Professional Documents
Culture Documents
Scope of Chilli of Pakis tan in global markets ................................................................ 2 His tory ...................................................................................................................................................... 2 Intr oduc tion .......................................................................................................................................... 2 Potentia l e xpor t ma rkets or impor ter c ountr ies of c hilli in the wor ld ............. 4 The ma jor chilli pr oduc ing Nations or Compe titors of Chilli .............................. 4 Marke t Inf lue nc ing Fac tors ......................................................................................................... 6 The ma jor area s where c hilli is cultiva ted in Pakis ta n ............................................. 6 Current produc tion of chilli in pa kis ta n ............................................................................. 7 Potentia l e xpor t ma rkets f or chilli of Pakistan .............................................................. 7 Brands of chilli of Pakis tan ........................................................................................................ 8 Current e xpor ts of chilli of Pakis ta n .................................................................................... 8 Proble ms of Expor t of Chilli f or Pa kis tan ......................................................................... 9 Sugges tions a nd re comme nda tions ....................................................................................... 10
Introduction
Chilli is a fruit of the plants Capsicum annuum and Capsicum frutecens that come from the genus Capsicum, belonging to the family of Solanaceae, which also include tomato and potato. These fruits are small in size and are known for their sharp acidic flavor and color.
Red Chilli, a major crop of Pakistan, is not only an important ingredient in food but is also used for essence production. It isused in foods for pungency and red colour. Chillies are an excellent source of vitamins A, B, C, E and P. Chillies are one of the largest traded market. Chillies are a warm -climate crop, most Chilli cultivars grow well in areas where the average temperature is 30C for at least four to f ive months of the year Vitamin P in green chillies is considered to be important as it protects from secondary irradiation injury. These contain more vitamin C (340 mg per 100 gram) than the usual recommended doses; more at green stage than the ripened. P rocessed forms of chillies retain most of their vitamin C content, except for dried ones. Medicinal value: Chillies are valued for their soothing effects on the digestive system, relief from symptoms of cold, sore throats and fever, circulation especially for cold hands and feet and as a hangover remedy. Chillies can act as a heart stimulant, which regulates blood flow and strengthens the arteries, possibly reducing heart attacks. Medicinally, capsaicin is being used to alleviate pain. It is the most recommended topical medication for arthritis. The pungency in chillies is due to an alkaloid capsaicin, which has high medicinal value. Capsaicin causes prostate cancer cells to kill themselves. Currently, capsaicin is used topically in proprietary creams to treat pain and neuropathies, whereas formerly chilli impregnated plasters and poultices were used. Chilli peppers, especially hotter varieties such as Cayenne and Habanero, can also be used externally as a remedy for painful joints, for frostbite and appli ed directly to stop bleeding. They stimulate blood flow to the affected area, thus reducing inflammation and discomfort. It is also used in homeopathy. A non -conventional use of chilli is in the self-defence sprays which are gaining popularity in the US. These sprays consist of capsicum oleoresin at ultra high emission
rate which temporarily immobilizes the attacker. Besides all these, it is the compound that is the active ingredient of some of the organic insect and animal deterrents and the active compon ent in the human deterrent 'Mace.
United Arab Emirates European Union Sri Lanka Malaysia Japan Korea
India (Asia) China (Asia) Indonesia (Asia) Korea (Asia) Pakistan (Asia) Turkey (Asia) Sri Lanka (Asia)
Nigeria (Africa) 9 . Ghana (Africa) 1 0 . Tunisia (Africa) 1 1 . Egypt (Africa) 1 2 . Mexico (North America) 1 3 . United States of America (North America) 1 4 . Yugoslavia (Europe) 1 5 . Spain (Europe) 1 6 . Romania (Europe) 1 7 . Bulgaria (Europe) 1 8 . Italy (Europe) 1 9 . Hungary (Europe) 2 0 . Argentina (South America) 2 1 . Peru (South America) 2 2 . Brazil (South America)
8.
India is the largest producer of chilies in the world contributing 25 percent of the total world production, of which only 4 percent is exported because of high domestic consumption. Besides India, other major producers and exporters are China, Pakistan, Morocco, Mexico and Turkey. Major importers of chilies from Pakistan are Gulf States, the US, Canada, Sri Lanka, the UK, Singapore and Germany. It is exported in different forms that are: fresh chilies, stalk less chilies, chili powder and oleoresin, as another form. Export of red dried chilies from Pakistan has declined from Rs1.127 billion (during 2003 -2004) to Rs846 million after European Union food authorities have detected the presence of aflatoxin (Pakistan Horticulture Development and Export Board (PHDEB). Its production fulfills 88 percent of the countrys requirement. Chili not only meets domestic consumption but also helps in earning foreign exchange. The potential for increasing exports of whole, powder and crushed chilies in consumer packs is very high, provided we m eet the stringent quality requirements of importing countries by preventing contamination from external sources during harvesting, post -harvest handling, processing and storage. China, India, Spain and Peru are the largest producers and exporters of chilies with the export market share of 27%, 16%, 11% and 9%
respectively in the world. The value of total import for this product in the world is estimated to be US$ 602,343,000.
%Change In productio n
chilli
63.6
171.7
21.8
37.2
-78.3
The European Union countries and Japan banned the import of chilly form Pakistan due to aflatoxin problems. Having about 80 per cent of aflatoxin in its chilly, Pakistan is unable to compete in International chilly market despite producing an unparalleled species of th e commodity. In Pa1kistan, the Aflatoxin level in chilli crop varies from 02 PPB to 100 PPB. With this level of Aflatoxin; we cannot compete in the international market. A lot of work is required to improve the quality of chilli crop.
Among the European Un ion countries, UK is by far the most important importer of Chillies, reflecting its colonial heritage and large ethnic community with the Netherlands the second largest importer. The world demand is expected to go up, consequently there expected to be a great scope for export of Chillies. Demand is growing for value added products using Chillies such as Chilli paste curry powders and other sauces for the convenience food industry.
2004 US $ Mil
2005 US $Mil
2006 US $ Mil
2007 US $ Mil
2008 US $ Mil
3.8
8.1
4.7
4.96
Export of re d dr ied chillies from Pakis tan has dec lined fr om Rs1.127 billion (dur ing 2003 -2004) to Rs 846 million af ter European Union food author ities ha ve de tec te d the presence of aflatoxin ( Pakis ta n Hor tic ulture De ve lopment and Expor t Board (PHDEB) .
The potentia l for increasing e xpor ts of whole , powder and crus he d c hillie s in consumer packs is ver y high, provide d we me et the s tr ingent qua lity require ments of impor ting countr ies by preve nting contamina tion from e xterna l sources dur ing harves ting, pos t harves t ha ndling, process ing a nd s tora ge. This ca n be achieved o nly through an inte gra ted a pproa c h with the c ollec tive effor ts of far mer s , proc essors a nd tra ders
overcome on the problem. The old storage system cause fungu s in the chilies, as chilies stored in open air for many days while the fungus takes three days to infect the crop. 6. The lack of subsidy to the farmers to purchase all inputs and the availability of high quality seed of high yielding varieties. 7. The lack Off -season production technology to external sources during harvesting, post -harvest handling, processing and storage, to extend production season of the crop for about two to three months is evolved. It will also help farmers have early crop, wh ich will benefit them by giving more returns 8. The government should make research institutions for
1. The government should consider about Aflatoxin and chemical residues are two major constraints in the export of chilies to Europe, Japan and the US as buyers expect a high degree of hygiene and sanitation in processing and preparing chilies for export. 2. There is need to produce chilli which will have more adaption than the exotic (Imported) ones. 3. F1 hybrid production should be used which causes both fresh and powdered chilies can be increased manifold. 4. The modern equipment and techniques should be used
for growing and post harvest handling , storage procedure(i.e.; Mycotoxins ,Drying & Processing, Heavy metals, Pesticide, Residues Allergens, Undeclared colours, whether from the environment or added, Processing aids) of spices to ensure that the parameters that cannot be reconditioned. This could help the authorities concerned to overcome on the problem. The old storage system cause fungus in the chilies, as chilies stored in open air for many days while the fungus takes three days to infect the crop. 5. There should be provided subsidy to the farmers to purchase all inputs and the availability of high quality seed of high yielding varieties. 6. The Off-season production technology should be used to external sources during harvesting, post -harvest handling, processing and storage, to extend production season of the crop for about two to three months is evolved. It will also help farmers have early crop, which will benefit them by giving more returns 7. The government should make research for new varies of chilli having more vetamins. 8. The government should develop a better way for water uses because this product is gro wn in better way.