Brand Identity

Usage & Guidelines

Document
Logo
Section #1
About the Mark

Growth + Earnings + Technology + Control

Our logomark is simple simple and modern and it depicts our brand values.
Proportions

1x 1x

1x 1x

1x 1x

1x 1x

The 1x amount of space should be the safe exclusion space.


No items should be placed inside on in between the exclusion space.

Minimum Size

32 Px

The minimum Height of the logo cannot be less than 32 pixels

Variations

Primary - Option A Secondary - Option B

Treatments

RGB - On Light Background RGB - On Dark Background

B/w - On White B/w - On Black

Don’ts

Don’t use logo on bright and Don’t use logo over dark and Don’t add stylings like shadow
same contrast colors busy background images

Don’t alter color of the logo Don’t change original solid color Don’t distort or change type of
with outline/border the logo
Fav Icon

RGB - Default RGB - Dark

B/w - On White B/w - On Black

Typography
Section #2
Logo Typeface

Axiforma
abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789

~!@#$%^&*()_-+{}|:;“‘<>,./?

Regular Semibold Bold

The font used in this logo is Axiforma which is a very diverse font
with a lot of usage variations
Document Typeface

Inter
abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789

~!@#$%^&*()_-+{}|:;“‘<>,./?

Regular Semibold Bold

Since Axiforma is a licensed font, it is recommended to use a

similar free font “Inter”, for any legal documentation or
commercial display.
Section #3

Color
Color Palette

Red and Yellow Gradient

Red Yellow White Dark

Hex Hex Hex Hex

#FF0000 #FFFF00 #FFFFFF #262626

RGB RGB RGB RGB

255 0 0 255 255 0 255 255 255 38 38 38
 T h a t ’ s A l l

T h a n k Y o u

Brand Identity Usage & Guidelines Document