Shital Vakhariya

Dr. Rajesh Iyer

Research Student

Supervisor

Introduction Rationale Aims and Objectives Research Methodology

Universe The Problem The Scope of the Study Limitation Hypothesis Sample Data Collection Analysis and Interpretation

Conclusion Chapter Outline Plan of Research References and Bibliography

The two-wheeler manufacturers are especially encouraged by the enthusiasm of the young riders who look for trendy products all the time. Some of the motorbike manufacturers are also targeting young ladies and making bikes available that are comfortable and cater specially to their needs. The launch of the Mopeds has revolutionized the entire concept of transportation for the women's. Mopeds are light weight, easy to drive and cost effective. In a way- Mopeds are tailor made keeping the needs of young girls and office going women's in mind. The best part about a bike is that it provides quick and easy transportation, and can be parked anywhere around. So a study had been conducted on Factors Influencing Choice of Two Wheelers amongst Women Consume in Nagpur City with a sample of 1000 consumers by selecting two wheeler mopeds i.e. TVS-Scooty, Hero- Pleasure, Honda-Activa, Suzuki- Access and data had been collected through structured questionnaire.

To study the factors influencing choice of two wheelers amongst different segment in women consumer market Household Working women Female Youngsters

To study the factors influencing the growth of Two wheeler segment To suggest various factors to improve sales. To find out how the customer are motivated and encourage purchasing two-wheeler.

Hypothesis The customers are majorly influenced by the advertisement, brand and mileage. Data Collection Primary Data Structured Questionnaire Method. Interview Method

Secondary Data The Secondary data can be obtained from published sources such as: Journal Reports government publication publication of professionals Internet and Research organization and so on.

The classification of the data will be done according to the attributes of the sample. Other statistical tools that will be used are tabulations, charts, factor analysis, etc.

Chapter 1 Chapter 2 Chapter 3 Chapter 4

Introduction and Review of Literature Profile of Two wheeler Market Nagpur CityA Brief Profile Two wheeler Market in Nagpur cityA Detail about

different players
Chapter 5 Chapter 6 Women Consumer profile and Psychology Data Collection and Tabulation

Chapter 7
Chapter 8

Analysis and Interpretation

Conclusions and Suggestions

Review of Literature Secondary Data Primary Data Study Nagpur two wheeler Market

(3-6 months)

(3-6 months)
(6-12 months) (6-12 months) (12-18 months)

Study of women consumers and Unit visits

Correction Thesis Writing

(18-21 months) (21-24 months)