EXECUTIVE SUMMARY

As part of curriculum project, a market survey had been conducted on the Oxford English Dictionary, published by the Oxford University Press. The survey is based on research of existing product with over 100 responses collected in nearly equal proportion from males and females, irrespective of background caste etc. The objective of the survey was to determine potential consumers of product and establish how respondents now use the Dictionary, to determine the market position and need of product and its types. The survey was, in many respects, a necessary preliminary to all subsequent phases of the project. This report summarizes the principal results of the survey. It includes the questionnaire itself, a tabulation of the individual responses, and an analysis of current and predicted patterns of use implied by the responses. Anticipated use appears to vary according to user characteristics (including occupation, location, and native language), whether the dictionary is used for research, and on current patterns of use. The findings must remain tentative until more data on actual use are available. Various statistical ways and diagrams have been used to deliver the content of project.

DECLARATION
I PANKAJ GURNANI, class 12th S.D. Jain Modern School, hereby declare that project on market survey is completed and submitted to Mr. Hemang Sir towards the project work fulfillment of 2012-2013. This is my original work and written report is based on the interview respondent done during survey. Further I declared that this project work is submitted to only S.D. Jain Modern School not to any school and is used for study and training purpose only.

Date: - ______________

_________________ Pankaj Gurnani F-1111 Suryadarshan appt. Citylight Rd, Surat +918866616344

_________________ Mr. Hemang M. Latte Faculty- Entrepreneurship S.D. Jain Modern School, Surat, Gujarat.

________________ External Evaluative Faculty

INDEX
S.no.
i ii 1 2 3 4 5 6 7 8 9 10

TITLE
Executive summary Declaration Objectives behind market Survey Company profile: OXFORD UNIVERSITY PRESS Brief on product: Oxford English Dictionary Market Survey Theory Methods used for Conducting Survey Composition of Sample Analysis of Survey Attached proof of Survey Findings Bibliography

Pg.no.

OBJECTIVES OF MARKET SURVEY

Marketing management is an art and science both. Thus only theoretical knowledge of management principle is of no use, what required is the application of this knowledge in practical fields and analysis the result there after. The most important purpose of understanding this project is to be well acquainted with market management trends. The main basic objectives of market survey are-: 1. To provide sound basis for the formulation of marketing policies. 2. To reduce marketing costs. 3. To determine customers and to know their wants and needs. 4. To find out new markets for the product. 5. To find out the factors influencing their purchasing behavior. 6. To measure the sale trends and sales potential. 7. To know about the demand of the product. 8. To make the product popular among the consumer. 9. To determine advertising effectiveness, consumer and dealer reaction. 10. To keep the business in touch with market. 11. To get help in designing or developing a product. 12. To provide safeguard against unforeseen changes in the market. 13. To guide sales promotion effects.

Specific objective:This survey has been conducted to know the potential customers and their need of the product with respect to their use.

Oxford University Press

Parent company Founded Country of origin Headquarters location Publication types Imprints Official website

University of Oxford 1586 United Kingdom Oxford Books, Journals, Sheet music Clarendon Press www.oup.com

Oxford University Press (OUP) is the largest university press in the world. It is a department of the University of Oxford and is governed by a group of 15 academics appointed by the Vice-Chancellor known as the Delegates of the Press. They are headed by the Secretary to the Delegates, who serves as OUP's chief executive and as its major representative on other university bodies. Oxford University has used a similar system to oversee the Press since the 17th century. The university became involved in the print trade around 1480, and grew into a major printer of Bibles, prayer books, and scholarly works. Its Press took on the project which became the Oxford English Dictionary in the late 19th century, and expanded to meet the ever-rising costs of the work. As a result, the last hundred years has seen Oxford publish children's books, school text books, music, journals, the World's Classics series, and a best-selling range of English Language Teaching texts to match its academic and religious titles. Moves into international markets led to the Press opening its own offices outside the United Kingdom, beginning with New York in 1896. With the advent of computer technology and increasingly harsh trading conditions, the Press's printing house at Oxford was closed in 1989, and its former paper mill at Wolvercote was demolished in 2004. By contracting out its printing and binding operations, the modern Press publishes some 6,000 new titles around the world each year . As part of a charitable organization, OUP is committed to major financial support of its parent university, and furthers the university's aims of excellence in scholarship, research, and education through its publishing activities. OUP was first exempted from US Corporation Tax in 1972 and from UK Corporation Tax in 1978. As a department of a charity, OUP is exempt from income tax and corporate tax in most countries, but may pay sales and other commercial taxes on its products.

The Press today transfers 30% of its annual surplus to the rest of the University, with a commitment to a minimum transfer of 12 million per annum. OUP is the largest university press in the world by the number of publications, publishing more than 4,500 new books every year and employing some 4,000 people. OUP publishes many reference, professional, and academic works including the Oxford English Dictionary, the Concise Oxford English Dictionary, the Oxford World's Classics, the Oxford Dictionary of National Biography, and the Concise Dictionary of National Biography. A number of its most important titles are now available electronically in a package called "Oxford Reference Online", and are offered free to holders of a reader's card or other subscribing institutions (e.g., universities, colleges, etc.) worldwide.

The Oxford English Dictionary (OED), published by the Oxford University Press, is the self-styled premier dictionary of the English language. In 1895, the title The Oxford English Dictionary (OED) was first used unofficially on the covers of the series and in 1928 the full dictionary was republished in ten bound volumes. In 1933, it fully replaced the name in all occurrences to The Oxford English Dictionary (OED) in its reprinting as twelve volumes with a one volume supplement and more supplements came over the years until in 1989 when the second edition was published in twenty volumes. As of 24 March 2011, the editors had completed the third edition from M to Ryvita. With descriptions for approximately 600,000 words, the Oxford English Dictionary is the world's most comprehensive single-language print dictionary according to the Guinness Book of World Records. According to the publishers, it would take a single person 120 years to "key in" text to convert it to machine readable form which consists a total of 59 million words of the OED second edition, 60 years to proofread it, and 540 megabytes to store it electronically. Supplementing the entry headwords, there are 157,000 bold-type combinations and derivatives; 169,000 italicized-bold phrases and combinations; 616,500 word-forms in total, including 137,000pronunciations; 249,300 etymologies; 577,000 cross-references; and 2,412,400 usage quotations. The dictionary's latest, complete print edition (Second Edition, 1989) was printed in 20 volumes, comprising 291,500 entries in 21,730 pages. The OED's official policy is to attempt to record a word's most-known usages and variants in all varieties of English past and present, worldwide. The aim of this Dictionary is to present in alphabetical series the words that have formed the English vocabulary from the time of the earliest records [ca. AD740] down to the present day, with all the relevant facts concerning their form, sense-history, pronunciation, and etymology.

It embraces not only the standard language of literature and conversation, whether current at the moment, or obsolete, or archaic, but also the main technical vocabulary, and a large measure of dialectal usage and slang. The OED is the focus of much scholarly work about English words. Its headword variant spellings order list influences written English in English-speaking countries.

At first, the dictionary was unconnected to Oxford University but was the idea of a small group of intellectuals in London; it originally was a Philological Society project conceived in London by Richard Chenevix Trench, Herbert Coleridge, and Frederick Furnivall, who were dissatisfied with the current English dictionaries. In June 1857, they formed an "Unregistered Words Committee" to search for unlisted and undefined words lacking in current dictionaries. In November, Trench's report was not a list of unregistered words; instead, it was the study On Some Deficiencies in our English Dictionaries, which identified seven distinct shortcomings in contemporary dictionaries: Incomplete coverage of obsolete words Inconsistent coverage of families of related words Incorrect dates for earliest use of words History of obsolete senses of words often omitted Inadequate distinction among synonyms Insufficient use of good illustrative quotations Space wasted on inappropriate or redundant content.

The Philological Society, however, ultimately realized that the number of unlisted words would be far more than the number of words in the English dictionaries of the 19th century. The Society eventually shifted their idea from only words that were not already in English dictionaries to a more comprehensive project. Trench suggested that a new, truly comprehensive dictionary was needed. On 7 January 1858, the Society formally adopted the idea of a comprehensive new dictionary. Volunteer readers would be assigned particular books, copying passages illustrating word usage onto quotation slips. In 1858, the Society agreed to the project in principle, with the title A New English Dictionary on Historical Principles (NED).

MARKET SURVEY

Market survey is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market research includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. The entrepreneur must have high sensitivity towards market analysis in feasibility report Before venturing into an enterprise he should know the market characteristic Market analysis should reveal fact about consumer need and attribute, level of quality expected for consumption. Etc. The feasibility report must have convincing market survey

This survey is random sample survey with the size of 100 respondents to collect primary data on customer satisfaction survey. The data is collected through two methods: QUESTIONNAIRE FILLING PERSONAL INTERVIEW

Questionnaires come in many different forms from: factual to opinion based, from tick boxes to free text responses. Some disadvantages of questionnaires: Questionnaires, like many evaluation methods occur after the event, so participants may forget important issues. Questionnaires are standardized so it is not possible to explain any points in the questions that participants might misinterpret. Open-ended questions can generate large amounts of data that can take a long time to process and analyze. Respondents may answer superficially especially if the questionnaire takes a long time to complete. Some may not be willing to answer the questions. Some advantages of questionnaires: The responses are gathered in a standardized way, so questionnaires are more objective, certainly more so than interviews. Generally it is relatively quick to collect information using a questionnaire. Potentially information can be collected from a large portion of a group.

50% 50%

MALE SSS FEMALES

COMPOSITION OF SAMPLE: BASIS GENDER

hindi medium 16%

english medium 81%

other medium 3%

composition of sample by educational medium

composition of sample (basisoccupation/designation)

male female total 100

41 26 15 13 17

50 50 30 11 18 29

student

profesiional

other

total

Which of these do you prefer? Pocket-sized Dictionary Medium- sized Dictionary Online Dictionary

pocket sized dictionary 47%

medium sized dictionary 39% other form 14%
CONCLUSION:-

used by englis medium respondants-82.97% by hindi and other medium- 17.02% english medium-39% hindi medium and other61%

english medium 71.42% hindi and other medium 28,57%

OEDs major product which was success in India is Pocket Sized Dictionary. About 47 % of people use pocket sized dictionary, out of which majorly it is used by English Medium Based Students. This may be because of requirement of dictionary in regular basis in schools. About 39% of people use medium sized dictionary, out which non English medium comprises 61%. This is because of low English base creates need for more detailed version with more words in dictionary. Only 14% use other form such as online dictionary, electronic dictionary, mobile apps or large sized dictionary.

What type of dictionary? Advance-learners Conversion Dictionary

Thesaurus Other please specify________

Types of dictionary used

Advance-learners Thesaurus 1% 15% Conversion Other

24%

60%

CONCLUSION: Advance learners dictionary - is the most demanded dictionary i.e. 60%. These are mostly preferred by students or professionals (especially teachers) Thesaurus by OED has 24% of OEDs share and is majorly used by teachers. Demand of Conversion dictionary is also increasing, 15% according to survey.

Which language do you prefer? English to Hindi French to English Others please specify__________

English to english 72%

student 53% professional and other 47% student 87.5% professional and other 12.5%

French to English 8%

others 20%

student 10% professional and other 90%

CONCLUSION: Based in language used it was found that 72% of people use English to English version. Of this modern generation mainly comprising of students are major consumers- 53%. Another reason may be that only English to English version is available in small and cheap pocket sized segment. About 20% people use other versions. The most common used in that is English to Hindi version by previous generation mainly professionals, who has started accepting English for their career growth While French to English version is also used by about 8% people.

What do you prefer to buy:

Single Dictionary

Whole Series

single dictionary or whole set?

20%

single dictionary whole series

80%

CONCLUSION: This question emphasis on preferential difference of single dictionary and whole set. About 80% people prefer buying single dictionary rather than complete set of dictionary.

Why do you prefer Oxford Dictionary? Brand Price Quality content Other please specify_________

User-friendly

Why only OXFORD?

12% 15% 19% 54% brand price quality content user friendly

CONCLUSION: OED is preferred mainly because of updated quality content. 54% people prefer OED because of its quality content. While 12% people believe it is user friendly and 19% are satisfied with price. While the brand OXFORD was reason for preference by 15% people.

From where do you get the product from? Stationery Issue from Library Book Stores Others

Order Online

STATIONARY 37%

BOOK STORE 29%

ORDER ONLINE 16%

ISSUE FROM LIBRARY 18%

CONCLUSION: Oxford dictionary has tried to occupy the Indian market through various mean so that dictionary can be in reach to the people. The main gateway of OED to capture Indian market was through stationery. 37% people buy the product from stationery while 29% get it from book store. 18% of people get this product by issuing it from library. Due to rapid increase in technology, now 16% people can easily buy this product online.

How frequently you go through dictionary? Regularly 2-3times a month

Once a week Very Rarely

40 35 30 25 20 15 10 5 0 regular once a week 2-3 times a month very rarely

CONCLUSION: This question describes the frequency of use of the product. 36% of people use it regularly while 22% use it 2-3 times a month. But about 22 % use it very rarely.

 OEDs major product which was success in India is Pocket Sized Dictionary. About 47 % of people use pocket sized dictionary, out of which majorly it is used by English Medium Based Students. Advance learners dictionary - is the most demanded dictionary i.e. 60%. These are mostly preferred by students or professionals (especially teachers) Based in language used it was found that 72% of people use English to English version. Of this modern generation mainly comprising of students are major consumers- 53%. About 80% people prefer buying single dictionary rather than complete set of dictionary. OED is preferred mainly because of updated quality content. 54% people prefer OED because of its quality content. 36% of people use it regularly while 22% use it 2-3 times a month.