LOGO USAGE GUIDELINES

A quick-start roadmap through our logo usage

Introduction
This short roadmap is designed to give guidance on the authorised use and depiction
of Yamaha Motor’s trademark, its logos, colours, and fonts.

Logos should be selected in accordance with the purpose of communication. This summary will guide you through
the selection process. Each chapter contains detailed instructions for correct logo usage and provides information
about logo variations, corporate colours, and examples for the correct and incorrect use of a logo.

The guidelines laid out in this roadmap are not all-encompassing. This roadmap is a short version that guides you
through our logo usage. More detailed information can be found in the full Yamaha VI guidelines. If you have questions
regarding logo use and/or guidelines, please do not hesitate to contact us via communication@yamaha-motor.nl
Yamaha Corporation vs. Yamaha Motor When and how to make use of our logos
Not uncommonly confusion arises about the correct usage of Yamaha’s various logos. As a result, Select the correct logo by determining its communication purpose from this overview:
the logos of Yamaha Corporation and Yamaha Motor, or elements thereof, may be interchanged by mistake.
To prevent confusion, please find below a detailed overview of the differences between the two logos.
CORPORATE USAGE
Name plates Packaging Signage Company vehicles
Yamaha Corporation Yamaha Motor
Uniforms Annual reports Merchandise Apparel
‘YAMAHA’ is printed in an asymmetric font ‘YAMAHA’ is printed in a symmetrical font
and comes in violet. and uses red as it’s corporate colour.
MARKETING USAGE
*
Advertisements Posters Videos Brochures

Exhibitions Events Website Stationary

The tips of the three tuning The ‘’M’’ has a shorter The three tuning forks are The middle column of
forks are contained in the middle column than the bigger and the tips are in the ‘’M’’ is as long as the
RACING
inner circle. outer legs. line with the outer circle. outer legs.
Race machines Racing suits Helmets Pit boxes
* Also known as Yamaha Music logo
Transport trailer Staff apparel PR / Advertising
Yamaha logo
The Yamaha logo is a combination of the tuning fork mark and the Yamaha word logo. It symbolizes the Yamaha brand. The tuning
fork mark and the Yamaha word logo comprise one logo. Because their combination forms Yamaha’s corporate trademark,
the tuning fork mark and the Yamaha word logo must always be used together (apparel items are excluded from this rule).
It is not allowed to combine the Yamaha logo with other elements unless permission is granted by the Yamaha head office.

Full colour landscape logo

The landscape full colour Yamaha logo is the logo of choice under any circumstances.

7 mm Background colour options

White Cool gray 4

Cool gray 10 Black

The tuning fork mark’s diameter should be at least 7 mm. Accordingly, Be sure to always maintain sufficient space
the letters of the Yamaha word logo must be at least 6 mm in height. around the Yamaha logo; at least half the tuning
The total width of the corporate trademark - the tuning fork mark and fork mark’s diameter. This will increase the logos
the Yamaha word logo combined - should be at least 30 mm. legibility and visibility.

Full-colour logo using CMYK printing process. The full-colour landscape
logo is always preferred in all communications.
Variations
Single colour logos
As a general rule, you should always use the full colour Yamaha logo.
CORPORATE IDENTITY / Elements
However, when full colour printing is not possible or black and white
Two-colour logo, for medium quality reproductions only.
printing is required, you can use the following two logo options.
Full-colour logo using CMYK printing process. The full-colour landscape
logo is always preferred in all communications.
Red logo
When single colour printing is required,
the red logo is the correct choice.
Single-colour logo*. The black version is for monochrome printing only.
(eg. newspaper ads, etc.)
Two-colour logo, for medium quality reproductions only.
Black logo
Negative logo, for low quality reproduction only.
When black and white printing is required,
the black logo is the correct choice.
Single-colour logo*. The black version is for monochrome printing only.
(eg. newspaper ads, etc.)
Large format If the corporate logo is required for
Please note: When by
using the single colour logos, the red one is always preferred to the black.
e-mail to: vi@yamaha-motor.nl.
Negative logo, for low quality reproduction only.
Full-colour logo using CMYK printing process. The full-colour landscape Printing process:
Full-colour full using
logo colourCMYK printing process. The full-colour landscape Printing process: full colour
logo is always preferred in all communications. Colour:
logoCMYK: C0 Y100
is always M96 K0
preferred (target
in all colour: Pantone Red 485 for the word,
communications. Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
Yamaha)
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Yamaha) the word Yamaha must always remain as shown here. Never use the Tuning Fork as a
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
CORPORATE IDENTITY / Elements Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
nished products e.g.
CORPORATE IDENTITY / Elements
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
72% black (target colour Pantone Corporate logos / landscape
Cool Gray 10).
Printing process: full colour 72% black (target colour Pantone Cool Gray 10).
Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
Yamaha)
Minimum logo size: 30mm width.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
Minimum logo size: 30mm width.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
Corporate logos / portrait
units (motorcycles, waverunners....).
Full-colour logo using CMYK printing process. The full-colour landscape Printing process: full
most appropriate for colour
Yamaha logo of a company which is a company that most appropriate for Yamaha logo of a company which is a company that
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch) logo is always preferred in all communications. Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
creates inspiration. creates inspiration.
Portrait
Yamaha)
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
72% black (target colour Pantone Cool Gray 10). Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
72% black (target colour Pantone Cool Gray 10).
Minimum logo size: 30mm width. Two-colour logo, for medium quality reproductions only. Minimum
Printing logo size:
process:
Two-colour 30mm
2 special
logo, width. quality
colours
for medium colour Pantone Red 485
reproductions and Pantone Black
only. Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes Yamaha Red: Yamaha
Screen range: Solid line Red is a strong,
artwork vibrant,Pantone
background cheeringBlack
colour that evokes
or 27.5% black
Full-colour logo using CMYK printing process. The full-colour landscape Printing process: full colour
Design regulations As a general rule, you should always use the 3-D landscape Yamahalogologo
Screen range: Solid line artwork background Pantone Black or 27.5% black
. Yet,preferred
where
sensibility,
(target colouringenuity,
Pantonetrusted and 4)
Cool Gray challenging spirit.
or 72% black The colour
(target colour chosen
PantoneisCool
the (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the most appropriate for Yamaha logo of a company which is a company that
Gray 10) Gray 10) is always in all communications. Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
creates inspiration.
most appropriate for Yamaha logo of a company which is a company that Minimum logo size: 30mm width Minimum logo size: 30mm width
Negative logo As a general rule, the full colour landscape Yamaha logo should cantly always be used. However, only where space
Yamaha)
creates inspiration. Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
If the background colour is Yamaha limitationstheapply
visual impact
or inofcase
the logo, onlylandscape
the then can you uselogos
the portrait logo. The portrait
visibility would logo
significantly harm the logo’s visual impact, as an
Two-colour logo, for medium quality reproductions only. Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Screen range: Solid line artwork background Pantone Black or 27.5% black 72% black (target colour Pantone Cool Gray 10).
(target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Minimum logo size: 30mm width.
Corporate logos / landscape
Gray 10)
Minimum logo size: 30mm width
is therefore the second option, and should only be used when the layout demands a Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
red, Cool gray 10 or Black, exception more
to the rule the portrait logo may be used. The portrait logo serves as backup and should only be used
Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Single-colour logo*. The black version is for monochrome printing only. Printing process: single
logo*.colour
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
Screen range: Solid line artwork background Pantone Black or 27.5% black Single-colour The black version is for monochrome printing only. Printing process: single colour
most appropriate for Yamaha logo of a company which is a company that
compact and centralised design. The relationship between the Tuning Fork and
(eg. newspaper ads, etc.) Colour:
(eg.Pantone
newspaperRedads,
485etc.)
or Pantone Black Colour: Pantone Red 485 or Pantone Black
(target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool Screen range: solid line artwork Screen range: solid line artwork
creates inspiration.
it is possible to use logos that are where layout demands a more compact andhere.centralized design.
Background: white or 27,5% black (target colour Pantone Cool Gray 4) Background: white or 27,5% black (target colour Pantone Cool Gray 4)
Gray 10) Minimum logo size: 30mm width Minimum logo size: 30mm width
Printing process:
Minimum full30mm
logo size: colourwidth
Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
(*) The single-colour form of the Tuning Fork Mark may only be used:
• When the Logo Mark in 3-D is not legible eg. small size logo.
(*) The single-colour form of the Tuning Fork Mark may only be used:
• When the Logo Mark in 3-D is not legible eg. small size logo. the word Yamaha must always remain as shown Never use the Tuning Fork as a
cult eg. cult eg.
represented with reverse colour.
Yamaha)
nished products e.g.
embroidery on clothing. embroidery on clothing.
Single-colour logo*. The black version is for monochrome printing only. •Printing
Whenprocess:
there aresingle colour
technical or cost related restrictions eg. restrictions on • When there are technical or cost related restrictions eg. restrictions on
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch) (eg. newspaper ads, etc.) Colour: Pantonecosts
production Red 485 or Pantone
for large Blackto be printed.
quantities production costs for large quantities to be printed. 2 Colour Two-colour logo, for medium quality reproductions only. Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or Screen range: solid line artwork
Full colourunits (motorcycles, waverunners....). Screen range: solid line artwork background Pantone Black or 27.5% black
Background colour options portrait logo Single colour logos
Background: white or 27,5% black (target colour Pantone Cool Gray 4)
72% black (target colour Pantone Cool Gray 10). Minimum logo size: 30mm width
Minimum logo size: 30mm width. (*) The single-colour form of the Tuning Fork Mark may only be used: (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool
Negative logo, for low quality reproduction only. Printing process: single colour,
3-D white.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
• When the Logo
Negative logo, Mark
for inquality
low
Screen range: solid line artwork.
is not legible eg. only.
reproduction small size logo.
cult eg.
Printing process: single colour, white.
Screen range: solid line artwork.
Gray 10)
The full colour version is the logo of choice when When full colour printing is not possible or black and
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the Background:
embroideryPantone Cool Gray 10 (72% black), Pantone Black, Pantone Red
on clothing. Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red Minimum logo size: 30mm width
485
• Whenor Pantone Silver
there are 8001 or cost related restrictions eg. restrictions on
technical 485 or Pantone Silver 8001
most appropriate for Yamaha logo of a company which is a company that Minimum logo size:
production costs30mm width
for large quantities to be printed. Minimum logo size: 30mm width
creates inspiration.
Printing process: single colour
Colour: Pantone Red 485 or Pantone Black
Screen range: solid line artwork
White Cool gray 4 Negative logo, for low quality reproduction only. Printing process: single colour, white.
Screen range: solid line artwork.
using the portrait logo. white printing is required, you can use the following
Full-colour logo using CMYK printing process. The full-colour landscape Printing process: full colour
two logo options.
Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red
Background: white or 27,5% black (target colour Pantone Cool Gray 4) 485 or Pantone Silver 8001
Minimum logo size: 30mm colours
width colour Pantone Red 485 and Pantone Black Minimum logo size: 30mm width
Printing process:
(*)
2 special
The single-colour form of the Tuning Fork Mark mayBlack
only or
be27.5%
used: black
Large format If the corporate logo is required for vehicles orLarge format use,
non-standard please
If the logo
send alogo is required for vehicles or non-standard use, please
corporate send ais always preferred in all communications. Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
Screen range: Solid line artwork background Pantone request to Yamaha Motor Europe Brand VI Management Team or address your request Motor Europe Brand VI Management Team or address your request
•(target
When the Logo
colour MarkCool
Pantone in 3-D is not
Gray 4) orlegible eg. small
72% black sizecolour
(target logo. Pantone Cool
by e-mail to: vi@yamaha-motor.nl.
request to Yamaha
by e-mail to: vi@yamaha-motor.nl.
Yamaha)
cult eg.
Gray 10)
embroidery on clothing.
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Minimum logo size: 30mm width Single-colour logo*, for low quality reproductions only. The black version Printing process: single colour colour Pantone Red 485 or Pantone Black
Background colour options Red logo Background Black logo Background
For large-format versions of the Yamaha logo, please use the EPS vector logo which versions of the Yamaha logo, please use the EPS vector logo which
For large-format
• When there are technical or cost related restrictions eg. restrictions on nitely without visible loss of quality. nitely without visible loss of quality.
Background: white, black, 27.5% black (target colour
is for fax and Pantone Cool Gray 4) or
memo applications. Screen range: solid line artwork background white or 27,5% black (target
production costs for large quantities to be printed. Large format If the corporate logo is required for vehicles or non-standard use, please send a 72% black (target colour Pantone Cool Gray 10). colour Pantone Cool Gray 4)
colour options colour option
request to Yamaha Motor Europe Brand VI Management Team or address your request Minimum logo size: 30mm width
by e-mail to: vi@yamaha-motor.nl. Minimum logo size: 30mm width. (*) The single-colour form of the Tuning Fork Mark may only be used:
Background colour option Background colour options
18 18 Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes - When the Logo Mark in 3-D is not legible eg. small size logo.
White Cool gray 4
For large-format versions of the Yamaha logo, please use the EPS vector logo which
cult eg.
Printing process: single colour, white. nitely without visible loss of quality. sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the embroidery on clothing.
Screen range: solid line artwork.
Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red most appropriate for Yamaha logo of a company which is a company that - When there are technical or cost related restrictions eg. restrictions on
485 or Pantone Silver 8001 creates inspiration. White production costs for large quantities to be printed.
White
Minimum logo size:
Printing process: 30mm
single width
colour
Colour: Pantone Red 485 or Pantone Black White 18
Yamaha red Cool gray 10 Cool gray 10 Black
Screen range: solid line artwork
Background: white or 27,5% black (target colour Pantone Cool Gray 4)
Cool gray 4
Black
Minimum logo size: 30mm width
(*) The single-colour form of the Tuning Fork Mark may only be used:
• When the Logo Mark in 3-D is not legible eg. small size logo. 2 Colour Two-colour logo, for medium quality reproductions only. Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
cult eg.
embroidery on clothing. Screen range: solid line artwork background Pantone Black or 27.5% black
• When there are technical or cost related restrictions eg. restrictions on (target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool
vehicles
production costsorfornon-standard use,
large quantities to please send a
be printed.
Gray 10)
request to Yamaha Motor Europe Brand VI Management Team or address your request
Minimum logo size: 30mm width Please note: When using the single colour logos, the red one is always preferred to the black.
Printing process: single colour, white.
For large-format versions of the Yamaha logo,
Screen range: please
solid use the EPS vector logo which
line artwork.
Portrait Incorrect logo use
Negative logos Below a number of common errors are shown.
If the background colour is Yamaha red, Cool gray 10 or Black, it is possible to use the negative logos. Please use these examples to ensure you apply the Yamaha logo correctly.

Lorum ipsum dolor sit amet 12

Sectu vinim delu init 14

orit dit it dolor issu vertuc 16

Background colour options

Yamaha red

Cool gray 10 Lorum ipsum dolor sit amet 20

Sectu vinim delu init 22

orit dit it dolor issu vertuc 26

Black

Do not use the Do not apply the logo on Do not position the Do not use the Yamaha Music
tuning fork mark any photographic or logo vertically. logo for Yamaha Motor
without the Yamaha inconsistent background. communication purposes.
word logo.
Correct logo use Yamaha brand slogan logo
The following examples show correct use of the Yamaha logo. As a general rule, Yamaha’s brand slogan should be used in combination with the full colour Yamaha logo.
Together, they form the Yamaha brand slogan logo. The slogan should be aligned horizontally, on a white background.
The proportions, shape and pairing order of the designated Yamaha brand slogan logo may not be altered.

Full colour logo

The landscape full colour Yamaha brand slogan logo is the logo of choice under any circumstances.

7 mm Background
colour option

White

The tuning fork mark’s diameter should be at least 7 mm.
Accordingly, the letters of the Yamaha word logo must be
at least 6 mm in height. The total width of the corporate
trademark - the tuning fork mark and the Yamaha word logo
combined - should be at least 30 mm.
More detailed information can be found in our full guidelines.
Be sure to always maintain sufficient white space
around the Yamaha brand slogan logo; at least half
the tuning fork mark’s diameter. This will increase
the logos legibility and visibility.
Variation Two colour and single colour logos
Yamaha video end screen Two colour logo Negative logos
For TVC’s and promotional videos a variation of the landscape full colour Yamaha When two colour printing is required, If the background colour is Yamaha red or Black,
brand slogan logo may be used. Please be informed that this is the only exception for the red & black logo is the correct choice. it is possible to use the negative logos.
the usage of this specific Yamaha brand slogan logo variation.
Background Background
colour option(s) colour options
Important:
• The landscape full colour Yamaha brand
White Yamaha red
slogan logo is the only logo option to use
• The logo has to be used in still form only Cool gray 4 Cool gray 10
Single colour logo
(no special effects) for at least 2 seconds
When single colour printing is Black
• Font type for the URL is Ubuntu, in
required, the black logo is the
minimum font size 32pt
correct choice.
• Give consideration to the visibility of the
logo (i.e. size and isolation)
• Do not add a border to the logo White
 a company name.

Incorrect Yamaha brand slogan logo use CORPORATE IDENTITY / Elements Don’ts
NOT CORRECT: Yamaha Slogan Logo mark used in combination
with Yamaha company name. Correct Yamaha brand slogan logo use
Below a number of common errorsYamaha
in the use of the Yamaha brand slogan logo are shown.
Slogan Logo • The Slogan Logo can’t be combined with any other logo or mark than the Yamaha The following examples show correct use of the Yamaha brand slogan logo.
mark and Slogan Logo -
Please use these examples to ensure you erroneousdisplay
use the logo correctly. •
Logo mark.
The Yamaha Slogan Logo mark can’t be used in combination with other elements.
YAMAHA MOTOR CO. LTD.

CORPORATE IDENTITY / Elements Don’ts NOT CORRECT: Slogan Logo used in combination with the
Yamaha logo.

YAMAHA MOTOR CO. LTD. NOT CORRECT: Slogan Logo used in combination with
a company name.
Yamaha Slogan Logo • The Slogan Logo can’t be combined with any other logo or mark than the Yamaha
mark and Slogan Logo - Logo mark.
erroneous use • The Yamaha Slogan Logo mark can’t be used in combination with other elements.

Press Information

NOT CORRECT: Yamaha Slogan Logo mark used in combination ABC Campaign NOT CORRECT: Yamaha Slogan Logo mark used in combination
with a campaign slogan.
Name 2016 Tricity 155 Press Release

YAMAHA MOTOR CO. LTD.

Function
NOT CORRECT: Slogan Logo used in combination with with Yamaha company name. Division

a company name. YAMAHA MOTOR DANMARK

FILIAL AF YAMAHA MOTOR EUROPE, N.V., HOLLAND
C.F. Tietgens Boulevard 30, 1. th.,
DK-5220 Odense SØ, Denmark

YAMAHA MOTOR CO. LTD.

Tel: +45 20 65 46 008 Mob: +45 63 10 95 00
E-mail: name.lastname@yamaha-motor.dk
Website: www.yamaha-motor.dk
Embargo date/time: [ 20 May 2016 14:00 hrs CET ]

Rise up your Darkness

NOT CORRECT: Yamaha Slogan Logo mark used in combination NOT CORRECT: Slogan Logo used in combination with the Yamaha MT-07. Let the Dark Side come bursting out of you.
A glare appears in the darkness - Yamaha MT-07 complete with its new fluo design. There are
no compromises for this agile and compact urban motorcycle that offers a powerful 689cc

with Yamaha company name. Yamaha logo.

2 cylinder crossplane engine with 75hp, powerful linear torque and a dry weight of only 164kg.
MT-07, the perfect motorcycle to leave your mark in the darkness of street action.

www.yamaha-motor.eu

3207_210x297_Template_EU_MT07.indd 1 18/12/15 16.37

DoYAMAHA MOTOR
not use the CO. LTD.
brand Do not use the Yamaha Do not use the Yamaha Do not use the brand
slogan in combination brand ABC slogan Campaign logo in brand slogan logo without
NOT CORRECT: Yamaha Slogan Logo mark used in combination
with a campaign slogan.
slogan logo in combination
NOT CORRECT: Slogan Logo used in combination with the
with a company name. Yamaha logo.combination with a the tuning fork mark. with a campaign slogan.
company name.
More detailed information can be found in our full guidelines.
Yamaha tuning fork mark
The tuning fork mark is the most visual element in the
identity of Yamaha Motor. Thus, the tuning fork mark
should always be used in combination with the Yamaha
word logo to create the Yamaha logo or the Yamaha
brand slogan logo.
It is important to know that the tuning fork mark cannot
be used alone except on products and, after prior
approval by the Yamaha head office, for apparel.
Incorrect usage
Introduction
Yamaha Racing VI
Yamaha Motor has always been involved in the development of new technology and racing
activities since its founding in 1955. These activities are recognized as being vital to and effective in
communicating and building Yamaha’s brand value.
The Yamaha Racing Visual Identity is intended to be used for all racing and racing related activities
by Yamaha employees and officially supported Yamaha race teams across Europe.
In this booklet we only show the Yamaha Racing logo and its supporting elements. For more details
and application please refer to the full Yamaha Racing Visual Identity guidelines.
Racing blue

The blue colour symbolizes Yamaha’s racing activities.
It is used uniformly in order to promote Yamaha’s racing image worldwide.
Yamaha Racing logo Support elements Corporate colours
Landscape logo Speed Block logo When ordering printed materials, always mention
the Pantone colour code. In case Pantone colours are
not available, colours may be mixed as indicated below*.

Yamaha red Black Cool gray 4 Cool gray 10

Pantone Pantone Pantone Pantone
485 EC Black EC Cool gray 4 EC Cool gray 10 EC * Important: The corporate colours for
The landscape Yamaha Racing logo is the logo The Speed Block logo This Revs your Heart slogan
CMYK CMYK CMYK CMYK Yamaha Racing differ from the ones
of choice under any circumstances. is a graphic element is a concise expression 0/96/100/0 0/0/0/100 12/8/8/23 40/31/20/70 depicted on this page. Please refer to
It symbolizes Yamaha’s racing activities. symbolizing Yamaha’s of what the Yamaha Brand
RGB RGB RGB RGB the full Yamaha Racing Visual Identity
racing activities. Its special strives to be. 213/43/30 30/30/30 188/189/188 97/99/101 guidelines to get more information about
design communicates
RAL 3020 RAL 9004 RAL 7047 RAL 7046 the Yamaha Racing corporate colours.
an image of dynamism.
Typeface
In order to align a typeface to match the Yamaha brand position, we have combined three separate fonts that compliment
each other and function together as a whole. This creates a dynamic feel in every form of communication.

All heading and short titles Sub-headers and body text E-mail body text
Play bold Ubuntu bold and regular Verdana
This font is to be used in all headings and short titles. This font is to be used in all sub-headers (bold) and body text (regular) This font is to be used as standard font for all e-mail communication
No other font may be used. for all communications (except e-mail). No other font may be used. (e-mail body text). No other font may be used.

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 º¹²³ . , : ; … ¡!¿? •· 0123456789 º¹²³ . , : ; … ¡!¿? •·- 0123456789 º¹²³ . , : ; … ¡!¿? •·
–—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *° –—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *° –—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *°
@®©ªº™+−=~≈‹›^ΔΣ∂# &¶§¤$¢£¥ƒ @®©ªº™+−=~≈‹›^∂# &¶§¤$¢£¥ƒ @®©ªº™+−=~≈‹›^ΔΣ∂# &¶§¤$¢£¥ƒ
The official Yamaha typeface can be downloaded at https://press.yamaha-motor.eu/media/visual_identity
 Yamaha Motor Europe N.V.
Koolhovenlaan 101
1119 NC Schiphol-Rijk
communication@yamaha-motor.nl
https://press.yamaha-motor.eu/media/visual_identity