Mobile Payments Readiness Index

mobilereadiness.mastercard.com/malaysia

MALAYSIA
Mobile Commerce Clusters Consumer Readiness

Environment

34.3

Financial Services

Infrastructure

Regulation

Country Score

Index Average

SUMMARY
WHAT YOU NEED TO KNOW

Malaysia achieved a score of 34.3 on the MasterCard Mobile Payments Readiness Index. The country scores well on Regulation and Infrastructure and has a few bank-telco partnerships

in place to drive mobile payments adoption. Overall Consumer Readiness is weak and will be a barrier to adoption if not addressed.

Partnerships are beginning to emerge between telcos and banks in Malaysia Malaysian consumers lag their global counterparts in mobile payment readiness 13% of Malaysian consumers are familiar with m-commerce and 7% are already using it

COUNTRY OVERVIEW

Market Forces
MOBILE PHONE PENETRATION

Malaysias high score in Mobile Commerce Clusters reflects some key partnerships currently in place; for example, Nokia classic phones can be used at NFC-enabled merchant locations, including parking and transit.

The regulatory framework is favorable for mobile payments because regulations are not burdensome for business, the legal environment is efficient, and communication and technology laws are well established. The infrastructure is conducive to mobile payments: Mobile phone subscriptions per
Malaysia Index Average

65%

Household consumption expenditure in Malaysia Index Average: $11,015

capita among 15-to-64 year olds are 65

percent versus the Index average of 57 percent, and cellular network coverage

across Malaysia is high. However, Malaysias household consumption per

capita lags the Index average considerably (10 percent versus 27 percent).

Consumer Sentiment
Consumer Readiness for mobile payments in Malaysia is not as high as in other countries, according to the MasterCard Mobile Payments Readiness Index. Malaysian consumers most familiar with and willing to use mobile payments skew towards high-income males between In fact, seven percent of consumers report currently using their mobile devices for m-commerce and six the ages of 18 and 34. Consumers show some willingness to use their mobile devices for P2P payments and m-commerce. percent are making P2P payments. In order for mobile payments to take off in Malaysia, consumers will need to show greater usage of the form factor. In the meantime, marketing efforts should focus initially on high-income males, as this group appears to be the early adopters.

GLOBAL PERSPECTIVE ON CONSUMER SENTIMENT IN MALAYSIA

100%

75%

50%

25%

16% 9%

11% 6%

20% 9%

19% 13%

17% 8%

21% 13% 8% 6% 5% 3% 9% 7%

0%

P2P

POS m-comm FAMILIAR

Country Score

P2P

POS m-comm WILLING

Index Average

P2P

POS

m-comm

USING
Leading Country Score

To view this data in more detail, visit mobilereadiness.mastercard.com/malaysia

MASTERCARD CONCLUSION

MALAYSIA
Malaysia is in the process of building a solid foundation for mobile payments to flourish. Consumer adoption, however, will be a key factor in making this a reality. Malaysia should continue to foster collaboration among the necessary partners in the region and start educating the consumer base on the benefits of mobile payments in the near term.

34.3
IN
DE

X AVG 33

.2

View Data Sources at mobilereadiness.mastercard.com/about

Mobile Payments Readiness Index

mobilereadiness.mastercard.com/malaysia