Gaining support within your organisation

Kelly O'Shaughnessy, Social Media Strategist

16 May 2012

A USTRALIA BELGIUM CHINA FRANCE GERMANY HONG KONG SAR INDONESIA (A SSOCIATED OFFICE) ITALY JAPAN PAPUA NEW GUINEA S INGAPORE SPAIN SWEDEN UNITED A RAB EMIRATES UNITED KINGDOM UNITED S TATES OF A MERICA

What I'll cover today

Facebook cover photo, June 2012

Our Social Media Strategy

Ashurst team, Nissan Corporate Triathlon, April 2012

What challenges have we faced?

SWIM Pink Ribbon Breakfast, Sydney, October 2011

Our approach in a nutshell (well, a funnel)

Partner Conference, Sydney, November 2011

Getting support and engagement: a few case studies

2011 Perth Summer Clerks 1st intake

We're lawyers. We're good at being risk averse! Workshop Exercise

Teresa Dyson Qld Woman Lawyer of the Year 2011

Just because you 'get it' doesn't mean everyone will

People get on board with these concepts in their own time Some people never will and that's okay Your best advocates are sometimes the ones you least expect Celebrate successes, both tangible and intangible Continue to push boundaries Social media is only one channel keep it in perspective

Ashurst Ski Team, Thredbo, July 2011

Questions?

This presentation material is intended to provide a summary of the subject matter covered for training purposes only. It does not purport to be comprehensive or to render legal advice. No reader should act on the basis of any matter contained in this presentation without first obtaining specific professional advice.

A USTRALIA BELGIUM CHINA FRANCE GERMANY HONG KONG SAR INDONESIA (A SSOCIATED OFFICE) ITALY JAPAN PAPUA NEW GUINEA S INGAPORE SPAIN SWEDEN UNITED A RAB EMIRATES UNITED KINGDOM UNITED S TATES OF A MERICA
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