Event

Management
Assignment 1

Dream Event

Submitted To Submitted
by
Dr. Bharat Ahuja Sahil Babbar
 Q1808
27

INTRODUCTION
Event management involves studying the intricacies of the brand, identifying the target audience,
devising the event concept, planning the logistics and coordinating the technical aspects before
actually executing the modalities of the proposed event. Post event analysis and ensuring a return on
investment have become significant drivers for the event industry. Event Management is a multi-
million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly,
there is no formalized research conducted to assess the growth of this industry.

FASHION SHOW

A fashion show is an event put on by a fashion designer to showcase his or her upcoming line
of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer
and Fall/Winter seasons. This is where the latest fashion trends are made. The most influential
fashion week is Paris fashion week, which showcases twice a year.

In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer.
Occasionally, fashion shows take the form of installations, where the models are static, standing or
sitting in a constructed environment. The order in which each model walks out wearing a specific outfit
is usually planned in accordance to the statement that the designer wants to make about his or her
collection. It is then up to the audience to not only try to understand what the designer is trying to say
by the way the collection is being presented, but to also visually deconstruct each outfit and try to
appreciate the detail and craftsmanship of every single piece.

OBJECTIVES

1. To showcase the designers' garments to maximum effect, projecting and explaining the concept and
inspirations of their collection while keeping to budget.

2. The objective of a show is to sell the collection to the buyers and for the designer to gain more
exposure, which will, in turn, aid sales of clothes, accessories and perfumes.

3. To showcase the clothes of a designer. The subsidiary objective is to create and/or increase brand
awareness.

4. There are four aspects we review when analysing how successful a fashion show has been. The
production itself, the use of the budget, the supporting aspects of the event and the

marketing/promotional coverage.

5. Audience response, photography, press and ultimately, sales

CONCEPT AND DESIGN

 Site surveying
 Client Service
 Brief clarification
 Budget drafting
 Cash flow management
 Supply chain identification
 Procurement
 Scheduling
 Site design
 Technical design
  Health & Safety

OVERVIEW OF THE DESIGN

Develop strategies for success

o I will make sure the purpose for the special event is important enough to merit
the time and expense needed to properly stage, publicize and evaluate the
event.
o I will carefully match the type of event that is selected to the purpose that it
serves.
o I will ensure that the staff fully supports the special event.
o Target groups that have a special stake in the event such as Dog Show.
o I will start planning at least three months, and in many cases, a year ahead of
time.
o Develop ways to evaluate the event's success. Measurable event objectives
may include attendance, the amount of money raised, the number of library
cards issued or increases in circulation.
FEASIBILITY REPORT
Technology and system feasibility
The assessment is based on an outline design of system requirements in terms of Input, Processes,
Output, Fields, Programs, and Procedures. This can be quantified in terms of volumes of data, trends,
frequency of updating, etc. in order to estimate whether the new system will perform adequately or
not. Technological feasibility is carried out to determine whether the company has the capability, in
terms of software, hardware, personnel and expertise, to handle the completion of the project

Economic feasibility
Economic analysis is the most frequently used method for evaluating the effectiveness of a new
system. More commonly known as cost/benefit analysis, the procedure is to determine the benefits
and savings that are expected from a candidate system and compare them with costs. If benefits
outweigh costs, then the decision is made to design and implement the system. An entrepreneur must
accurately weigh the cost versus benefits before taking an action.

It is not:

1. A dating service

2. A self esteem-boosting rally

3. A non-profit event

4. A cocktail party

5. A content provider for your MySpace page

6. A networking social

7. Easy

8. Glamorous

9. A place to explain who you are and where you come from and why you are important in detail and at length

Rules of the back of house:

1. If you are a major player, you know it, and you will be treated as such.

2. If you are not a major player, remember that with every breath you draw, act respectfully—the PR person has

decided to cut you a break. Act accordingly. When a producer/publicist asks something of you, go out on a limb

and know deep in your heart they are doing their job and if they wanted to power trip, they would find a much

more exciting way to do it.

3. Do not eat all of the food.

4. Do not shoot photos of 16-year-old girls as they are changing.

5. Do not eat or drink near the clothes.

6. Do not bring your cousin from Minneapolis with you and try to pass them off as an assistant.

7. Do not check in under the name of your boss as your boss.

8. Do not pretend to be someone you are not