Br and Guide

Introduction
The following guidelines are to ensure the logo
is used in a way that upholds the aesthetic
standards and keeps the brand looking
professional and consistent.

Logo Colour Palette Icons Typography Decorative Element

Logo Application
These are some rules to follow when using the
Knox logo.

Correct Usage Wrong Usage

Don’t add a drop shadow Don’t stretch or squeeze the logo

Logo Colour Palette Icons Typography Decorative Element

Logo Safe Space

Make sure there is safe breathing

room around the logo. The “x” is
being used as a indicator of the
minimum space that should surround
the logo.

X- indicator

Logo Colour Palette Icons Typography Decorative Element

Colour Palette

Background Colour
Pantone 546 C Pantone 127 C
Pantone 456 C
R:9 G:42 B:49 R:222 G:206 B:129
R:165 G:140 B: 39
C:91 M:65 Y:59 K:63 C:14 M:13 Y:59 K:0
C:36 M:38 Y:100 K:7

Pantone 426 C 100% Black

R:88 G:89 B: 91 R:35 G:31 B:32
C:0 M:0 Y:0 K:80 C:0 M:0 Y:0 K:100

Logo Colour Palette Icons Typography Decorative Element

 Icons

S T ORAGE O PT IO N S

These Icons serve as a as discriptors

of the storage options & security
options that Knox provide.
Art Storage F i r ear m S t or ag e Jeweller y S t or ag e

Imp o r t an t Doc umen t S t or ag e Gold Bullion & Coin S t or ag e

Logo Colour Palette Icons Typography Decorative Element

Icons

S E C U RI T Y O P T IONS

Fac i al Re c o g n i t i o n F i n g e r P r i n t r e c o g n i t io n C at eg o r y 5 Vau l t

Seismic Detection On Site and Off Site monitoring

Logo Colour Palette Icons Typography Decorative Element

Typography

Primary Font
(for headings)

Futura
Condensed Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Secondary Font
(for body copy)

Futura
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Logo Colour Palette Icons Typography Decorative Element

Decorative Elements

This decorative element can be

placed in the corner of any print or
digital media.

Logo Colour Palette Icons Typography Decorative Element

Logo Colour Palette Icons Typography Decorative Element