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Individual Reflection Project on the Influence of Trends in Event Organization

In this globalized world, the new trends that event organization industry is
incorporating are directly linked to the same ones that society follows. By taking this
into consideration, there are as many event design trends as they exist in each culture
or social group; and this is the passkey information necessary to enumerate and
catalogue the new tendencies. Therefore, an event planner has to be prepared to adapt
its own projects to the new ways of realizing it. Likewise, professional event
organizers should deep thought on the new world of possibilities that technologies are
bringing with them. The influence of technologies spreads out of their own field,
reaching to everyone’s daily life, and event designs are not indifferent to these types
of shifts. By focusing on event patterns, this commentary will analyze these new
trends in view of the influential and decisive role of technologies and how event
organizers must search the optimum application of it in the event projects. Event
professionals have the duty of deal with the technological impact on essential areas
such as venues and infrastructure, security, marketing, communication, sustainability,
or even, gastronomy.
First of all, an expert manager challenges the new trends on discussing where
the event should take place. In this sense, the tendency in choosing the best space to
make your event is where your attendees will feel a more familiar sense; bringing in
this humanization that sometimes is missed by the overused of technologies and
electronic devices. For example, the event manager could make the choice of place
his project in remote or rural venues, almost unknowns, leaving behind all the noise
and stresses of a capital city, being able to even contract private transport instead of
using the popular public transport. By extending this type of exclusiveness, even the
event planner can ban the use of electronic devices in some of the conferences or
events of the expo to assist guests to disconnect to their daily life and be more focused
on the theme that there concerns. Anyway, it would be stimulating that this venue
provides a multi-purpose infrastructure within the non-traditional values to evoke
guests surprise and encourage the originality of the event. Consequently, it is
fundamental to the event professional to think about if the attendees or the meeting
will require quickly moving forward future, and if so, reflecting on enhance or
improve extra technologies’ infrastructure. For instance, by innovating in the way of
signaling or by incorporating some futuristic artifices such as the Artificial
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Intelligence (AI), Virtual Reality, (VR) or Artificial Reality (AR) attendees will be
astonish beyond the typical scents and textured cushions, creating a positive
atmosphere. This type of technologies also implies a further step in the traditional
speeches at conferences, opening a new door to co-activate learn while playing. So
that, such personal bonds created by gamification in VR, for instance, are stronger
that the old-fashioned speeches without interaction with meeting guests. Moreover,
the event-planning project must take into account the BYO movement, and so, check
if there are sufficient power outlets or Wi-Fi connection before making any decision
about the venue. Concretely in the locate option, the new trends are clearly oriented
by the group’s best-adapted characteristics; that is to say, it depends on the common
features presented by the meeting attendees.
In addition, another crucial aspect to event organizers is the prevention of the
safety and the guarantee of security of the meeting attendees. In this section,
technologies are pivotal in the new trends that are coming up in the event
management industry. An expert planner has to be strict in these requirements,
bearing in mind from a terrorist attack to a natural disaster. In this sense, it is a must
to the event professional be aware of the advanced technology that the installation
offers, and then, ask himself if it would be a safe environment. In order to increase
these good vibes in all directions, it is fundamental to draft a code of conduct to
control any evidence of inappropriate behavior. Besides, the meeting manager should
review the security contract, examining those points, including their uniform’s policy,
for the purpose of being sure that technological progress is well adapted and
developed by the safety enterprise.
Another point to take into consideration is how the new trends on
technological devices have influenced marketing and publicity and their deeper effect
on other fields. The major impact that an event can create will be the expansive
recognition achieved by the social media. It is decisive for the event designer to
considerate that as more photos opportunities procure, more options of getting renown
and recognition will have. The new techniques of marketing are inevitable and
intrinsically related to this new way of communication, that is, social media.
Moreover, technological acquisitions have made that an event planner re-invent the
established; recording in live their own events or adding 360 photos or videos to
upload it to the cloud. That is in what marketers and design managers agree, in this
use of electronic devices to obtain or gain the finest and widely reputation. Similarly,
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a crucial aspect of how these widely known technologies impact on this industry is
find in the enterprise’s sustainability support. Being eco-friendly and adding green
certifications to the meeting can drive to the event personalization and humanization
that guests yearn nowadays. For instance, by managing electronic devices to reuse or
by creating a volunteer act, an event management enterprise shows the quality of their
CSR policy. Going further, in creating a greener event, loyal and reliable bonds
between attendees will be increased as well as the beneficial publicity. Therefore, the
event can be improved providing a wellness variety of diets such as the vegan one,
which has acquired a big quantity of followers in recent years. The era of technology
offers an ample access to Internet, and thereby, to its diverse and contrasted
information leading mankind to some gastronomical awareness. All this new trends of
event designs would be unthinkable without the electronic tools molding the
innovative tendencies in marketing, communication and sustainability.
To this extent, it has become evident that technologies can help an event
planner to administer attendees in the best way. Thanks to the electronic and
technological progress, the immediate shift that is transforming present event design
trends is constantly changing and addressing continually challenges to this industry.
Nowadays, it is clear that event planners have to have in mind not only business
claims, but also leisure requests; being forced to search new techniques to apply an
active learning, to strengthen the empathy and mindfulness. Consequently, these
modern technological trends turn each event industry to do something, literally, big to
surprise and be differentiated from others. Hence, in conclusion, new event trends are
inherently linked to the improvement of useful electronic devices and influential
technological trends, and only being up to date with those an event manager can
prevent and examine all the minimum details or new challenges that the industry will
suffer.