Event management

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Event management is the application of

project management to the creation and
development of large-scale events such as
festivals, conferences, ceremonies,
weddings, formal parties, concerts, or
conventions. It involves studying the
brand, identifying its target audience,
devising the event concept, and
coordinating the technical aspects before
actually launching the event.[1]

The events industry now includes events

of all sizes from the Olympics down to
business breakfast meetings. Many
industries, charitable organizations, and
interest groups hold events in order to
market themselves, build business
relationships, raise money, or celebrate
achievement.

The process of planning and coordinating

the event is usually referred to as event
planning and which can include budgeting,
scheduling, site selection, acquiring
necessary permits, coordinating
transportation and parking, arranging for
speakers or entertainers, arranging decor,
event security, catering, coordinating with
third party vendors, and emergency plans.
Each event is different in its nature so
process of planning & execution of each
event differs on basis of type of event.

The event manager is the person who

plans and executes the event, taking
responsibility for the creative, technical,
and logistical elements. This includes
overall event design, brand building,
marketing and communication strategy,
audio-visual production, script writing,
logistics, budgeting, negotiation, and client
service.

Strategic marketing and

communication
Event management might be a tool for
strategic marketing and communication,
used by companies of every size.
Companies can benefit from promotional
events as a way to communicate with
current and potential customers. For
instance, these advertising-focused events
can occur as press conferences,
promotional events, or product launches.
Event managers may also use traditional
news media in order to target their
audience, hoping to generate media
coverage which will reach thousands or
millions of people. They can also invite
their audience to their events and reach
them at the actual event.[2]

Event venue
An event venue may be an onsite or offsite
location. The event manager is usually not
responsible for operations at rented event
or entertainment venues, but will monitor
all aspects of the event on site. Some of
the tasks listed in the introduction may
pass to the venue, but usually at a cost.

Corporate event managers book event

venues to host corporate meetings,
conferences, networking events, trade
shows, product launches, team building
retreats or training sessions in a more
tailored environment.

Sustainability
Sustainable event management (also
known as event greening) is the process
used to produce an event with particular
concern for environmental, economic, and
social issues.[3] Sustainability in event
management incorporates socially and
environmentally responsible decision
making into the planning, organization and
implementation of, and participation in, an
event. It involves including sustainable
development principles and practices in all
levels of event organization, and aims to
ensure that an event is hosted responsibly.
It represents the total package of
interventions at an event, and needs to be
done in an integrated manner. Event
greening should start at the inception of
the project, and should involve all the key
role players, such as clients, organizers,
venues, sub-contractors, and suppliers.[4]
Technology
Event management software companies
provide event planning with software tools
to handle many common activities such as
delegate registration, hotel booking, travel
booking, or allocation of exhibition
floorspace.

A recent trend in event technology is the

use of mobile apps for events. Event
mobile apps have a range of uses. They
can be used to hold relatively static
information such as the agenda, speaker
biographies, and general FAQs. They can
also encourage audience participation and
engagement through interactive tools such
as live voting/polling, submitting questions
to speakers during Q&A, or building live
interactive "word clouds". Mobile event
apps can also be used by event organisers
as a means of communication. Organisers
can communicate with participants
through the use of alerts, notifications, and
push messages. They can also be used to
collect feedback from the participants
through the use of surveys in app. Some
mobile event apps can help participants to
engage with each other, with sponsors,
and with the organisers with built-in
networking functionality.

Education
There are an increasing number of
universities which offer courses in event
management, including diplomas and
graduate degrees. In addition to these
academic courses, there are many
associations and societies that provide
courses on the various aspects of the
industry. Study includes organizational
skills, technical knowledge, public
relations, marketing, advertising, catering,
logistics, decor, glamor identity, human
relations, study of law and licenses, risk
management, budgeting, and the study of
allied industries like television, other
media, and several other areas.
Certification can be acquired from various
sources to obtain designations such as:

Certified Trade Show Marketer (CTSM)

Certified in Exhibition Management
(CEM)
Global Certification in Meeting
Management (CMM)
Certified Meeting Professional (CMP)
Global Certificate in Event Design (EDC)
Certified Special Event Professional
(CSEP)
Certified Quality Event Planner (CQEP)

See also
 Event scheduling
Library event planning
Media event
Meeting and convention planner
Sustainable event management
To do list

References
1. Ramsborg, G.C.; B Miller, D Breiter, BJ
Reed & A Rushing (eds), Professional
meeting management: Comprehensive
strategies for meetings, conventions
and events, 2008, 5th ed, Kendall/Hunt
Publishing, Dubuque, Iowa. ISBN 0-
7575-5212-9
2. Schivinski, Bruno; Langaro, Daniela;
Shaw, Christina (2019). "THE
INFLUENCE OF SOCIAL MEDIA
COMMUNICATION ON CONSUMER’S
ATTITUDES AND BEHAVIORAL
INTENTIONS CONCERNING
BRANDSPONSORED EVENTS" .
www.ingentaconnect.com.
doi:10.3727/152599518x1540385372
1268 . Retrieved 2019-06-26.
3. "ISO 20121 - Sustainable events ", ISO
(www.iso.org), retrieved 2014-30-05
4. "Organizing a Green Event" . WWF.
Bowdin, Glenn; Johnny Allen, William O'Toole,
Rob Harris, Ian McDonnell. Events
 Management (Events Management S.)
ISBN 0-7506-6533-5
Goldblatt, Joe. Twenty-First Century Global
Event Management (The Wiley Event
Management Series) ISBN 0-471-39687-7

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