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  • "Namkeen Industry": Presented By: Shruti Achin Vasudev

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    This document discusses the namkeen industry in India. It notes that the namkeen market is categorized into organized and unorganized segments, and is likely to double in size within the next 10 years. It profiles the major players in the organized namkeen market - Haldiram's, Bikano, and Lehar - and discusses their product offerings, estimated market shares, target customer profiles, and risks. The conclusion recommends that Haldiram's leverage its strong brand awareness and market position by pursuing corporate tie-ups and opening mini-outlets in office complexes to further expand.

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    This document discusses the namkeen industry in India. It notes that the namkeen market is categorized into organized and unorganized segments, and is likely to double in size within the next 10 years. It profiles the major players in the organized namkeen market - Haldiram's, Bikano, and Lehar - and discusses their product offerings, estimated market shares, target customer profiles, and risks. The conclusion recommends that Haldiram's leverage its strong brand awareness and market position by pursuing corporate tie-ups and opening mini-outlets in office complexes to further expand.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    19 views12 pages

    "Namkeen Industry": Presented By: Shruti Achin Vasudev

    Uploaded by

    pol_bora
    This document discusses the namkeen industry in India. It notes that the namkeen market is categorized into organized and unorganized segments, and is likely to double in size within the next 10 years. It profiles the major players in the organized namkeen market - Haldiram's, Bikano, and Lehar - and discusses their product offerings, estimated market shares, target customer profiles, and risks. The conclusion recommends that Haldiram's leverage its strong brand awareness and market position by pursuing corporate tie-ups and opening mini-outlets in office complexes to further expand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 12

    OF

    "NAMKEEN INDUSTRY"

    Presented By:
    Shruti
    Achin Vasudev
    INTRODUCTION

    • India – second largest food producer in the world.


    • Namkeen industry is most likely to double itself in
    the coming 10 years.
    • Namkeen market cateogorised in 2 segments:
    • Organised
    • Unorganised
    PLAYERS

    • Haldiram : 1937, sweet and namkeen shop,


    Bikaner, Rajasthan.
    • First company, India to brand Namkeen.
    • Bikano : International brand.
    • An 100 year old company.
    • Lehar : 1996 with small packs and traditional
    flavors, re-launched in 2006.
    PRODUCTS
    BIKANO:
    HALDIRAMS:
    Aloo bhujia
    Aloo lachha
    Shahi mixture
    Dal moth
    Corn flakes mixture
    Tasty
    Bhujia
    Khatta meetha
    Kashmiri mixture
    Navratan mix
    Khatta meetha

    LEHAR:
    Shahi mix
    Chatpata mix
    Nut cracker
    Aloo bhujia
    Navratan mix
    MARKET SIZE

    40%
    Branded Namkeens
    60% Unbranded Namkeens
    MARKET SHARE

    Lehar
    28% Haldirams
    41%

    Bikano
    31%
    CUSTOMER PROFILE
    • Mainly the middle class and upper class
    • Lower class mostly depends on the local producers such as
    ‘Halwais’
    • Full market coverage
    • Namkeen product needs three things:
    • Taste
    • Variation
    • Quality
    • Urbanites consume namkeen 10 times more than that rural
    consumer
    RISKS AND UNCERTAINITIES
    CONCLUSION AND
    RECOMMENDATION
    • Haldirams - The most strongest co. in terms of market size,
    share, sales etc followed by Bikano and Lehar.
    • Brand awareness for Haldiram is very high
    • They could venture into corporate tie-ups at its various outlets.
    • Set up mini outlets inside the multinational office complexes.
    • Should need to increase positioning stratagies in “Namkeen”
    industry.
    THANK YOU!

    QUESTIONS
    IF ANY ?

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