
DIGITAL GRAPHICS GUIDELINES

47
 AUTO PLUS DIGITAL GRAPHICS Style

In contrast to printed materials, digital applications will consist of an equal balance of white, black, red and gray. Due to the complexity and
challenges of layouts and confined spaces, the color variations and graphic applications are strategically placed to help balance each layout.
Too much of one color can either make the piece feel too light or too heavy.

Used as a page indicator on the website navigation bar.

Triangles can be added Red stripe background can
to the upper left area of be used as backgrounds
an element in a layout. behind text on smaller
It can also be used as content cards or as a
a small marker or background for clipped
indicator element. photography/artwork.

Used as a graphic element on top of photography.

Parallelogram should
only be used behind large
headlines in the masthead.
Be sure to follow type and
color guidelines.

48
DIGITAL PHOTOGRAPHY GUIDELINES

49
AUTO PLUS DIGITAL PHOTOGRAPHY Cropping

For digital usage, images should primarily be cropped into the action (if there is a person included) of the photo when possible. Close-up
crops are preferred when applicable. If there is no action in the photo, best practices for cropping should be applied. Additionally, follow all
guides on photographic treatment such as color/tone from the print media guides.

50
AUTO PLUS DIGITAL PHOTOGRAPHY Opacity Style

When an image is used as a background, a black opacity needs to be applied to it. This should be adjusted by the designer until the opacity
layer is dark enough for the text to be legible. The image selected should preferably be a close-up crop to decrease the complexity of the
background allowing for increased legibility.

51
DIGITAL DON’TS GUIDELINES

52
AUTO PLUS DIGITAL DON’TS Headlines

DO follow all previous guides listed in Headlines: DON’T repeat two H1 style headlines on the same page. If the masthead image
this document. include a headline (which should be an H1), do not start page copy with another H1.

53
AUTO PLUS DIGITAL DON’TS Type Color

Red Copy: DON’T use red colored copy as body copy or on a black background.

54
AUTO PLUS DIGITAL DON’TS Graphics & Logos

Triangle: DON’T increase the size of the triangle graphic so that it becomes distracting to the text and image.

Red stripe background: DON’T use this as a large graphical element on digital applications as it becomes too heavy.

Logo: DON’T use black and white or two-color logos on digital applications. Beveled two-color logos should only be considered
on digital items such as OLA as the file weight is too large.
SM

SM

SM

SM

SM

SM

SM

SM SM

SM

SM SM

SM

SM

SM

55
SM
 Auto Plus
EXPERTISE AT EVERY TURN

56