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Organised by:

THE BIGGEST CONFERENCE FOR THE GROWING LATIN AMERICAN TELEMATICS MARKET ACESSE AS INFORMAES NO SITE: WWW.TELEMATICSupdATE.COM/LATAM/pT-INdEx.pHp

save $200
When you register by July 13th Discount code inside

Telematics Brazil & LATAM 2012


September 19th and 20th 2011, Intercontinental, Sao Paulo, Brazil 12th and 13th September 2012, Hotel Tivoli, So Paulo, Brazil

Telematics in LATAM Reaches Tipping Point: uncover Opportunities in this Evolving Market by Offering Tailored Solutions to Capture Customers
THE NExT PHASE: RESOLuTION 245 AND WHAT TO ExPECT: Get an update on CONTRAN 245 to see how the value chain is preparing for this years launch and devise a plan that balances potential regulatory delays with immediate opportunities CASE STuDy: FITTING LATAM INTO A GLOBAL STRATEGy: Key takeaways from leading TSPs on how to enter Latin American markets; understand how to efficiently customize global platforms to meet specific local market demands VAS (VALuE ADDED SERVICES) TAKE CENTRE-STAGE IN BRAZIL: Explore how navigation services, remote diagnostics, and live data feeds can be bundled with basic security services to both the commercial and consumer segments to diversify product portfolios

Expert Speakers Include:

NAVIGATING yOuR WAy ACROSS LATIN AMERICA: Analyze what level of map granularity, such as road contours, 3D mapping and indigenous POIs (points of interest) will be offered by map providers in this region to make the driving experience safer and convenient

MANAGING SEAMLES NETWORKS ACROSS LATAM: See how OEMs and TSPs manage with off-road conditions and connectivity black spots across LATAM. Discuss what connectivity works best, from GPRS, Satellite, 3G and GPS for tracking And many more sessions on topics such as in-car connectivity, infotainment, security, and exclusive case studies from Ford, BMW, Volvo, Google and more. Including sessions from Argentina, Columbia and more.

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200+ Executive Delegates 30+ Expert Speakers 18+ Business Focused Sessions
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Welcome to Telematics Brazil& LATAM 2012


Join the Booming Telematics Market in Latin American

Organized by:

Meet the thought leaders to form key relationships for the future to maximise business potential for 2012
Dear Industry Colleague, Brazilian vehicle sales are projected to reach 3.4 million, which would make Brazil the fourth largest automotive market in the world. Telematics has entered a new era with an increasing demand for telematics technologies in Latin America. No longer is telematics a niche for the commercial vehicle market but it is rolling out to the growing consumer industry. Telematics is redefining the automotive experience by providing powerful applications and services that offer genuine value to both the consumer and the automaker. With the imminent legislation CONTRAN 245 on the cusp of implementation in Brazil, there is an expected increase in telematics in Latin America. 2012 is a crucial year in which telematics companies need to redefine and organize their strategies in order to satisfy the new demand for next-gen services. At this years Telematics Brazil & LATAM 2012 Conference & Expo (September 12-13) we will bring together the thought-leaders of the automotive telematics space to help you future-proof your business offerings and secure long term gains in this emerging market. At the Telematics Brazil & LATAM Conference 2012 (Sept 12-13) we will bring together the thought-leaders of the automotive telematics space to help you future proof your business offerings and secure long term gains in this emerging market. This increase in usage and demand will have a long-lasting impact for the both the indigenous and the global telematics industry. This years Telematics Brazil and LATAM 2012 Conference & Expo ( September 12-13 ) will focus on the winning strategies to help your company deploy new technologies and capture new revenue streams. Key Topics will include: ` Telematics in LATAM reaches its tipping point ` Resolution 245 and what to expect in 2012 ` Safety and security still key to telematics in Brazil ` OEMS perspective and the scope for standardized platforms ` Infotainment offerings in Latin America ` Learn now telematics can benefit from cloud computing Open the brochure too see, which topics are crucial to the automotive market in Latin America. This is what one of last years attendees had to say: Ideal mix of telematics , experts, customers and vendors to network with. The conference was an excellent opportunity to understand recent and future trends impacting this space Daimler Fleet Board Dont miss out on this unique opportunity to hear from and network with OEMs, service providers, solution developers, network operators, Govt. representatives and leading consultants. Speak with those striving to build partnerships in LATAM to position your solutions above the rest. Register now and secure a front row place at Brazil and Latin Americas biggest Telematics business intelligence event for 2012. Make use of our early bird offers and booking discounts by registering today (via the booking form enclosed in this brochure or, via our secure website).

From our extensive and independent research, we have hand-picked speakers who best represent innovation and thought-leadership in the telematics space. Speakers confirmed to share their essential business intelligence include: Volvo, Google, Microsoft, MAN, Ituran, BMW, Nokia, Daimler Fleet Board and more.

TOP-LEVEL SPEAKERS INCLuDE:

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Open the full brochure now to review the agenda!

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www.telematicsupdate.com/latam/index.php
See you this September in Sao Paulo! Kind regards,

Shreya Ganapathy Global Project Director Telematics update latam@telematicsupdate.com

Christiano Blume, Volvo Group Telematics - Solution, Management, Volvo

Dr. Andr Weisz, Head of LATAM & RSA, Daimler FleetBoard

Antonio Calmon, Technical Director, Kaitech Consulting

Francisco Gioielli, Sales Manager, Google

Mrio Alssio Razera, Electrical, Ricardo Takahira, Electronic System Engineering Supervisor, New Business Manager Infotainment, Ford Motor Company Magneti Marelli

Roger Lanctot, Associate Director, Strategy Analytics

Cileneu Nunes, Board Member, Zatix

Helder de Azevedo, Director Latin America, Nokia Location and Commerce

Walmir Macedo, International Manager, NCC Certifications

Scott Sedlik, Vice President of Marketing, INRIx

Greg Geiselhart, Director of Sales, Wirelesscar

OPEN NOW FOR FULL PROGRAM


Andrea Bonfiglioli, Industry Market Development Manager, Microsoft Flvio Henrique Sakai, Director of Infotainment & Connectivity, Continental Benoit Tournier, Business Development Director, Sagemcom Kevin Moore OEM Executive Telogis Carlos Briselli, Automotive Systems Engineer, BMW

Contact the Telematics Update team at (Toll free) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585

Organized by:

Key Facts & Unique Selling Points


HIGHLIGHTS AT A GLANCE!
The telematics market in LATAM has been brewing for the past few years. With increasing levels of investment, now is the time to ensure your business has its finger on the pulse and its future strategy in place. We have conducted independent, impartial, industry-Wide research and listened to your feedback! the event Will include: exclusive insights into successful buisness models: We have secured leading service providers to reveal leading strategies to you about maximizing your ROI. leading speakers from the telematics industry: You want to hear from OEMs Weve got them. Hear from top International and Latin American OEMs (Daimler, Volvo, BMW), and those breaking into the market. Discover their expectations and requirements from solution providers. unique netWorking opportunities: No other occasion on the calendar will provide you with the platform to rub shoulders with key players in the Latin American telematics market under one roof. There will be extended coffee and lunch breaks, a networking cocktail party and pre/post show online networking access to schedule one-to-one meetings with hard to reach execs.

Group Discounts
More heads are better than one! Maximise the benefits to your business and ensure valuable lessons make it back to the office by sending a team to this event. Qualify for a group discount? Reach out to our sales team on +44 (0) 207 375 7585 and ask for a quote now!

KEy STATS

SEE WHO yOu WILL RuB SHOuLDERS WITH


LATIN AMERICAN TELEMATICS

ATTENDEES By INDuSTRy SECTOR


OEMs Application Developers Solution Developers Device Manufacturers Service Providers Hardware Manufacturers Wireless Carriers Consultants Other

28% 19% 12% 10% 10% 8% 7% 4% 2%

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We guarantee that YOuLL meet seniOr executives With reaL decisiOn making pOWer and significant industrY infLuence Our ee! t ran Gua

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top class

92% of 2011 Telematics

Brazil & LATAM attendees would recommend the conference to a colleague rate our speakers as

90% of the the delegates

said they would attend the event again

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5 REASONS TO ATTEND
Uncover winning business models to determine what is required by your organisation to work successfully with current and potential partners in this new and unfamiliar value chain Discover the main market drivers and where it is heading to position your solutions ahead of the industry curve and competition Receive post-show access to conference presentations to ensure you dont miss out on a moment to maximise every opportunity Analyse key industry issues and dispel confusion. The agenda has been developed through independent research and brings expert speakers and interactive panels from industry leaders and innovators Lay a firm foundation for successful and lucrative future partnerships through increased visibility and unparalleled and strategic networking

Interactive Delegate LIST FOR ONE-TO-ONE MEETINGS


Our exclusive Online Networking Center means you can personally and directly contact all conference attendees pre and post event

2 months of exclusive networking Sign up for your ticket today! Visit www.telematicsupdate.com/latam

For the full speaker line-up and the most up to date information on Telematics Brazil & LATAM 2012
visit www.telematicsupdate.com/latam

DAy 1

12 Sept 2012

Keynotes and Market Updates:


Telematics in LATAM reaches Tipping Point!
South American vehicle sales are forecast to reach 4.5 million units by 2014, with Brazil accounting for 60% of the total. Get an update on what is happening in the LATAM telematics market. ` What services are key to the LATAM market; see how the market is moving from basic security to navigation and infotainment services to plan your offerings ` how the government delay of the CONTRAN See resolution 245 will impact the telematics course in Brazil and other LATAM areas and how it will affect the whole value chain ` Focus on Mexico, Columbia and Argentina as the emerging Latin American economies; see which telematics technologies and additional services will dominate this market in 2012 and beyond
Clem Drisoll, Director, Driscoll Associates Clieneu Nunes, Board Member, Zatix

OEM Case Study: Fitting Brazil into a Global Role Strategy


Get brand new insights into a local, custombuilt, integrated, end-to-end platform for Brazil. Learn the importance of listening to the local customer to plan your strategy. ` Hear key takeaways from a leading TSP on how to enter the Brazilian market; understand how to efficiently customize global platforms to meet specific local market demands ` an update on the OEM perspective Get on resolution 245; see which services are fundamental when preparing your product line-up ` Discuss how OEM platforms can be standardized to suit local needs and in-demand services, such as security tracking, navigation, and real-time information
Greg Geiselhart, Director of Sales, Americas, WirelessCar

The Inter-Play between Existing Tracking Platforms and Aftermarket Solutions


Outline the importance of creating an approach which utilizes multiple platforms to develop a customer-focused strategy. ` Discuss how the embedded and aftermarket will double in Brazil if Resolution 245 is initiated this year; see how OEMs are prepping their production lines, and prepare your services to capitalize on this ` Analyse opportunities for aftermarket solutions to provide services to older vehicles, and learn how to fully capitalise on existing on-board data ` Gauge the power of the aftermarket for boosting uptake and utilise all channels to market you products, including car dealerships, retailers, and OEMs, to build your customer portfolio
Flvio Henrique Sakai, Director of Business Unit Infotainment & Connectivity, Continental Corporation Marcelo Ferro Catapani, Sales & Marketing Director, Quantatec

Business Models

The Next Phase: Resolution 245 and What to Expect


Brazil overtook Germany to become the worlds fourth biggest car market, with sales jumping nearly 10%. See how the imminent Resolution could drive telematics in this booming car market.

Safety and Security: Key to Telematics in Brazil

A vehicle is stolen every 12 minutes in Brazilian metropolitan cities. Develop the next generation of security services to suit market conditions.

` an update on CONTRAN 245 and assess Get how the value chain is preparing for this years launch, such as the establishment of Electronic Vehicle Identification numbers on OEMs to track the process of each vehicle ` Learn more about the phase-by-phase implementation of the resolution and the SIM245 offering. See how further delays will impact your business, and plan your strategy accordingly ` Determine how the market has accepted telematics services without the Resolution; explore how TSPs and Tier 1 suppliers are focusing on the automaker and the customer
Antonio Calmon, Director, Kaitech Consulting Walmir Macedo, International Manager, NCC Certifications Expert speakers include

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` Learn about the unique systems used to combat theft and fraud, and see what steps are being taken to customize technological solutions and collaborate with local players ` how insurance telematics can play See a pivotal role in this market, alongside remote vehicle diagnostics (RVD); learn about the services the insurers offer to the security market ` Look beyond just track and trace; focus on value-added services, such as driver behavior monitoring and fuel management, to increase value and boost revenue streams
Nishant Pillai, Practice Director - Cargo & Port Security, unisys Corporation Yaron Littan, CEO, Ituran Brazil

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Value-Added Services and Next Steps in Brazil


Telematics services in Latin America are evolving rapidly, migrating from track and trace towards value-added services bundles. See what stage the market is in now. ` Learn how VAS is being used to entice customers into buying services bundles that are of greater value; plan your strategy from the examples offered ` Explore how navigation services, remote diagnostics, and live data feeds can be offered with simple security services to both the commercial and consumer segments to increase product portfolios ` Assess how additional services can be offered to existing platforms and packages, depending on the customers needs and price requirements; plan your products accordingly
Kevin Moore, OEM Executive, Telogis

Become a Telematics Update VIP and stay bang up-to-date with the industry at www.telematicsupdate.com/latam

Future Technology:

Innovative Models for Connected Car Services in Accelerating Infotainment Offerings LATAM Markets in Latin America The automotive industry globally is
Explore how in-car infotainment solutions will make their foray into the South American market. Brace yourself for the imminent infotainment revolution. ` an update on how Europe and the US Get are utilizing infotainment systems, such as traffic management systems and real-time information, to entice new and existing customers ` Determine which infotainment offerings and HMI platforms are most popular among customers and match car categories to infotainment platforms to plan your product line ` Boost network coverage in 3G and 4G formats to ensure that infotainment-related applications work across existing and new platforms, such as smartphones and tablets
Andrea Bonfiglioli, Industry Market Development Manager Manufacturing & Resources, Microsoft Ricardo Takahira, New Business Manager / Program Manager - Infotainment, Magneti Marelli

DAy 2

13 Sept 2012

Keynotes and Market Updates:


Commercial Telematics Leaning towards Standardized Platforms
According to ANFAVEA , Brazilian OEMs will invest US$11.2 billion in the market. Learn from a leading OEM about their strategy across LATAM. ` Hear more on OEM-launched FMS services, such as Volvo Oncall and Dyna Fleet services; see what services and standards have worked for them to plan your strategy ` Understand the importance of open source platforms; learn how to create unique partnerships with OEMs, service providers, and local partners ` Measure uptake of the methods being adopted by OEMs to customize commercial telematics for the unique LATAM markets, such as remote diagnostics, infotainment, cargo security, etc.
Christiano Blume, Volvo Group Telematics - Solution Management, Volvo

racing to connect cars. See how internet services, such as real-time traffic information, routing, and parking, will help drivers daily needs. ` Analyse local drivers needs for connected services; see what the most popular services will be, from routing to traffic management ` Determine whether OEM-driven connected service applications, or innovation led by mobile apps will lead the industry in Latin America ` Explore the concept of internet of the automobile and the challenges of car and mobile integration. See the benefits it will bring in allowing big data transfers while optimising a driver-safe interface

Moderator: Scott Sedlik, Vice President of Marketing, INRIx Panelists: Leading Automotive OEMs to be announced

Navigating Your Way across Latin America


Enhanced navigation has the ability to provide value and build consumer confidence in telematics offerings. Understand the future of connected, embedded, and aftermarket offerings.

` Analyze what level of map granularity, such as road contours, is offered by map providers in this region and what improvements will be made to offer advanced navigation ` Learn how navigation and maps are moving from basic guidance to more interactive platforms, offering voice interaction, advertising, and points of interest. Hear how they are maintained and updated ` Discern how enhanced mapping features, such as 3D mapping and eco maps, will expose customers to next gen telematics offerings

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Exclusive Networking Event


With over 200+ industry leaders in attendance youll want a relaxed environment to meet, build relationships and do business - with those professionals important to your company. Thats why weve organized the Telematics Update networking party as a fruitful conclusion to day 1 of the conference 12th September 2012 Make sure you keep your diary free for this important networking event!

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Place LATAM Telematics on a Global Stage


The Brazilian automotive industry has 80% of market share in South America and represents 6% of the Brazilian GDP. Foreign investors see big potential in Brazil as the Latin American giant becomes increasingly prosperous. See how you can make the most of this market. ` Assess what strategies should be employed by the telematics value chain to build consumer confidence in products. What are the immediate benefits of telematics to this region? ` Learn how Europe and the USA have taken telematics to the mass market; see how they rolled out services to their customers to encourage buy in for telematics and its VAS (value-added services) ` Prepare your portfolio by understanding how the local telematics industry is revamping its services bundle to incorporate VAS such as integrated navigation and infotainment services
Roger Lanctot, Associate Director, Strategy Analytics Benoit Tournier, Business Development Director, Sagemcom TBC, Cinterion

Helder de Azevedo, General Manager and Director - Latin America, Nokia Location and Commerce Expert speakers include

Call Telematics Update on (Toll free) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global) to speak to a member of the Telematics Brazil and LATAM team

Business Models

Future Technology:
Argentina, Columbia and Chile Take Telematics Head On
In Argentina and Colombia, respectively, newcar sales last year gained 50% and 25% over unit sales. See how you can capitalise on this growing market. ` Focus on how Columbia, Argentina, and other countries are developing their telematics markets. Learn about their improved security services to help prime your solutions ` how OEMs and TSPs manage with offSee road conditions and connectivity black spots across LATAM. Discuss what connectivity works best, from GPRS, Satellite, 3G and GPS for tracking ` Explore the options beyond track and trace across LATAM borders and see how enhanced navigation services can be utilized to penetrate this market
Mithermayer Menabo, Electrical Engineering Supervisor, MAN Latin Amrica

Restructuring Commercial Vehicle Connecting LATAM through 2G Telematics (CVT) Offerings in LATAM and 3G Spectrums
Learn from Latin American OEMs on how the CVT market is developing and what value they are looking to add. ` Hear how to use in-truck data to get detailed reports to manage vehicle maintenance times and reduce wear and tear, resulting in optimized vehicle usage for end users ` Analyse the latest techniques to monitor driver behavior and train drivers to maximise truck life. See how this will decrease levels of fuel consumption and increase operators savings ` Learn about the latest data configuration technology within the LBS space, such as dead reckoning technology, which will aid the accuracy of fleet management services
Dr. Andr Weisz, Head of FleetBoard LATAM & RSA, Daimler FleetBoard Mrio Alssio Razera, Electrical Electronic System Engineering Supervisor, Ford Motor Company

Understand how Brazil and the rest of the LATAM region will need to focus on 2G, 3G and 4G spectrums simultaneously. See what the challenges will be. ` Discuss how the migration from 2G to 3G will impact the telematics value chain. See what spectrum your services will work with and if the improved connectivity will improve ROI ` Determine whether the network operators in Brazil will have to maintain 2G networks to support the Resolution 245 as the market moves towards 3G connectivity ` Analyse the risk for operators investing in 3G connectivity; discuss the challenges of mass market uptake and managing 2 spectrums
Roger Dewey, Chief Operating Officer, Device Cloud Networks, Inc

Harness the Power of Cloud Computing for Telematics

BMW Set to Increase Driver Safety with their On-call Services


See how on-call services and remote diagnostics are being leveraged by OEMs to entice customers.

` Discuss how BMW is taking safety as a key priority, offering lane change protectors, rest detectors, and other assistance services to guarantee customer safety ` Learn how its emergency call services have saved lives across LATAM. See how its customer services and telematics offerings build consumer confidence in telematics ` Hear how BMW uses integrated services to get detailed reports to monitor vehicle wear and tear and provides preventative and corrective help to consumers
Carlos Eduardo Sampaio Briselli, Automotive Systems Engineer, BMW of Brazil

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The cloud services model is used extensively for navigation applications and within infotainment services in the EU and US markets. Hear how it can be leveraged in Latin America. ` Discuss how cloud-based systems can host dynamic in-car content and understand the limitations of GPS services when delivering seamless content ` Explore the possibility of open source platforms, such as in-car Android to offer a range of free services, such as radio streaming off a standard mobile dashboard ` Discuss how connectivity blackouts can be reduced by overhauling the communications infrastructure and boosting network latency to increase automaker and customer uptake
Francisco Gioielli, Sales Manager, Google

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Dual Mode Telematics: GSM and Satellite Connecting the Region

` Learn how dual mode telematics systems with GSM and Satellite cover will connect the Latin American region. See how to plan your solutions to capitalize on available network options ` Discuss how a combination of GSM, GPRS, and Satellite connectivity can offer seamless connectivity, intelligent location services and, emergency alerts in both urban and remote areas ` through real-world examples to see Go systems offer total asset visibility. Hear how to integrate cargo and maritime tracking systems to see how you can develop end-toend solutions
Honeywell

Just Announced:
Exclusive insights from Continental Full session details can be found at

www.telematicsupdate.com/latam

Expert speakers include

Are you to the industry pulse? Join Telematics Update and share expert insight with our community

Organized by:

Telematics Brazil and LATAM 2012


12th and 13th September, So Paulo, Brazil
HOTEL DISCOuNTS!
Remember that Telematics Update has secured you a preferential room rate, at the Hotel Tivoli, Sao Paulo. Full details will be sent to you upon registration.

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TERMS & CONDITIONS Places are transferable without any charge. Cancellations before July 27th 2012 incur an administrative charge of 25%. If you cancel your registration after July 27th 2012 we will be obliged to charge the full fee. Please note you must notify Telematics Update in writing of a cancellation, or we will be

obliged to charge the full fee. The organizers reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. Visit http://www.telematicsupdate.com/latam/ for more event information

Fax this form back to +44 (0) 207 375 7576 or register online at www.telematicsupdate.com/latam

Organized by:

THE BIGGEST CONFERENCE FOR THE GROWING LATIN AMERICAN TELEMATICS MARKET ACESSE AS INFORMAES NO SITE: WWW.TELEMATICSupdATE.COM/LATAM/pT-INdEx.pHp

save $200
When you register by July 13th Discount code inside

Telematics Brazil & LATAM 2012


12th and 13th September 2012, Hotel Tivoli, So Paulo, Brazil

Telematics in LATAM Reaches Tipping Point: uncover Opportunities in this Evolving Market by Offering Tailored Solutions to Capture Customers
5 Reasons youll Benefit From Attending the Show:
Industry Reviews about our other Regional shows

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200+ TOP LEVEL ATTENDEES: This event will attract innovative and forward thinking leaders from the Latin American telematics space. If you are serious about building your business its crucial that you attend! WORLD CLASS INDuSTRy SPEAKERS: We have carefully selected the pioneers and thought-leaders from the global as well as Latin American telematics space to share their future vision and experiences exclusively with you

20+ HOuRS OF NETWORKING: Face-to-Face networking is key to forging new industry relationships. We have engineered multiple networking opportunities to help maximise your time away from the office 18+ FOCuSSED SESSIONS: Months of research have enabled us to develop a conference program that is designed to give you answers to the challenges you face in this space PLuS In between conference sessions you will be able to navigate your way round our exhibition floor to meet, network and do business with those pioneering developments for the LATAM Telematics space

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The show is a great place to get an accurate pulse on the telematics industry and to meet or keep in touch with industry leaders.

Ford Motor Company

Focussed and valuable agenda around new telematics industry concepts, partnerships and technology along with the ability to catch up with industry contacts.

QUALCOMM

The conference has an ideal mix of telematics experts, customers and vendors to network with. It is an excellent opportunity to understand recent and future trends.

Daimler FleetBoard

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FACT!
200+ Executive Delegates 30+ Expert Speakers 18+ Business Focussed Sessions 20+ Hours of Supreme Networking New Speakers, New Intelligence, New Networking... NEW SHOW!

5 EASy WAyS TO REGISTER


ONLINE: https://secure.telematicsupdate.com/latam/register.shtml CALL: +44 (0) 202 7375 7585 FAx: the form to +44 (0) 207 375 7576 POST: 7-9 Fashion Street, London, E1 6PX, UK EMAIL: sganapathy@telematicsupdate.com

Open Now to view the full conference program, expert speaker line up, exhibition opportunities and registration options
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