Presented By:

Rabby Ullah Pooja Dhar Joyshree Borah, Fu Jiaqi Poulomi Biswas. Centre For Management Studies, Dibrugarh University

Plastic World Industry Pvt. Ltd

A.Introduction
The name of our project is plastic world industries Pvt. Ltd. which produces plastic containers called Q-containers.We have choosen plastic as our basic material because plastic is easy to shape, nonrusting light weight & economical in nature Plastic has derived demand in recent times.It is indispensible for every aspect of contemporary life. But unfortunately North-East has not capitalised on plastic. What is required is an active and concerted effort to bring it on track and to benefit from the wonder material called Plastic.

B.The Business
I. Objectives 1.To provide products that makes life simpler and more enjoyable for families. 2.To provide smart, simple kitchen wares that enables customers to save time, money and effort while leading active and healthy lives II. Form of Owership Partnership firm. III. Name of Promoters Joyshree,Pooja,Poulomi,Rabby,Fu. IV. Headquarter Chowkidinghee Chariali, Dibrugarh.

C.Funding Requirments
1.Debt Equity Ratio 40:60 (2:3). debt source: Term loans from banks and other financial institution. equity source: partners own money and personal loan from LIC.

D. The Product
Q-containers are smart products designed to meet the needs of everyone especially adults and housewives.It is made up of polycarbonate & thus are beautiful and elegant. The air-tight & liquid-tight seal of the Qcontainers mantains its freshness for long period.The base is made up of strong, thick material that does not go out of shape or becomes detend when the container is full. Our product ranges from Rs.49-599

1. Products

2. Advantages over substitutes

1.Q-containers are ideal solutions for reducing plastic waste, because they dont need to be recycled, they are made to last life time. 2. It stores fresh products in fridge smart containers,its innovative venting system helps keep fruits and vegetables fresher for long by allowing them to breath. 3.We provide life time quality assurance. 3. Trade Mark- Our trade mark is 3ps

Plastic Portal (a doorway to a new world of plastic) Profit

E.The Plan
1. Marketing Plan 1.Direct selling sales force,perform home demonstration to

group of people and sell to end customer. 2.Sponsoring various cookery shows, events etc. 3.Distributing leaflets and pamplets. 4.Advertising on newspapers,magazines,electronic media.
2. Marketing Demography

Target customers are middle class and upper middle class families(mostly housewives) between the age groups of 25-50yrs.

3.SWOT AnalysisStrength:
.1.Growing presence of plastic

Weakness:
1.Lack of brand power. 2.Absence of skilled labour. 3. Lack of global market.

operations. 2.Subsidies provided by NEIIPP are admissible. 3.Local products attracts loyalty of customers and vendors.

Opportunities:
1.Easy availability of raw

Threats:
1. MNCs produce technological advance products which can pose serious threat on the local industry.

material because of BCPL

2.Participation in the North East international plasto fair.

F.Financial Plan
1.

1.Break-even Analysis With fixed costs of about Rs1,00,000 per month in the first year, and variable unit costs at roughly Rs.80,and selling price Rs.120 per units,we have to produce 2500units per month. BEP=FC/(SP-VP) =100000/120-80=2500units

Revenue Costs Fixed cost Break even point

G.Operational Plan
1. Plant Location Banipur, Dibrugarh. The reasons:

1.Good transportation facilities because of its nearness to highway and Dibrugarh railway station 2.Nearness to power source. 3. Easy availability of raw materials. 4.Change of layout is possible.
2. Plant Layout Building: 30,000 square feet, 25,000 of manufacturing space; 5,000

square feet of office space. Land: 4 acres of fully fenced industrial plot.

3. Materials Backward Linkage: Plastic park, Tinsukia(via railway) Forward Linkage: Through E-commerce,direct selling sales force, wholesellers, retailers,etc.

4. Starting Raw Materials available

1. Ethylene Glycol (EG) 2. Purified Terephthalic acid (PTA)

5. Available UtilitiesElectric Power- Demand: 300KW; Energy: 1,50,000 KwH/month (average)

H. Ogranisational Plan 1. Manpower planning

Total -40 5-managerial. 3-clerical,2-technical; 14-skilled; mold makers. 8- skilled:maintenance mechanics. 8 unskilled: machine helpers; material handlers 2. Working hours:- 3 shift; 5 days per week.

I. Critical Risk
1. The Company may not be able to attract top management. 2. The Company may not be able to sell all of its production capability. 3. Technology employed may be unreliable or unproven. 4. There may not be a market for the Company's products.

Conclusion