Professional Documents
Culture Documents
A firms accountability to internal and external stakeholders for organizational performance towards the goal of sustainable development.
CSR Leadership
Mason had also sold short an almost equal amount of non-voting and common shares so that its net economic interest in TELUS was only 416 thousand shares or about 0.13 per cent of TELUS total shares. In the May 8 release, TELUS noted that if Masons shares were factored out, the proposal was on track to be overwhelmingly approved by both classes of shareholders, with 92.4 per cent of voted shares in favour of the proposal. TELUS stated that its best option was to reintroduce a new proposal in due course and that it remained committed to a one-for-one share conversion ratio. Our disclosure practices continue to gain external recognition. Our 2010 annual report was ranked eighth best in the world by the Annual Report on Annual Reports, a global ranking of 1,500 companies. IR Magazine, through a survey of more than 250 investment professionals, recognized TELUS early in 2012 for having the best financial reporting and fourth best investor relations program in Canada. As well, the Canadian Institute of Chartered Accountants (CICA) recognized TELUS with the Overall Award of Excellence for Corporate Reporting, CICAs highest award in Canada, for the fourth time in the last five years. We also received honourable Mention (second) for Excellence in Sustainable Development Reporting. Improving our CSR reporting We expanded the scope of our 2010 CSR Report to include a greater focus on our customers and our concentrated efforts to enhance customer experience. We have further increased this focus in our 2011 CSR report as putting customers first is our top corporate priority. Also this year, we have provided better integrated information about our international operations in our report.
Looking ahead, we remain committed to continuing to drive CSR accountability across TELUS strategic planning and performance management processes with a specific emphasis on bolstering innovative reporting for the benefit of our customers, team members, investors and communities. Sincerely,
Robert McFarlane Executive Vice-President and Chief Financial Officer Member of the TELUS Team June 5, 2012
CSR Leadership
A firms accountability to internal and external stakeholders for organizational performance towards the goal of sustainable development.
TELUS commitment to integrate CSR considerations into our business and foster a culture of sustainability allows us to grow programs that ensure we can fulfill our CSR commitments in both good and challenging economic times. In part, we do this by: 1. Engaging the TELUS team through community volunteerism and giving programs such as Team TELUS Cares, employee resource groups such as Connections, environmental programs, such as our TELUS Green Teams, and through the use of social media 2. Integrating key CSR metrics into the enterprise-wide strategic planning and reporting processes, including CEO and key executives performance objectives 3. Understanding how our brand and reputation drives our customers likelihood to recommend our products and services and by designing cause marketing campaigns that make a direct link between our business priorities and the well-being of our communities 4. Leading in CSR governance and disclosure through our CSR Leadership Team, consisting of senior leaders from across the business, our award-winning annual reports and CSR reports and regular CSR updates to the Corporate Governance Committee of the TELUS Board of Directors.
CSR Leadership
At a business operations level, our view of CSR includes but is not limited to:
Social
Communities & customers
Environmental
Sustainable revenue generation & return on investment Robust internal nancial controls & disclosure mechanisms Investment in technology research & development Contribution to corporate tax base Contribution to susstainable national economic growth
Impact of TELUS operations Product life-cycle responsibility Inuence in the supply chain Help customers minimize their impacts Climate change Energy Waste management
Investment through TELUS community boards Strategic partnerships Philanthropy & volunteerism Social impacts of our products & services Customer satisfaction Cause Marketing
Team members
Engagement Recruitement, retention and development Labour relations Health and safety products & services Diversity and inclusiveness
TELUS continues to incorporate CSR into key business decisions and processes