Hong Kong Cyberport Management Company Limited

香港數碼港管理有限公司

Doc Ref: [Link].041

Cyberport Creative Micro Fund (CCMF)

「數碼港創意微型基金」

You are required:

您需要：

1. To observe the following requirements when filling in the application:

於填寫申請時，遵守以下要求：

1.1 Use English to complete the application unless otherwise specified;

除非另有規定，請使用英語填寫申請;

1.2 Present all monetary figures in Hong Kong Dollar;

將所有貨幣以港元填寫;

1.3 Use Traditional Chinese characters for Chinese information;

用繁體中文填寫中文信息;

1.4 Put “NA” where the information sought is not applicable or not available;
當所需信息是不適用或無法使用時，填上“NA”;

2. To read the CCMF Guides and Notes for the Applicants ([Link].015) before filling in this Application Form.
遞交申請表格前，請先詳閱數碼港創意微型基金之申請指南及注意事項。

3. The form must be signed by the applicant. If the applicant is a company, the form must be signed by the director or owner of
the applicant organisation. Otherwise it will not be processed.
申請表格必須由申請人簽署。如果申請人是一家公司，表格必須由申請機構的董事或擁有人簽署。否則，將不獲處理。

4. To submit 1 online application first and 1 signed hardcopy of CCMF application form to the following address:
請先提交 1 份網上申請，並提交 1 份已簽名打印文本之申請 至以下辦事處：

Cyberport Creative Micro Fund

Hong Kong Cyberport Management Company Limited – Entrepreneurship Centre
Unit 518, Level 5, Cyberport 3 (Core F), 100 Cyberport Road

「數碼港創意微型基金」
香港數碼港管理有限公司-企業發展中心,香港數碼港道 100 號,數碼港 3 座 F 區,5 樓 518 室

5. For enquiries, please call (852) 3166 3900 or email to ecentre@[Link].

如有任何查詢，請致電 (852) 3166 3900 或電郵至 ecentre@[Link].

Remarks: This application form has been translated into Chinese for reference only. In case of discrepancy, the English version
shall prevail.
備註: 此申請表的中文翻譯僅供參考。如有差異，以英文版本為準。

Hong Kong Cyberport Management Company Limited

香港數碼港管理有限公司

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 Hong Kong Cyberport Management Company Limited
香港數碼港管理有限公司

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APPLICATION FORM 申請表

1. TYPES OF CCMF 數碼港創意微型基金申請類別

1.1 Please choose one of the types of CCMF below 請選擇以下其中一個 CCMF 類別 :

1.1.1 Hong Kong Programme 香港計劃

a) Professional Stream 專業計劃
b) Hong Kong Young Entrepreneur Programme 香港青年創業計劃

1.1.2 Cross-Border Programme(s) Supported by CCMF 數碼港創意微型基金支持之跨港計劃

a) Shenzhen - Hong Kong ICT Young Entrepreneur Programme 深港 ICT 青年創業計劃
b) Guangdong - Hong Kong ICT Young Entrepreneur Programme 粵港 ICT 青年創業計劃

1.2 Please choose one of the types of CCMF application below 請選擇以下其中一個申請 CCMF 方式 :
1.2.1 Individual Application 個人名義申請
1.2.2 Company Application 公司名義申請

2. YOUR PROFILE AND ELIGIBILITY 申請人簡介及資格

2.1 Hong Kong Programme 香港計劃

Yes No
2.1.1 Professional Stream 專業計劃 是 否
Individual Applicant 個人名義申請者
a) Are you at or above 18 years old?
您的年齡是否 18 歲或以上?
b) Do you have a Hong Kong Permanent Identity Card?
您是否擁有香港永久居民身份證?
Company Applicant 公司名義申請者
c) Do you presently have a company registered as a legal entity and incorporated in Hong Kong?
V
您是否於香港擁有以法人身份註冊的公司?
d) If not, do you agree to set up a company registered as a legal entity and incorporated in Hong Kong
upon admission to the Cyberport Creative Micro fund? V
如否,您是否同意於被數碼港創意微型基金錄取之時於香港註冊成立公司?
Individual & Company Applicant 個人及公司名義申請者
e) Is your idea rooted in ICT-related areas?
V
您的創意概念與 ICT 範疇是否相關?
f) Have your proposed project or your other similar ICT project(s) applied for or received any grant or
funding from any publicly and/or privately funded organizations/ programmes in the past 18
months? If “Yes”, please list out in details in Section 4.8 below. V
您現正提交申請 CCMF 的項目或與之相似的項目有否在過去的 18 個月內申請或收到任何公營及/或私人機構/計劃的資金或資助？如回答“是”，請
在下文第 4.8 節詳細列出。
g) Is your proposed project or your other similar ICT projects applying for, or does your project or your
other similar ICT project(s) anticipates to receiving or to becoming entitled to receive any grant or
funding from any publicly and/or privately-funded organizations or programmes in the coming 18
V
months? If “Yes”, please list out in details in Section 4.8 below.
您現正提交申請 CCMF 的項目或與之相似的項目有否申請，或在未來 18 個月將會申請，或預期接受，任何公營及/或私人機構/計劃的資金或資助？
如回答“是”，請在下文第 4.8 節詳細列出。

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h) Have your project or your other similar ICT project(s) applied for the Cyberport Incubation
Programme? If “Yes”, please list out in details in Section 4.8 below. V
您現正提交申請 CCMF 的項目或與之相似的項目有否申請數碼港培育計劃？如回答“是”，請在下文第 4.8 節詳細列出。
i) If you have answered “yes” to Question 2.1.1 (h) above, are you applying for the CCMF using the
same or similar project under incubation? If similar or different, please clarify with details in Section
4.10 below to enable our Vetting Team to distinguish this application from any others. V
如您於問題 2.1.1 (h) 回答“是”，您是以相同或相似的培育項目在申請 CCMF 嗎？如果相似或不同，請澄清，並在下文第 4.10 節詳細列出，使
我們的評審小組能區別這申請及任何其他申請。
j) Please state whether this application is a re-submission of a previously-submitted application to the
programme(s) of Cyberport, and / or other publicly-administered funding schemes. If yes, please set
out the project reference of the previous application in Section 4.10 and highlight the main
V
differences of this application vis-à-vis the previous one.
此申請是否過去曾提交到數碼港及 / 或其他公營機構的資助計劃？ 若是，請在下文第 4.10 節列明先前申請的項目並指出此申請與過去的申請的主要分
別。
Yes No
2.1.2 Hong Kong Young Entrepreneur Programme 香港青年創業計劃 是 否
Individual Applicant 個人名義申請者
a) Do you have a Hong Kong Permanent Identity Card?
您是否擁有香港永久居民身份證?
Company Applicant 公司名義申請者
b) Do you presently have a company registered as a legal entity and incorporated in Hong Kong?
您是否於香港擁有以法人身份註冊的公司?
c) If not, do you agree to set up a company registered as a legal entity and incorporated in Hong Kong
upon admission to the Cyberport Creative Micro fund?
如否,您是否同意於被數碼港創意微型基金錄取之時於香港註冊成立公司?
Individual & Company Applicant 個人及公司名義申請者
d) Are you and all of your project management team members listed in Section 4.1 below (if any)
between the age of 18 and 30 (inclusive) upon the application deadline?
您及您於下文第 4.1 節列出的所有項目管理團隊隊員(如有)是否在計劃報名截止日期前年齡介於 18 歲至 30 歲(包括 18 及 30 歲)?
e) Are you and all of your project management team members listed in Section 4.1 below (if any)
currently enrolled in or have graduated within 3 years from a registered post-secondary education
institution in Hong Kong?
您及您於下文第 4.1 節列出的所有項目管理團隊隊員(如有)現在是否就讀於香港註冊的大專院校或畢業於上述院校不超過三年?
f) Is your idea rooted in ICT-related areas?
您的創意概念與 ICT 範疇是否相關?
g) Have your proposed project or your other similar ICT project(s) applied for or received any grant or
funding from any publicly and/or privately funded organizations/ programmes in the past 18
months? If “Yes”, please list out in details in Section 4.8 below.
您現正提交申請 CCMF 的項目或與之相似的項目有否在過去的 18 個月內申請或收到任何公營及/或私人機構/計劃的資金或資助？如回答“是”，請
在下文第 4.8 節詳細列出。
h) Is your proposed project or your other similar ICT projects applying for, or does your project or your
other similar ICT project(s) anticipates to receiving or to becoming entitled to receive any grant or
funding from any publicly and/or privately-funded organizations or programmes in the coming 18
months? If “Yes”, please list out in details in Section 4.8 below.
您現正提交申請 CCMF 的項目或與之相似的項目有否申請，或在未來 18 個月將會申請，或預期接受，任何公營及/或私人機構/計劃的資金或資助？
如回答“是”，請在下文第 4.8 節詳細列出。
i) Have your project or your other similar ICT project(s) applied for the Cyberport Incubation
Programme? If “Yes”, please list out in details in Section 4.8 below.
您現正提交申請 CCMF 的項目或與之相似的項目有否申請數碼港培育計劃？如回答“是”，請在下文第 4.8 節詳細列出。

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j) If you have answered “yes” to Question 2.1.2 (i) above, are you applying for the CCMF using the
same or similar project under incubation? If similar or different, please clarify with details in Section
4.10 below to enable our Vetting Team to distinguish this application from any others.
如您於問題 2.1.2 (i) 回答“是”，您是以相同或相似的培育項目在申請 CCMF 嗎？如果相似或不同，請澄清，並在下文第 4.10 節詳細列出，使
我們的評審小組能區別這申請及任何其他申請。
k) Please state whether this application is a re-submission of a previously-submitted application to the
programme(s) of Cyberport, and / or other publicly-administered funding schemes. If yes, please set
out the project reference of the previous application in Section 4.10 and highlight the main
differences of this application vis-à-vis the previous one.
此申請是否過去曾提交到數碼港及 / 或其他公營機構的資助計劃？ 若是，請在下文第 4.10 節列明先前申請的項目並指出此申請與過去的申請的主要分
別。
2.2 Cross-Border Programme(s) Supported by CCMF 數碼港創意微型基金支持之跨港計劃
2.2.1 Shenzhen - Hong Kong / Guangdong - Hong Kong Yes No
ICT Young Entrepreneur Programme 深港/粵港 ICT 青年創業計劃 是 否
Individual Applicant 個人名義申請者
a) Does the Hong Kong Team Leader listed in Section 4.1 below have a Hong Kong Permanent Identity
Card?
下文第 4.1 節列出的香港項目管理團隊隊長是否擁有香港永久居民身份證?
Company Applicant 公司名義申請者
b) Do you presently have a company registered as a legal entity and incorporated in Hong Kong?
您是否於香港擁有以法人身份註冊的公司?
c) If not, do you agree to set up a company registered as a legal entity and incorporated in Hong Kong
upon admission to the Cyberport Creative Micro fund?
如否,您是否同意於被數碼港創意微型基金錄取之時於香港註冊成立公司?
Individual & Company Applicant 個人及公司名義申請者
d) Are you and all of your project management team members listed in Section 4.1 below between the
age of 18 and 30 (inclusive) upon the application deadline?
您及您於下文第 4.1 節列出的所有項目管理團隊隊員是否在計劃報名截止日期前年齡介於 18 歲至 30 歲(包括 18 及 30 歲)?
e) Does your project management team listed in Section 4.1 below consist of 50% of Hong Kong
permanent resident(s)?
下文第 4.1 節列出的項目管理團隊是否由 50%或以上的香港永久居性居民組成?
f) Are all the Hong Kong project management team members listed in Section 4.1 below currently
enrolled in or have graduated within 3 years from a registered post-secondary education institution
in Hong Kong?
下文第 4.1 節列出的所有香港項目管理團隊隊員現在是否就讀於香港註冊的大專院校或畢業於上述院校不超過三年?
g) Are all the Shenzhen/Guangdong project management team members listed in Section 4.1 below
currently enrolled in or have graduated within 3 years from a registered post-secondary education
institution in Shenzhen/Guangdong respectively?
下文第 4.1 節列出的所有深圳/廣東項目管理團隊隊員現在是否分別就讀於深圳/廣東註冊的大專院校或畢業於上述院校不超過三年?
h) Is your idea rooted in ICT-related areas?
您的創意概念與 ICT 範疇是否相關?
i) Have your proposed project or your other similar ICT project(s) applied for or received any grant or
funding from any publicly and/or privately funded organizations/ programmes in the past 18
months? If “Yes”, please list out in details in Section 4.8 below.
您現正提交申請 CCMF 的項目或與之相似的項目有否在過去的 18 個月內申請或收到任何公營及/或私人機構/計劃的資金或資助？如回答“是”，請
在下文第 4.8 節詳細列出。
j) Is your proposed project or your other similar ICT projects applying for, or does your project or your
other similar ICT project(s) anticipates to receiving or to becoming entitled to receive any grant or
funding from any publicly and/or privately-funded organizations or programmes in the coming 18
months? If “Yes”, please list out in details in Section 4.8 below.
您現正提交申請 CCMF 的項目或與之相似的項目有否申請，或在未來 18 個月將會申請，或預期接受，任何公營及/或私人機構/計劃的資金或資助？
如回答“是”，請在下文第 4.8 節詳細列出。

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k) Have your project or your other similar ICT project(s) applied for the Cyberport Incubation
Programme? If “Yes”, please list out in details in Section 4.8 below.
您現正提交申請 CCMF 的項目或與之相似的項目有否申請數碼港培育計劃？如回答“是”，請在下文第 4.8 節詳細列出。
l) If you have answered “yes” to Question 2.2.1 (k) above, are you applying for the CCMF using the
same or similar project under incubation? If similar or different, please clarify with details in Section
4.10 below to enable our Vetting Team to distinguish this application from any others.
如您於問題 2.2.1 (k) 回答“是”，您是以相同或相似的培育項目在申請 CCMF 嗎？如果相似或不同，請澄清，並在下文第 4.10 節詳細列出，使
我們的評審小組能區別這申請及任何其他申請。
m) Please state whether this application is a re-submission of a previously-submitted application to the
programme(s) of Cyberport, and / or other publicly-administered funding schemes. If yes, please set
out the project reference of the previous application in Section 4.10 and highlight the main
differences of this application vis-à-vis the previous one.
此申請是否過去曾提交到數碼港及 / 或其他公營機構的資助計劃？ 若是，請在下文第 4.10 節列明先前申請的項目並指出此申請與過去的申請的主要分
別。

3. PROJECT INFORMATION 計劃資料

3.1 Project Name:計 (Eng) (Chi)
劃名稱 : (英文) Cook1Cook Mobile Application (中文)煮一煮手機應用程式
3.2 Abstract 摘要:
(A summary of your project’s vision, mission and positioning )
(項目的長遠視野，使命和定位的摘要 )

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English (Within 300 words)

英文 (不超過 300 字)

As people are getting more health conscious, people are becoming more popular return to the kitchen.
The purpose of Cook1Cook is to provide an innovative and large community for food-lovers.

Vision

We aim to provide the fun recipes community all over Hong Kong. Users could review other people’s ways of
cooking as reference and hence inspired to develop their own way of cooking. We will earn our customers’
trust, and following, by offering only the highest quality information, products and services. It is not only the
stage for cookery lovers to perform their culinary art, but also for beginner to learn the cooking. As a local
start-up company, we hope to create Hong Kong's largest recipe sharing community, heritage food culture!

Mission

Offers best place to share and find recipes. Aims to share recipes, exchange, share cooking tips! Provide a
daily selection of recipes to solve the user what kind of dishes to cook every day troubles.

Keys to Success

We provide a excellent recipe discovery tool. In addition to the recipe search and categories, includes a digital
recipe box for saving your favorite recipes. The app easily allows users to save recipes found across the web
into their own cookbook for later perusal.

User-friendly
Users can search by chef or ingredient, view seasonal collections, import recipes, create custom shopping
lists, and access useful extras like unit converters and cooking timers. Users can create custom shopping lists,
participate in user forums or comment on individual recipes and even upload their own favorite meals for others to
enjoy.

Tons of recipes
More than 10,000 recipes searchable by keyword, course, ingredient, or collection. Which include photos and videos so
you can cook with the pros, with new recipes added every month.

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Chinese (Within 500 words)

中文 (不超過 500 字)

食品安全問題頻頻被曝光，令更多香港人著重食品的安全性和營養價值，市民選擇回歸廚房、購買安全的食材，查閱食譜烹製之法。同時互聯網和流動網絡的普及，網
購新鮮食品的崛起，從購買食材到烹飪變得更加簡單。

願景
會員可透過我們的平台尋找自己喜愛的食譜，更可把自己創作的食譜分享到平台上，與志同道合的朋友一起鑽研料理心得。為喜愛烹飪的人提供了一個展現自己廚藝的
舞台。作為初創公司，我們希望創造香港最大食譜分享社群，把香港美食文化發揚光大以及回饋香港社會。

使命
《》

致勝關鍵

社交化
每位主廚(發表食譜的用戶)會有專屬網頁 ，分類了個人曾上傳過的各式食譜記錄、收藏食譜以及收到的留言，大幅提高了用戶的成就感。網友看見喜歡的食譜也可以
照著做，然後再把試作之後的照片或心得上傳與原作者，提高了互動和交流。

重視用戶體驗
我們提供一個功能強大的食譜搜索引擎。簡單的介面，讓您節省時間，找到的食譜，減少煮食的壓力。

高品質的內容
食譜來源方面，食譜平台全由用戶製作內容和進行分享。為食譜進行分類，推薦高品質內容給會員。

3.3 Business Area 業務範圍

(Please choose one closest to your nature)
(請選擇一個最接近的)
Animation-Comics Edu / Infotainment FinTech
動畫漫畫 教育/ 信息娛樂系統 金融科技

Games Mobile Application(s) Music-Audio

遊戲 手機應用 音樂-音頻

Public Sector Information (PSI) Tools & Technology Wearable Computing

公共資料解決方案 工具和技術 穿戴式電腦

Others (Please specify):

其他(請註明): __________________________

3.4 Anticipated Commencement and Completion Date 預計計劃開始及完成日期 :

Commencement Date: Completion Date:
開始日期 : 完成日期 :
1-12-2014 01-04-2015
(day-month-year) (day-month-year)
(日-月-年) (日-月-年)

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4. APPLICATION INFORMATION 申請資料

4.1 Project Management Team 項目管理團隊 (Vetting Weighting 審批比重：30%) :
The ability of the project management team reflected from its prior track record, execution ability, good probability of launch
to market, individual qualifications, and team job allocation. (項目管理團隊的能力，包括工作閱歷 /、執行能力、推出市場的可能性、個人資歷及 團隊分工
)
Our Professional Team

Director of Marketing: Chris

Joined the advertising agent “Guru Online” in 2010 as social media specialist.
Joined the Runup game distribution Ltd. in 2011-2013 as marketing department, handle over 50+ Facebook
fans pages. Curated over 100+ digital marketing campaign and more than 1millin budget Facebook and
Google display banner Ads. Rich experience working at different brands and media
Led strategic brand building and advertising of multinational brand.
Familiarize with all kinds of web2.0 / 3.0 online marketing tools and social networking tool, e.g. Facebook,
Sina Blog& Forum. Extremely familiar with the various online Medias. Grateful to implement social media
strategies and online promotion campaigns. The Director of Marketing is responsible for the marketing of the
project. Marketing includes product development, creating and distributing newsletters, link building and any
other marketing needs that arise.

Director of Finance and Operations Tony

Joined the Runup game distribution Ltd. in 2007-2013 as operation department. Handle over 50+ Facebook
fans pages. Over 7 years of operation website and forum and social media platform experience.
Maintain more than 5 million fans base of the Facebook fanspage. The award of Taiwan < bnext> voted 2012
Best fanspage campaign. Business / Products and Services 50 won the first runner-up.
Personal / Interest Groups 50 won the first 12. The Director of Operations and Finance includes ensuring that
inquiries are answered, content is maintained on the websites and the overall operations of the business
continue in an organized and proficient manner. Also, it is responsible for maintaining all financial records,
ensuring that the company complies with all tax laws and provides financial reports to management. Also,
responsible for the day-to-day operations of the business.

Director of Information Technology; Ray

Joined the Runup game distribution Ltd. in 2008-2013 as IT [Link] 6 years in Online and
Technology [Link] multiple sites and campaign. Director of Information Technology (IT) is
responsible for developing and maintaining all IT systems including; website, desktop/laptop computers,
mobile applications and search engine optimization (SEO).

Administrative Responsibilities (Figure 1)

Administrative Task Administrator
Accounting and Inventory. Director of Finance
Payroll and Taxes Director of Finance
Product Development Director of Marketing
Advertising Director of Marketing
Web Page Design Director of Marketing
Web Page Development and Updates Director of Information Technology (IT)
Web Server Director of Information Technology (IT)
Content Updating on Web Site Director of Operations
Day to Day Administrative Functions Director of Operations

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4.2 Business Model & Time to Market 商業模式 及投入市場時間 (Vetting Weighting 審批比重：30%) :
Effective communication and the qualities of vision, direction, short and long term objectives, market need for product,
target market and marketing strategy, and realistic assessment of the Project viability. In addition, a product launch within
three months from grant disbursement will be encouraged. (有效的計劃說明與以下各方面的質量：視野、發展方向、短期及長期目標、市場需要、目標市場與
市場策略及項目的實際可能性。此基金鼓勵能在開始發放資金後三個月內能完成產品的項目。)

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Background (Appendix 1)
Cook1Cook, opened in 2014 April, We are one of the leading recipe websites in HK, provide the powerful
recipe search engine and large community for cookery lovers
Short-term:
Increase the number of unique visitors, member and recipe by 10%-15% in half years.
Enhance the mobile application download rate and become the top 20 app as food & drink category within
half year.
Long-term:
Increase brand awareness from 20% to 25% within 3 years.
Become the top 50 traffic website in Hong Kong within 3 years.
Market Analysis Summary
According to Census and Statistics Department，among the four basic necessities of life, the share of
household expenditure on eating was the second largest, accounting for some 27% of the total household
expenditure. (Appendix 2)
Market Segmentation (Figure 2)

Demographics  Women of age 20 and 40

Lifestyle  Seeking to have a better healthy food

According to Census and Statistics Department，the population estimate for Hong Kong Women of age 20-40
was about 1.2 million. We focus this users for the target market. (Appendix 3)
Market trends
Health and wellness offerings are increasingly adapted to meet the expectation of consumers on processed
food and beverages. As people are getting more health conscious, organic food is becoming more popular
nowadays.
Market Growth
The use of online search recipe and shopping has become increasingly popular for grocery shopping in Hong
Kong. Many working housewives would place their orders via internet to buy food, including fresh fruits and
vegetables.
Market Needs
Solve the user what dishes to cook every day troubles, as well as love cooking, love life of Hong Kong to
provide a stage to show their cooking, but also provides inspiration for learning in the classroom is no novice.
Make cooking into a pleasant thing
SWOT Analysis (Figure 3)

SWOT Analysis :Strength SWOT Analysis :Weakness

Number of recipes is overwhelming Less diversification in business
Social media skill excellence Budget and cost less flexibility

SWOT Analysis :Opportunities SWOT Analysis :Threats

Alliance with Facebook/Google+ Relatively low entrance barrier
Globalization/Overseas market Possible entrants

Marketing Strategy(Figures 4):

Product(Figures 5): Website and mobile application features as socialization, user-friendly, high quality
content. Promotion(Figures 6): FB app campaign,FB Ads, recipe campaign, banner display, SEO and SEM,
Word of Month
Rev.1 and
(Effective eDM
Date: that bring
6th August 2014)users looking for those products directly to our site and mobilePage 10 of 24
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4.3 Creativity and Innovation of the Proposed Project, Product and Service 所建議項目、產品及服務的創意及創新元素(Vetting Weighting 審批
比重：30%) :
Factors such as the use of innovative technologies, creative solutions, disruptive technology capability, emerging, or
breakthrough problem-solving technologies. (如創新技術應用、創意原素、以新興或突破性技術解決問題等方面的要素 )

Cook1Cook will be offering a steadily increasing mix of three lines of products:

1: Brand zone and recipe activity area
Provide a new platform to produce marketing area / appliance manufacturers in Hong Kong!
In addition to the new products can quickly query information. The company will also assist features recipes
organized activities. Can provide a better show for the food industry brands, significantly increasing the
willingness of consumers to purchase more efficient marketing and promotion.

2 Online stores cooperative with Hong Kong organic farm

The use of online shopping has become increasingly popular for grocery shopping in HongKong. Many
working housewives would place their orders via internet to buy food, including fresh fruits and vegetables.
Online grocery shopping is getting popular in shoppers prefer buying packaged/processed foods and snack
rather than fresh food items online. Development of online shopping ingredients, convenient require
housewives and working people, just go to our platform that can buy the necessary ingredients to the recipe
and cook according to the recipe steps to make young people feel that cooking is a simple thing.

3 Mobile app (Android & App)

For members to search, browse and publish recipes.
Although Hong Kong has several recipes app, but seeing is not high usage and downloads, see the main user
experience is not very good and fewer recipes. The mobile application also features a list of additional
shopping list for the profile of the ingredients according to the recipe on the purchase after purchase can hook
uppercut number. In order to know what to buy those ingredients.

4.4 Social Responsibility 社會責任 (Vetting Weighting 審批比重：10%) :

Preference will be given to projects that incorporate social responsibility objectives as a project focus (including contribution
to open source, creative commons and other “progressive” technologies with a social focus), demonstration of ethical
decision making, or contribution towards solving problems that originate from the social environment. (優先考慮將社會責任目標納入項
目重點的項目(包括開放原碼、共享創意或其他以社會焦點為題的「漸進式」科技作出貢獻)、行使合乎道德的決定或幫助解決社會環境所衍生的問題 )
1.
Based on the analysis of the data network gourmet, multi-angle analysis of the Hong Kong Food Market. In
addition to the inventory of the Hong Kong Food industry data, the report on the food network development
status, user characteristics, the analysis of the users to share data.
2.
Open "recipe content" of the original code:
To build a better society, when the site will be considered mature open source part of the recipe for institutions
to contribute to the social use. We believe it will build a better community cookbook models.

4.5 Competition Analysis 競爭分析 (If applicable 如適用) :

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Generic Strategies Analysis (Figure 7)

Cook1Cook are differentiated from that of the competitors. It is using differentiation strategy.

Porter’s Five Forces Analysis: (Figure 8)

Supplier power: Switching cost high and many IT service providers
Buyer power: Switching cost is low ,No comparable competitor & Oligopoly
Threat of new entrants：Capital investment is low, Simple business model
Threat of substitutes: Books, Magazines &TV
Segment Rivalry: Number of membership and recipes is overwhelming.

Strategic Group Map: (Figure 9)

We look at two areas critical for online marketing success –search effectiveness, social media impact.
A Strategic Group Map of competitors in the online recipe website in Hong Kong is shown below.

DayDayCook offering step-by-step instructions and videos on how to cook different cuisines.
Dimcook is a recipe and cooking blogging platform.
Yahoo! Recipe provide recipe and food articles.
From the competitor analysis, Cook1Cook has the competitive advantage of social media impact.

Structural stability of the social network

Do not need to invest a lot of advertising and marketing resources, will be able to use Facebook and other
social networking sites come into contact with a large number of users, for example, to run through the
Facebook fan group, and target traffic to other websites. No! Lines less than six months on the website,
Facebook fan page already has more than 60 million fans, becoming Hong Kong's largest community recipe
exchange platform! Attract a Hong Kong-known food blog to share recipes, but also through the blog network
connections, then the site information propaganda out, finding and linking new users.

4.6 6-Month Project Milestone 六個月項目里程碑 :

(The Milestone proposed will form as a basis for continuous project review and evaluation if the Grant is awarded )
(如獲資助，所提交的項目里程碑將會作為日後跟進及評估用途 )

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Milestone Details
里程碑 項目詳情
Month-1 Service to be developed: Brand zone and recipe activity area
第一個月
-Design Work: Website concept/ flow development; character design;
graphics design and web effect development
Business Collaboration: Partnership with manufacturers/ service providers
-Technical Testing: Completion of core engine development, beta version for
testing and debugging

Month-2 Product Launch ：Brand zone and recipe activity area

第二個月
Month-3 Service to be developed: Online shop with Hong Kong organic farm
第三個月
-Design Work : Website concept/ flow development; character design;
graphics design and web effect development
Business Collaboration: Partnership with manufacturers/ service providers
-Technical Testing: Completion of core engine development, beta version for
testing and debugging

Month-4 Product Launch ：Online shop with Hong Kong organic farm
第四個月
Month-5 Service to be developed: Mobile app (Android & App)
第五個月
-Design Work : Website concept/ flow development; character design;
graphics design and web effect development
Business Collaboration: Partnership with manufacturers/ service providers
-Technical Testing: Completion of core engine development, beta version for
testing and debugging

Month-6 Product Launch ：App launch at Apple store and Android market
第六個月

4.7 Cost Projections 開支預算 :

(Cost of development and on-going operations )
(發展及營運預算 )

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Budgeted Profit & Loss

3rd
Period 1st month 2nd month 4th month 5th month 6th month
month
(1) Sales
Revenue HK$7,200 HK$12,416 HK$12,638 HK$13,668 HK$13,904 HK$14,147

(2) Cost of
Good Sold HK$0 HK$0 HK$0 HK$0 HK$0 HK$0

(3) Gross Profit [(1) -

(2)] HK$7,200 HK$12,416 HK$12,638 HK$13,668 HK$13,904 HK$14,147

(4) R&D HK$14,000 HK$14,000 HK$14,000 HK$14,000 HK$14,000 HK$14,000

(IT staff) (IT staff) (IT staff) (IT staff) (IT staff) (IT staff)
(5) Other Expenses
HK$720 HK$1,242 HK$1,264 HK$1,367 HK$1,390 HK$1,415

(6) Total Expenses

[(4) + (5)] HK$14,720 HK$15,242 HK$15,264 HK$15,367 HK$15,390 HK$15,415

(7) Profit / Loss =

[(3) - (6)] -HK$7,520 -HK$2,826 -HK$2,626 -HK$1,699 -HK$1,486 -HK$1,268

Projected Cash Flow Status

3rd 4th
Period 1st month 2nd month 5th month 6th month
month month
Cash Flow
Status: HK$142,02
HK$100,000 HK$102,480 HK$99,654 HK$140,329 HK$138,843
(1) Opening Cash 8
balance
Cash In from:
(a) Paid-up capital,
investor money, HK$0 HK$0 HK$0 HK$0 HK$0 HK$0
director / shareholder
loan, etc.
(b) Sales revenue HK$7,200 HK$12,416 HK$12,638 HK$13,668 HK$13,904 HK$14,147
(c) Government / NGO HK$10,000 HK$45,000 HK$55,000(CCM
HK$0 HK$0 HK$0
funding (CCMF) (CCMF) F)
Total Cash In HK$57,638,
HK$17,200 HK$12,416 HK$13,668 HK$13,904 HK$69,147
i.e. (a)+(b)+(c) 00
(3) Cash Out HK$14,720 HK$15,242 HK$15,264 HK$15,367 HK$15,390 HK$15,415
Net Balance HK$140,32
HK$102,480 HK$99,654 HK$142,028 HK$138,843 HK$192,575
i.e. (1) + (2) – (3) 9
4.8 Funding Status 資助狀況 :
(List out in detail (i) all grants and funding received/to be received from other publicly and/or privately funded organizations/
programmes which the applicant (or companies established by he/she/it) has applied for, will receive or will be entitled to
receive in the coming 18 months, or have received in the past 18 months; (ii) the nature of expenditure covered/to be
covered by such funding sources; and (iii) the amount and the maximum amount received/to be received under such funding
sources )
(詳細列出(i)申請人(或由其成立的公司)在未來 18 個月內或在過去的 18 個月內，所有已獲得或將獲得或有權獲得的所有任何公營及/或私人機構/計劃資助和資金;(ii)這些資助來源所覆
蓋/將覆蓋的支出性質;及(iii)由這些資助來源獲得/將獲得的金額及最高可獲金額 )

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Date Name of Application Funding Status Nature of Amount Maximum

日期 Programme Status 資助狀況 expenditure received/to be amount to be
計劃名稱 申請狀況 covered received received
支出性質 獲得/將獲得的金額 最高可獲金額

4.9 Exit Strategy (If applicable) :

退出策略 (如適用)

The web and mobile application business is growing faster than ever before. Cook1Cook can identify user and
brand needs. The financial projections indicate that Cook1Cook will have generated enough cash in the futher
years to permit the exit of the outside investors if so desired. We choice to continue with the company's
profitable operations until Cook1Cook is presented with a viable offer for acquisition or the opportunity of an
IPO are contemplated. The increase in profits generated by sales revenue will provide funds to repay the
investment.

4.10 Additional Information (If applicable) :

其他資料 (如適用)

Figure 1 Administrative Responsibilities

Administrative Task Administrator
Accounting and Inventory. Director of Finance
Payroll and Taxes Director of Finance
Product Development Director of Marketing
Advertising Director of Marketing
Web Page Design Director of Marketing
Web Page Development and Updates Director of Information Technology (IT)

Web Server Director of Information Technology (IT)

Content Updating on Web Site Director of Operations

Day to Day Administrative Functions Director of Operations

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Figure 2: Market Segmentation:

Figure3: SWOT Analysis

Figures 4: Marketing Strategies

Cook1Cook use this tool to assist in defining the marketing strategy.

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Figures 5: Product Strategy

Cook1Cook can use the product strategies specify market needs that may be served by different product
offerings.

Figure 6 Activity Schedule

2014 December SEO , SEM , banner display , eDM , FB Ads

2015 January Recipe campaign, banner display

(promotion Brand zone and recipe activity area)

2015 February SEO , SEM , banner display , eDM , FB Ads

2015 March Word of Month and eDM

(promotion online shop with Hong Kong organic farm)

2015 April SEO , SEM , banner display , eDM , FB Ads

2015 May FB app campaign, FB Ads

(promotion mobile app)

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Figures 7 Generic Strategies Analysis

Figures 8:Porter’s Five Forces Analysis:

Figures 9: A Strategic Group Map

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Appendix

1. Cook1Cook 2014 Oct website data

2. Market research: 27% of the total household expenditure

[Link]
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3. Market research: the population estimate for Hong Kong Women of age 20-40
[Link]

5. CONTACT DETAILS 聯絡資料

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Contact Person 1 (Principal Applicant / HK Team Leader)

聯絡人 1 (主要申請人 /香港隊長 )
Last Name (Eng): CHAN
姓 (英文):
First Name (Eng): KWAN CHOI
名 (英文):
Last Name (Chi): 陳
姓 (中文):
First Name (Chi) 坤財
名(中文):
Salutation: (Dr. / Mr. / Ms. / Miss)
稱謂: (博士 / 先生 / 女士 / 小姐)
Identity Card No.: Z940440(7)
身分證號碼:
Student Identity Card No.:
學生編號:
(If applicable 如適用)
Name of Education Institution (Eng):
大專學院名稱(英文):
(If applicable 如適用)
Programme Enrolled(Eng):
登記學科(英文):
(If applicable 如適用)
Date of graduation (Month-Year):
畢業日期 (月-年):
(If applicable 如適用)
Organisation Name (Eng): SOLOMO SOLUTION LTD.
申請機構名稱(英文):
(If applicable 如適用)
Position: DIRECT OF MARKETING
職位:
(If applicable 如適用)
Contact No: 61521347
聯絡電話:
Fax:
傳真:
Email:
電郵: CHRIS@[Link]
MAILING ADDRESS: RM 703, 7/F, KOWLOON BLDG 555, NATHAN RD, KL, HONG KONG.
郵寄地址:

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Contact Person 2 (Applicant / SZ/GD Team Leader)

聯絡人 2 (申請人 / 深圳/廣東隊長)
Last Name (Eng):
姓 (英文):
First Name (Eng):
名 (英文):
Last Name (Chi):
姓 (中文):
First Name (Chi)
名(中文):
Salutation: (Dr. / Mr. / Ms. / Miss)
稱謂: (博士 / 先生 / 女士 / 小姐)
Identity Card No.:
身分證號碼:
Student Identity Card No.:
學生編號:
(If applicable 如適用)
Name of Education Institution (Eng):
大專學院名稱 (英文):
(If applicable 如適用)
Programme Enrolled (Eng):
登記學科 (英文):
(If applicable 如適用)
Date of graduation (Month-Year):
畢業日期 (月-年):
(If applicable 如適用)
Organisation Name (Eng):
申請機構名稱(英文):
(If applicable 如適用)
Position (Eng):
職位(英文):
(If applicable 如適用)
Contact No:
聯絡電話:
Fax:
傳真:
Email:
電郵:
Mailing Address:
郵寄地址:

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6. DECLARATION 聲明

By checking this box, we acknowledge to the below declaration 透過勾選此格，申請人同意以下之聲明:

6.1 We have observed and agreed with all terms and conditions set out in the CCMF Guides and Notes for the Applicants
([Link].015) governing the application of the Cyberport Creative Micro Fund Scheme;
申請人已遵守並同意申請數碼港創意微型基金之 “申請指南及注意事項” 內所有條款及條件;

6.2 All information provided in this application as well as the accompanying information reflects the status of affairs as at the
date of submission. I shall inform the Administration of the Cyberport Creative Micro Fund immediately if there are any
subsequent changes to the above information;
所有申請表格及附上之文件內容均以所提及的日期為跟進準則。如有任何資料更改，本人必會即時通知數碼港;

6.3 The ideas of the proposed project are original without any constituted or potential act of infringement of the intellectual
property rights of other individuals and/or organisations;
所遞交的計劃為原創計劃，不會因擅用他人或機構已申請之專利而違反知識產權條例;

6.4 We understand the information provided in this application will be disclosed to Cyberport staff for screening purpose. No
Confidential Agreement of any kind will be signed with Cyberport or the relevant staff on any occasion; and
申請人明白此申請表中之資料將透露予數碼港職員，以作初步審閱之用途。數碼港或其有關職員均不需與申請人簽署任何形式之保密協定;

6.5 We give our consent to Cyberport staff to carry out necessary due diligence/reference check for the purpose of assessing
this application.
申請人同意數碼港之有關職員可查閱已收取的資料以作申請手續之用途。

Name of Principal Applicant Organisation

with Organisation Stamp:
Solomo Solution Ltd.
主要申請機構之名稱及蓋印:
Signature of Principal Applicant:
主要申請人(簽名): Chris
Name of Principal Applicant:
主要申請人(姓名): Chan Kwan Choi, Chris
On behalf of the Principal Applicant
Organisation, the Principal Applicant’s
Position Title : Marketing of Director
主要申請人於主要申請機構之 職位:
Date (day-month-year):
日期 (日-月-年): 16-10-2014

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7. PERSONAL INFORMATION COLLECTION STATEMENT 個人資料收集聲明

Please visit our website [Link] for the Personal Information Collection Statement of Hong Kong
Cyberport Management Company Limited.
有關香港數碼港管理有限公司之《個人資料收集聲明》，請瀏覽 [Link]

I have read the Personal Information Collection Statement of Hong Kong Cyberport Management Company Limited ("HKCMCL")
香港數碼港管理有限公司, including the information about the use of my personal data in direct marketing, and I understand its contents.
By ticking the box below, I signify my consent for HKCMCL to use my personal data (primarily my name and contact details) in
direct marketing services, products, facilities, activities and other subjects to me (primarily services, products, facilities, activities,
events and subjects offered in relation to HKCMCL or Cyberport or partners of Cyberport or shops or merchants in Cyberport or
offered or hosted at Cyberport) as more particularly set out in the Personal Information Collection Statement.

I agree to receive direct marketing information. 本人同意接收直接促銷資料。

Signed by 簽署
Signed by 簽署

_______________Chris_____________
_____________________________
_
Name of individual 本人姓名:
Name of individual 本人姓名:Chan Kwan Choi
Date 日期:
Date 日期:16-10-2014

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