 NAME : Marc Sylvain Pierre Louis

 STUDENT ID : 2003 19330

 VECTOR DESIGN
 Visual Identity Design
INTRODUCTION
 A logo is a symbol or other small design adopted by an
organization to identify its products , uniforms or vehicles .
 A professional business logo must be striking and unique.
This is why a lot of businesses turn to designers and
marketing professionals when they need something new.
 A logo need to be conventional and bold logo to identify the
company .It should be eye catching and should be
memorable.
 The State Bank of Mauritius has been chosen for rebranding
.It is a famous bank in Mauritius but the logo is not very
conventional . This is why I decided to remake this logo
BRAINSTORMING

BANKING FACILITIES

LOAN FACILITIES BILL PAYING

STATE BANK OF LOAN FACILITIES

SCHOLARSHIPS MAURITIUS

SMS TOP UP SMS BANKING

E STATEMENT
DESIGN BRIEF

 COMPANY PROFILE: STATE BANK OF MAURITIUS a popular bank in Mauritius

 AIM: To redesign the logo of the company because the logo is not conventional
and does not reflect the services they offers.
 TARGET AUDIENCE: For al users of the SBM bank and for all who wish to use this
bank.
 PUBLICITY: On web pages , press adverts, facebook and on uniforms of all workers
involve in this bank.
EXISTING DESIGN ON SBM LOGO

State Bank of Mauritius logo seams to do

not reflects the services that they offers
to clients.
5 LOGOS IDEAS

LOGO 1 LOGO 2

LOGO 4

LOGO 3
LOGO 5
SELECTION OF BEST LOGO
7

4 AESTHETIC
EYE CATCHING
3
UNCONVENTIONALITY
2

0
LOGO 1 LOGO 2 LOGO 3 LOGO 4 LOGO 5

#A selection has been made and logo 1 seams to have the greatest score
DEVELOPMENT OF CHOOSEN LOGO
Step 1: The SBM initial has been
merged together for further
development.

Then it has been seperated

Step 2: for a more aesthetic
appearance.

Step 3:
The letterings has been then
seperated far apart for
selection of colors
 Step 4:
This finance icon could have
been placed here but it is not
very convectional

Step 5: Then another approach has been made

with a partnership icon,and the
lettering should be modified so as to
place the lettering

Step 6: The partnership logo has been

designed in AI and then placed in the
logo design.
 Step 7: The hand partnership logo
designed in ai ,this show the life
partner relationship that will be
established between members of
the bank

Step 8: The logo has to be modified to

place a n initial in it .The M has
been cut to be able to place a
partnership icon.

Step 9:
The partnership icon has been
placed on the logo . and an
appropriate color has been
used to illustrate the logo
VARIATIONS OF FINAL LOGO
APPLICATIONS OF LOGO

Application of logo on different items

such as caps , buildings, t shirts ,and
a cart holder for the company
MOCK UP OF DESIGN

The envelope of the company

Business card with the contact of

the company email and phone
number ,and the logo of the
company.
MOCK UP DESIGN

The letterhead has been

organised with the contact of
the company and the logo of
the company
CONCLUSION

 I had chosen to rebrand the logo of State Bank of Mauritius as it was

not conventional at all ,and was not eye catching , And the tasks has
been done sucesfully. The logo now reflects the services offered by the
banking company. It shows the partnership relationship to those who
has the will to join this bank and to those who are already in the bank.
REFERENCE
 Sbmgroup.mu. (2019). Home | SBM Group. [online] Available at: https://www.sbmgroup.mu

 www.sbmoffshore.com. (n.d.). Logos | Press Room | SBM Offshore. [online] Available at:
https://www.sbmoffshore.com/press-room/logos [Accessed 30 Aug. 2020]

 99designs. (2017). How to successfully rebrand: a strategic and tactical guide. [online]
Available at: https://99designs.com/blog/logo-branding/how-to-rebrand