Brand

Guidelines
2019
JBA
Brand Guideline

This document is designed to help you

envision how the JBA brand is evolving and
provides creative and technical guidance
on how to understand, combine and apply
the elements of our brand toolkit - both
inside and outside the company.
1 2019
JBA
Brand Guideline

JBA

PT Adi Sarana Lelang (BidWin) and PT

JBA Indonesia (JBA), as the two leading
automotive auction centers in Indonesia,
now officially unified under the flag name
of JBA (JBA BidWin Auction)

JBA consistently increases their level of

professional standards to a higher scale
while remains focused in selling various
automotive units through auction system.
At present, JBA has 17 branches in the
major cities all over Indonesia.

JBA (JBA BidWin Auction) is now part

of PT Adi Sarana Armada Tbk. engaged
in the business unit of transportation
and logistics services.

2 2019
JBA
Brand Guideline

Content

Brand Identity
4 Philosophy
5 Logo Configuration
8 Color
10 Typography
11 What to Avoid

Brand Promise
13 Tagline
14 Visual System

Brand Implementation
26 Name Card
27 Envelope
28 Letterhead
29 ID Card
30 Member Card
31 NIPL

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Brand
Identity
Philosophy
Logo Configuration
Color
Typography
What to Avoid
 JBA
Brand Guideline
Philosophy
Inspired by ‘Wheel’ and ‘Paddle Bid’
This logo aimed to represent JBA as a
trusted and professional automobile
auction company. Both wheel and
JBA’s paddle bid are shaped in circle,
this become the major part in crafting
Filosofi
5 2019
Brand Identity
the concept. The ‘J’ letter shaped as
human driving a vehicle stayed as it
portrays automobile and refreshment
of the old JBA to both existing
participants and new ones. Another
notion is that this logo also illustrates
connection, people, and community.
 JBA Brand Identity
Brand Guideline

Logo Configuration
To maintain the logo consistency, then and circles. Applications of the logo
it’s only prominent to treat the logo must refer to the given Final Artworks
structure as it is crafted with letters along in this document.

Fixed Length Between Letters Circle Position

Logo Configuration

2 1/4 x 2 1/4 x

Fixed length in between composed at 2 ¼ x Centered along with each letter

unit x the height of ‘B’ letter

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 JBA Brand Identity
Brand Guideline

Types of Logo

JBA Static Logo, Dynamic Logo, and Logo will serve in most digital needs
Logo with Tagline. Static Logo will especially with motion.
serve in all printing needs, Dynamic

Static Logo Logo with Tagline

85% X
Logo Configuration

85% X

Dynamic Logo

1/2 X

1/2 X

Maximum Size
Minimum Size

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 JBA Brand Identity
Brand Guideline

Clear Space

The brandmark must appear scaled to any size and translated

appropriately consistent in many to any platforms. To attain this, a
conditions, such as in motion, prints, clear space has been set on certain
and digital. Flexible, that it can be measures as it ensures visibility.
Logo Configuration

Minimum Size

The minimum scaling of the mark

can be as small as 15 mm on
prints, or 30px on digital of its print 15mm - digital 30px

horizontal length

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 JBA Brand Identity
Brand Guideline

Colours
Colours play an integral part to make Primary Colour of JBA consists of
the brand comes to life. Each colour Professional Blue and Energy Red.
has a specific formula to comply as
we maintain consistency on both
prints and screen displays.

Professional Energy

Blue Red
Colours

Pantone Red 032 C Pantone 2748 C

RGB 239 51 64 RGB 0 24 113
HEX/HTML EF3340 HEX/HTML 001871
CMYK 0 86 63 0 CMYK 100 95 2 10

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JBA Brand Identity
Brand Guideline

Secondary Colour

Secondary Colour of JBA will serve conditions that require single color
as complementary needs only. This tone, for example in black and white
configuration works at certain visual printing, deboss and emboss printing.

JBA Blue JBA Blue JBA Red JBA Red Black Black Solid Black
Colours

100% 80% 80% 100% 100% 80%

Background Variation
To apply the logo in variety
of background color, here are
the suggested colour usage in
order to maintain its visibility
White BG Gray 0-30% Gray 40-90% Blue BG Blue BG
and consistency.
-Positive -Positive -Negative -Negative -Negative

10 2019
 JBA Brand Identity
Brand Guideline

Typography
Typography is an important aspect
of brand identity as they plays an
important role in communicating
the tone and quality of identity
as a whole. The prominent use of
typography strengthens identity,
ensures clarity, and harmony in
communication.
Nexa font is most suitable for JBA
as it may reflect the brand identity
in a proper manner. Works well
with headlines of all sizes, as well
as for text blocks that come in both
maximum and minimum variations.
The font styles are applicable for any
type of graphic design in web, print,
motion graphics, etc.
Nexa font family can be found and
purchased online at https://www.
myfonts.com/fonts/font-fabric/
nexa/#index

Lelang
Typography

Nexa Heavy

Otomotif Aa
No.1
Nexa Regular

Aa
11 2019
JBA Brand Identity
Brand Guideline

What to Avoid These are examples of improper use of the logo

Do not resize the logotype Do not put any object Do not put additional Do not apply shadow
and logomark separately inside the clear space outline on the logo on the logo
What to Avoid

Do not use any colors Do not change the whole Do not apply inappropriate Do not use the logotype
other than those composition of the logo low resolution on without the logomark
in configuration into outlines the logo

Do not reconfigure Do not use the logo partially Do not stretch the logo
the logo position

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 JBA Brand Identity
Brand Guideline

Brand
Promise
Typography

Brand Pomise
Visual System

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JBA
Brand Guideline
Tagline

Bebaskan
Pilihanmu

The tagline connotes that when you

choose JBA, you will be granted a
freedom to choose.
Confidential or open. High price or low
price. 5 seater or 7 seater. Everything
is your call.

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JBA
Brand Guideline

Visual System
To maintain visual consistencies, a
system has been set specifically to
be applicable on all communication
platforms.

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 JBA Brand Promise
Brand Guideline

Logo Size and Placement Size for Print Ad and Poster

1/4 Y 1/4 Y

X X

Y
Visual System

1500 369 0888 1058 999 www.jba.co.id

1/2 X

1/2 Y

Lock Up Info

1500 369 0888 1058 999 www.jba.co.id

1/3X

1/2 X
1500 369 0888 1058 999 www.jba.co.id 1/3X
1/3X

X X 1/3X
1/2 Y

Icon Size = 70% X

Y
Download Lock Up Info

16 2019
 JBA Brand Promise
Brand Guideline

Layout Types

Half-Half Double Image Highlight Super Text Heavy Text

Visual System

Works as the JBA Works as it provides Serves in providing a more Serves well when using Performs for
basic layout for most more highlighted space emphasized content, for special copywriting communication contents
communication platforms for images with less example product/service content rather than that best displayed in
to highlight both written information yet highlights or special promo images written
image clarity and text powerful
readability in balanced
manner.

Download Layout Template

17 2019
 JBA Brand Promise
Brand Guideline

Super Circle Using

Measurement Guide

The use of JBA’s super-circles should shortest length of Y unit, see below for
always rely on the given layout space. recommendation
measurement are calculated by the

Layout Hyper Circle

200% Y
Visual System

Big Circle
70% Y

1500 369 0888 1058 999 www.jba.co.id Small Circle

30% Y

18 2019
 JBA
Brand Guideline
Function and Placement
Super circles contains; Hyper Circle,
Big Circle, and Small Circle. Each of
them has different functions. Hyper
circle works best as a placement
for images, its diameter should be
positioned in linear with the logo.
When using a vertical layout it can
only be adjusted in two ways, either
upward or downward. For horizontal
Visual System
1500 369 0888 1058 999 www.jba.co.id
1500 369
19
Brand Promise
layout, the adjustment would only Small Circle works as a supergraphic,
works either to the left or right. for example as a splash-like graphic,
or it can be use as a graphic that
Big Circle works in two ways, emphasizes on a promotional
as an image placement or as a communication. Small circle as well
supergraphic, it depends on which can be adjusted flexibly.
type of layout that are being used.
The positioning can be adjusted
flexibly.
0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id
Maximum usage for super circles are two circles on every layout, please consider readability when placing them.
2019
 JBA Brand Promise
Brand Guideline

Sample These are some samples on the application of super circles

1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id
Visual System

1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id

20 2019
JBA Brand Identity
Brand Guideline
Visual

21 2019
 JBA Brand Promise
Brand Guideline

Forbidden Placement

Lorem ipsum dolor sit amet,

consectetuer adipiscing elit,
sed diam nonummy nibh
euismod tincidunt ut laoreet
dolore magna aliquam erat
volutpat. Ut wisi enim ad
minim veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut aliquip
ex ea commodo consequat.
Visual System

Duis autem vel eum iriure

dolor in hendrerit in vulputate
velit esse molestie consequat,
vel illum dolore eu feugiat
nulla facilisis at vero eros et
accumsan et iusto odio
dignissim qui blandit
praesent luptatum zzril
delenit augue duis dolore te
feugait nulla facilisi.
Lorem ipsum dolor sit amet,
cons ectetuer adipiscing elit,
sed diam nonummy nibh

1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id 1500 369 0888 1058 999 www.jba.co.id

Do not positioned the diameter Do not pile up the super circles Do not use all three super circles Avoid using the super circles
of the hyper circle in a non linear in one layout when it reduce readability
manner

22 2019
 JBA Brand Promise
Brand Guideline

Photography
Convey a sophisticated and fun look,
with dynamic, vivid contrast, and
sharpness in the details. To maintain
the consistency of the JBA brand with
our profile images, lighting should be
brilliant and defining, focus should be
sharp and crisp, and framing should
be tight to isolate key details such as
facial expressions and interactions.
Visual System

23 2019
 JBA Brand Promise
Brand Guideline

Icon
Icons play as an alternative role in
visual usage. The use of gridlines
are key in making them to achieve
consistency.
Icon configuration consist of both shape should be rounded, and either
bold and light strokes, and also solid single or dual tone in color wise.
shapes when needed. The overall
Download Icon Set and Grid

Stroke Tipis Stroke Tebal

Visual System

X Y

Bold Stroke: 1/2x Y: Maximum Area

Light Stroke: 1/4x

Colour Possibilities

24 2019
Brand
Implementation
Name Card
Envelope
Letterhead
ID Card
Member Card
NIPL
 JBA Brand Implementation
Brand Guideline

Business Card
Logo 30%

Business Card 85mm x 50mm www.jba.co.id 5pt

14pt
John Doe
8pt Marketing Director

PT JBA indonesia
Jl. Terusan Hibrida Raya, Ruko Komplek
Grand Orchard Summarecon (GOS) Blok E
No. 2 Kel. Sukapura, Kec. Cilincing, +62 812 3456 789
Jakarta Utara john@jba.com
Name Card

5pt 8pt

0888 1058 999

0811 938 4433
5pt

cs@jba.co.id
1500 369
5pt

Logo 70%

Download Business Card

26 2019
 JBA Brand Implementation
Brand Guideline

Envelope
Envelope 230mm x 110mm
Envelope

14pt PT JBA indonesia

Jl. Tipar Cakung No.8 Jl. Topaz BT No. 77 Meruya Utara Jl. Sosial No.4, Wijaya Kusuma,
Sukapura, Jakarta Utara Jakarta Barat (Area Parkir Grogol Petamburan,
5pt
Lottemart Meruya) Jakarta 11620 Jakarta Barat

8pt

27 2019
 JBA Brand Implementation
Brand Guideline

Letterhead

Kepada Yth.

Bapak John doe

10pt Di Tempat

NO. SURAT Dear Lorem,

xxxxx/xxxxx/xx
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque venenatis
8pt PRIHAL risus sit amet tortor hendrerit egestas. Fusce eget volutpat tellus. Nulla eu leo
Lorem Ipsum rhoncus, pretium massa eget, fringilla felis. Nulla facilisi. Donec viverra sagittis
ullamcorper. Duis bibendum porta nunc, nec interdum nisi dictum ut.
Letterhead

TANGGAL Suspendisse at libero elit. Phasellus sem lectus, suscipit sit amet laoreet et,
10pt 20 Agustus 2018 venenatis sit amet ligula. Mauris vulputate quam ut magna rhoncus, et
aliquam erat euismod. Interdum et malesuada fames ac ante ipsum primis in 10pt
faucibus. Maecenas sed lacus eget augue luctus placerat. Ut bibendum arcu
vitae lectus condimentum, ac venenatis urna viverra. Quisque at ante
interdum, pretium nulla sit amet, laoreet ligula. Etiam faucibus feugiat iaculis.
Duis tincidunt dui in lacus feugiat pharetra.

Integer scelerisque mattis sagittis. Fusce consectetur faucibus nisl et cursus.

Curabitur vitae est fringilla, venenatis purus vitae, ullamcorper purus. Fusce
tincidunt molestie leo. Donec tincidunt laoreet nunc a commodo. Duis egestas,
ante at pulvinar pulvinar, elit elit volutpat odio, et pulvinar risus enim vel nunc.
Nam sit amet ornare tortor. Cras luctus augue nec enim molestie ultrices.
Vestibulum tristique mauris eu dapibus semper. Nam eu auctor ipsum. Fusce
sit amet nulla eget risus ultricies ornare. Pellentesque lobortis lectus non felis
rhoncus finibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Phasellus sem lectus,

Leader

PT JBA indonesia

Download Letterhead
Jl. Tipar Cakung No.8
7,5pt Sukapura, Jakarta Utara
1500 369 0888 1058 999 www.jba.co.id 7,5pt

28 2019
 JBA Brand Implementation
Brand Guideline

ID Card
ID Card 55mm x 85mm
ID Card

John Doe 13pt

33429
Marketing Director 7pt

13pt John Doe 33429 10pt

7pt Marketing Director

Download ID Card

10pt

www.jba.co.id

29 2019
 JBA Brand Implementation
Brand Guideline

Member Card
Member Card 55mm x 85mm

member card 11pt

• Seluruh syarat, ketentuan, dan aktivitas yang berkaitan dengan
penggunaan kartu ini diatur oleh JBA BidWin Auction (JBA).
5pt
• Seluruh penggunaan kartu ini menjadi tanggung jawab pemengang kartu.

Jika kartu ini hilang harap dikembalikan ke:

Jl. Tipar Cakung No.8 Jl. Topaz BT No. 77 Jl. Sosial No.4,
Sukapura, Jakarta Utara Meruya Utara Jakarta Wijaya Kusuma, 5pt
Member Card

Barat (Area Parkir Grogol Petamburan,

Lottemart Meruya) Jakarta Barat

Berlaku hingga Juni 2021 6pt Jakarta 11620

1500 369 0888 1058 999 www.jba.co.id 5pt

Two Color of Member Card

member card member card

Berlaku hingga Juni 2021 Berlaku hingga Juni 2021

30 2019
JBA Brand Implementation
Brand Guideline

NIPL

13pt

7pt

C0788
10pt

23cm 150pt

10pt
NIPL

2cm

4cm

Two Color

C0788 C0788
options of NIPL

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JBA
Brand Guideline

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JBA
Brand Guideline

33 2019
Thank You