Assessment

Unit Title: Business Strategy

Unit Code: 7 Student ID:

Date Issued: Date Received

Assignment Brief

Student Name: Lecturer Name:

Internal Verifier Name

Rules and regulations: Plagiarism is presenting somebody elses work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student handbook for further details of what is / isnt plagiarism. Coursework Regulations
1 Submission of coursework must be undertaken according to the relevant procedure whether online or paper-based. Lecturers will give information as to which procedure must be followed, and details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook. All coursework must be submitted to the Academic Admin Office and a receipt must be obtained. Under no circumstances can other College staff accept them. Please check the Academic Admin Office opening hours. Late coursework will be accepted by Academic Admin Office and marked according to the guidelines given in your Student Handbook for this year. If you need an extension (even for one day) for a valid reason, you must request one, using a coursework extension request form available from the Academic Admin Office. Do not ask the lecturers responsible for the course - they are not authorised to award an extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. General guidelines for submission of coursework: a) All work must be word-processed and must be of good standard. b) Document margins shall not be more than 2.5cm or less than 1.5cm c) Font size in the range of 11 to 14 points distributed to including headings and body text. Preferred typeface to be of a common standard such as Arial or Times New Roman for the main text. d) You are required to produce an academic report, answering the questions below with a word limit of 4000 words (+/- 10%) e) You are required to reference sources with Harvard Referencing Style format. f) All course work must be submitted online on 09.01.12 www.stponline.org.uk. g) The copy of the course work submitted may not be returned to you after marking and you are advised to have your personal copy for your reference. Assignment Brief - General Page 1 of 6

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h) All work completed, including any software constructed may not be used for any purpose other than the purpose of intended study without prior written permission from St Patricks International College. Remember to keep your coursework receipt.

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Outcomes and assessment requirements

Outcomes
1.Analyse how the business environment is considered in strategy formulation

Assessment requirements To achieve each outcome a learner must demonstrate the ability to:
Define the contexts of business strategy Conduct an environmental and organisational audit of a given organisation Apply strategic positioning techniques to the analysis of a given organisation

2. Understand the process of strategic planning

Demonstrate an ability to think strategically Prepare a strategic plan for a given organisation, based on previous analysis

3. Examine approaches to strategy

evaluation and selection

Evaluate possible alternative strategies substantive growth, limited growth or retrenchment Select an appropriate future strategy for a given organisation

4. Analyse how strategy implementation

is realised

Compare the roles and responsibilities for strategy implementation in two different organisations Identify and evaluate resource requirements to implement a new strategy for a given organisation Propose targets and timescales for achievement in a given organisation to monitor a given strategy

*Please see the Assignment Evaluation Sheet for Merit and Distinction criteria

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FEEDBACK FORM ONGOING

Student Name Student ID Unit Name Date of submission Lecturer
TUTOR FEEDBACK

1 s t Draft Feedback Date: Strengths:

Areas of Improvement:

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2 n d Draft Feedback Date: Strengths:

Areas of Improvement:

Tutors Signature

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Assignment Questions:

Select an organisation from the FTSE 100 and outline a strategic plan detailing the following strategic elements.

1. Outline your understanding of the organisations missions, visions, strategic intent, objectives, and stakeholder analysis.

2. Conduct an environmental and organisational audit of the organisation making use of PESTEL, Porters 5 forces; SWOT Analysis, Value Chain analysis etc. (use any 2 strategic audit models).

3. Based on the chosen organisation, analyse business portfolio by using

BCG Matrix as a strategic model.

4. Develop & evaluate possible alternative strategies for the organisation

you have chosen, use strategic tools such as Ansoffs Matrix.

5. Outline an implementation plan for the chosen strategies in question 4.

Check learning outcomes and assessment requirements on Page 3 for details.

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