Embok Model

Event Management body of Knowledge

• The EMBOK is a three dimensional description of the knowledge
and skills essential to create, develop and deliver an event.
• The term 'event' includes conferences, exhibitions, festivals,
special events, civic events, sports events and the like. The EMBOK,
in its current form (version 3), is the framework that has yet to be
filled in.
• The EMBOK dimensions are : Domains, Phases and Processes.
• The aim of the International EMBOK Executive is "To create a
framework of the knowledge and processes used in event
management that may be customized to meet the needs of various
cultures, governments, education programs, and organizations."
• The EMBOK may be used by event organizers
as a planning tool for identifying tasks for a
work breakdown structure (WBS) as well as
documentation for continuous improvement.
• The EMBOK Domains may be used for
systematic analyses in a variety of contexts,
from event risk analyses to classroom case
study analyses.
EMBOK MODEL
 DOMAINS
Event management is made up of five areas of
management:
• Design
• Administration
• Marketing
• Operations
• Risk
The EMBOK term for these areas is Knowledge Domains.
Every event manager, from festival organisers to conference
planners, must manage each of these areas. They represent
the temporary Departments or Divisions of the event
management.
• The Domains can be subdivide as shown
below. For the sake of symmetry the Domains
are subdivided into seven Classes.

The Classes can be further subdivided.

Note that the order of the classes does not imply their priority. Different types of events
will have different priorities for each of the Classes.
 Processes
• A process is series of step by step tasks or activities that are
repeated in the management of an event. These actions can be
regarded as the components in the overall process to deliver the
event. Each action contributes towards the completion of a main
task. Processes may be illustrated by a flow chart.
Processes acting on all areas of the EMBOK Domains include:
• Management
• Analysis
• Communication
• Decision Optimization
• Scheduling
• Risk Analysis
 Processes acting on specific areas of the EMBOK and/or on
specific types of events include:
• Conference Registration
• Press Accreditation
• Site Choice
• Procurement
• Request for proposals
• Costing
• Engaging Speakers
• Contracting
 Phases
• As with any project, the management of an event passes through a series of
phases. Decisions on time underlies all aspects of event management. The event is
the deadline for most of the management. However the event management does
not end with the event. There remains the shutdown or closure phase.

After much discussion, the names for the phases decided by the EMBOK are:
• Initiation
• Planning
• Implementation
• Event
• Closure

During each phase the event team undertakes different tasks. The combination of
knowledge, skills and processes is different. During the Initiation, for example, the
event manager is studying the feasibility of the event. Once the event is found to
be feasible, the Planning phase is entered. Note: the Event and the Closure phase
may be regarded as part of the Implementation.
Phases
 Core Values
• The core values of the EMBOK framework are
values that permeate all aspects of the event
management process