Is coffee healthy?

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Contents
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Introduction caffeine antioxidants summary rationale

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Introduction It is estimated that close to two billion cups of

coffee are drunk worldwide every day and according to the U.S. Journal of Agricultural and Food Chemistry, not only does the aroma of brewed coffee cause pleasure, it also has powerful antioxidant properties, neutralising free radicals and thus protecting the bodys cells from damage caused by stress (International coffee organization, 2011).

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caffeine It has long been considered that

consumption of coffee is bad for your health, with the focus being on the negative effects that the drug caffeine, which is contained in coffee, has on the body. It is difficult to determine any kind of guide as to the amount of caffeine contained within a single cup of coffee, as there are so many variations to be considered: coffee type, Arabica or Robusta, roast, ground or freeze dried, serving size, strength etc. but the level is not likely to have a detrimental effect on the body. In fact, it is worthy of note that the caffeine level in tea a drink which is commonly considered to be good for you is actually higher per weight than that of coffee. Caffeine is an addictive drug and can interfere with the bodys ability to sleep and so as such, should be consumed in moderation.

antioxidants As the focus has always been on the

caffeine content in coffee, many of the other naturally occurring substances in coffee, and their health benefits, have often been overlooked. Recent studies have linked some of the constituents in coffee, for example methylpyridinium, chlorogenic acid, ferulic acid, with prevention of colon cancer, liver cancer, cardiovascular disease, pancreatic cancer, Parkinsons disease, kidney stones, and even gout (Antinoro, 2009). Coffee is an excellent source of antioxidants; in fact it is the number one source for people in the USA, although this is mainly due to the amount of coffee consumed. Coffee is consumed at such a rate, according to the International Coffee Organization (2011) that over 24 million tonnes was imported into the USA during 2010.

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summary Coffee has been an integral part of our

history since as far back as the 15th Century. Many countries throughout the world associate drinking coffee with socialising and relaxation as breakfast, after meals or simply on its own with some friends in a caf. And now, more than ever are we able to relax
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and enjoy a cup of coffee knowing that we are doing good by our health as we sip on our favourite beverage.

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rationale
My main consideration when selecting a topic for this assignment was how easily the principles of design could be applied. For this reason, coffee was an obvious choice as there is a very definite theme with a strong bold colour to use. I selected an image of coffee beans to be used throughout my design as it helps to tie each page together. The contrast between the strong brown colour and the white space on each page creates a balance and helps to emphasise the images. I have also chosen to use only a few colours again to make a clear theme through the design. The layout on the pages follows symmetry but as there are no straight lines, it does not appear too uniform or risk being boring. Each heading is in the top left hand corner as hierarchy dictates, with the text immediately below and consistently in the same location from page to page. This leads the readers eye to the important information immediately on each page. I have used a clear legible font that is consistent throughout the design, with a lack of capital letters to create a more friendly design. This softens the effects of the scientific wording, encouraging the reader to read through to the end of the report. I have allowed plenty of white space as this emphasises the text and each image without cluttering the pages and confusing the reader. My idea was for a clear and simple design that would be aesthetically pleasing and would stand out, drawing in the attention of the reader.

reference list
Antinoro, L. (2009). Coffee comes of age, with a new look at Java's many health perks. Environmental Nutrition, 32, 3. p.1(2). Retrieved from http://0find.galegroup.com.library.ecu.edu.au/gtx/start.do?prodId=AONE&userGroupName=cowan Coffee and health. (n.d). Retrieved from http://www.ico.org Cyr, Lisa L. (2002). Brochure design that works: Secrets for successful brochure design. Gloucester, MA: Rockport Publishers Finke, Gail, D. (2000). Creative edge: Brochures. Cincinnati, Ohio: North Light Books International Coffee Organization. (n.d). Retrieved from http://www.ico.org Figure 1. (n.d). Retrieved August 29, 2011, from http://portal.acs.org/portal/acs/corg/content Figure 2. (n.d). Retrieved August 29, 2011, from http://www.shupes.net/Coffee-Bean-Types.html Figure 3. (n.d). Retrieved August 29, 2011, from http://s5.thisnext.com/media/largest_dimension/0C801AE8.jpg Figure 4. (n.d). Retrieved August 29, 2011, from http://www.fuzzimo.com/free-hi-res-coffee-beans-texture-seamless/ Figure 5. (n.d). Retrieved August 31, 2011, from http://abluehouseblog.wordpress.com/2011/04/01/cest-la-french-vie/ Figure 6. (n.d). Retrieved August 31, 2011, from http://capecoffeetrail.wordpress.com/tag/coffee-beans/