A report by: Rabby,Pooja,Joyshree,Fu,Poulomi.

Headquarter:Chowkidinghee Chariali

Indian Centre for Plastics in the Environment.

Background to the study

Plastic has derived demand.It is indispensible for every aspect of contemporary life. North-East has not capitalised on plastic.The industry faces some key impediments that have restrained its growth. What is required is an active and concerted effort by all stakeholders of the industry to bring it on track and to benefit from the wonder matrial called Plastic

The Business
Objectives 1.To provide products that makes life simpler and more enjoyable for families. 2.To provide smart, simple kitchen wares that enables customers to save time, money and effort while leading active and healthy lives Form of Owership Joint Venture. Name of Promoters Joyshree,Pooja,Poulomi,Rabby,Fu. Qualification Management Graduates. Headquarter Chowkidinghee Chariali, Dibrugarh.

Funding Requirments
Debt Equity Ratio 60:40 debt source: Term loans from banks and other financial institution. equity source: partners own money and personal loan from LIC.

The product range

Products

Advantages over substitutes 1.Q-containers are ideal solutions for reducing plastic waste, because they dont need to be recycled, they are made to last life time. 2. It stores fresh products in fridge smart containers.its innovative venting system helps keep fruits and vegetables fresher for long by allowing them to breathe 3.It provide life time quality assurance.

The Plan
Marketing Plan
1.Direct selling sales force,perform home demonstration to group of people and sell to end customer. 2.Sponsoring various cookery shows, events etc. 3.Distributing leaflets and pamplets. 4.Advertising on newspapers,magazines,electronic media.

Marketing Demography
We target customers of middle class and upper middle class families(mostly housewives) between the age groups of 25-50yrs.

Marketing BudgetRs 5,00,000

Direct sales force: Rs.340,000 Sponsership: Rs60,000 Leaflets and Pamplets:Rs.30,000 E-media:70,000

SWOT Analysis
Strength:
.

Weakness:
1.Lack of brand power. 2.Absence of skilled labour. 3. Lack of global market.

1.Growing presence of plastic

operations. 2.Subsidies provided by NEIIPP are admissible. 3.Local products attracts loyalty of customers and vendors.

Opportunities:
1.Easy availability of raw material from BCPL

Treats:
1. MNCs produce technological

advance products which can pose serious threat on the local industry.

Operational Plan
Plant Location Banipur, Dibrugarh. Plant Layout Hours of Operation: 3 shift; 5 days per week Estimated Labor: 40 total 2-managerial/engineering 3-clerical,5-technical; 8-skilled; mold makers and maintenance mechanics 14-semiskilled: injection molding machine operators 8 unskilled: machine helpers; material handlers Utilities: Electric Power- Demand: 300KW; Energy: 1,50,000 KwH/month (average) Building: 30,000 square feet, 25,000 of manufacturing space; 5,000 square feet of office space. Land: 4 level acres in a fully improved industrial park with rail.

Materials
Backward Linkage: Plastic park, Tinsukia(via railway) Forward Linkage: Through E-commerce,direct selling sales force,wholesellers,retailers,etc.

Inventory
Inventory of raw materials:10,000sq.feet Inventory of finished product:8000sq.feet

Organisational Plan
Organisational Chart:--Joyshree Borah
(Chief Manager)

Rabby

Poulomi
Manager)

Pooja
Manager) 9emplyees

Fu
Manager) 10employees

(H.R.Manager) (Operational-

(Financial- (Marketing-

12employees

9employees

Details about Board of Directors

Manpower planning40 total

2-managerial/engineering 3-clerical,5-technical; 8-skilled; mold makers and maintenance mechanics 14-semiskilled: injection molding machine operators 8 unskilled: machine helpers; material handlers Working hours: 3 shift; 5 days per week.

Financial Plan
Sales Forecast
The sales forecast is based on the assumption that we will sell all of the highest value extruded products that we can produce. Because of the unique extensive experience and reputation of our Management in the Company's chosen industry segment, we are able to identify all of the potential customers for each of the products we will produce in our facility. To market the products, the Company will use a number of sales agents/brokers, pamplets & leaflets,e-media,sponsorship,pressmedia

Break-even Analysis
With fixed costs of about Rs1,84,000 per month in the first year, and variable unit costs at roughly 52% of prices, we need to produce and sell 70,596 units per month to break even. We will far exceed the break-even point in our first full month of sales.

Monthly units break even 70596 Monthly revenue break even 373890 Assumptions: Average per unit rate 0.52 Average per unit variable cost 0.27 ------------------------------------------------------------------------Estimated monthly fixed cost 184000

Critical Risk
1. The Company may not be able to attract top management. 2. The Company may not be able to sell all of its production capability. 3. Technology employed may be unreliable or unproven. 4. There may not be a market for the Company's products. 5. The Company may not be able to sell all of its production capability

Exit Strategy
Management is indifferent as to the question of looking to sell the Company after 4-5 years or retaining ownership and the resulting annual cash flow. They will look to the investors for their direction and will generally support their wishes.