The world of LEGO(PLAY WELL)

LEGO(PLAY WELL) which is awarded by Product of the century by fortune is market leader of plastic building bricks. LEGO PIECE OF ALL VARIETIES COMPRISE A UNIVERSAL SYSTEM. AS FAR AS LEGOS OPERATION IS CONCERNED LEGO HAS 120 DESIGNERS WHO DESIGNS LEGO BRICKS ACROSS GLOBE AND REGIONAL DESIGN OFFICES BASED IN U.K,JAPAN,GERMANY,AND SPAIN. AVERAGE NEW PRODUCT DEVELOPMENT PERIOD IS 12 MONTHS IN 3 STAGES, 1ST. DESIGNERSINTERVIEW CHILDREN & IDENTIFY MARKET TRENDS. 2ND : AS PER FIRST PHASE RESULT THEY DESIGN & DEVELOP NEW PRODUCT. 3RD : PRODUCTION.
LEGO produces 15 billion elements every year,3000 different types of elements including small tires to affix lego vehicles(reportedly it produced 306 million tires every year & credited for worlds larhest tire manufacturer.

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Building bricks come in 8 basic colours and 3 basic sizes. Colours of bricks. Red Blue White Yellow Green Black Light grey Dark grey Transparent And dual tone brickcs.

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LEGOS bricks come in three categories. (1)eight stud bricks (2)four stud bricks. (3)six stud bricks. (Also sloping bricks & circular bricks is available) Lego comes with elements like trees,flowers,doors,windows,wheels,cogs etc to make creations more realistic.

Core product: Plastic building bricks Legoland:-1968.A theme park which had miniature towns built enterilely from lego bricks.sold 2005. Children clothe _1993- :-legowear.. Clothes have been produced and marketed by a Danish company called Kabooki under license from Lego Group. The clothes are for boys and girls from 012 years .

Board games. Lego Games launched in 20092010-in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Some of the games are Race 3000, Wild Wool, Minotaurus, Magikus, Monster 4, Lava Dragon, Pirate Code, Ramses Pyramid, Atlantis Treasure, Robo Champ, Orient Bazaar, and Creationary Video games:-Lego Pirates of the Caribbean: where you can play all four movies including Pirates of the Caribbean: On Stranger Tides Robotics toys.:=lego added a new product in the world of lego under the name'Mindstorms' in 1998.which they keep on updating. The programmable Lego brick which is at the heart of these robotics brick.

 Lego Digital Designer=an official piece of Lego software for Mac

OS X and Windows which allows users to build with Lego bricks on their computers,user can publish their creation and purchase it.

Licensed theme sets. =Avatar: The Last Airbender, Batman, Ben

10, Cars, Harry Potter, Indiana Jones, Lord of the Rings, Pirates of the Caribbean, Prince of Persia, Speed Racer, Spider-Man, SpongeBob SquarePants, Star Wars, Thomas the Tank Engine, and Toy Story. LEGO IS DEMOSTRATED IN DIFFERENT CULTURAL FORMS. (1)books & magazines. (2)film=LEGO: The Adventures of Clutch Powers was released on DVD in February 2010 (3)Art work=In 1998, Lego bricks were inducted into the National Toy Hall of Fame at The Strong in Rochester, New York (4)class room technical tool=joint venture between Pitsco (5)lego star wars a visual dictionary & lego based sticker books.

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The world of LEGO is endeavored with. CSR reporting= children learn through play & play stimulates their creativity,motor skills,&ability to solve problems. But poor children has limited possibility so lego extends its hand to help them. (a)THE LEGO CARE & SHARE PROGRAM:--established to help poor children & Provides play material,fun play,product donations,helps & support in their development,donations of mix lego elements. (b)CARE FOR CHILDREN IN NEED=Vision=to inspire & develop the builders of tomorrow. *lego has 400 projects worldwide,some with collaboration with local danish embassy &charitable organisations. *In 2009 lego distributed 8276 charity boxes and each box contains 12 kgs of different lego elements *in 2010 lego distributed 75000 ordinary lego boxes.

(C)CARE FOR LOCAL LEGO COMMUNITIESS=where local lego offices & employees works for local benefits. *children of lego employees in hungry & denmark donated 1000 lego sets to different orphanages. *lego adopts schools & gives education & teachers support.

 Social sharing=under planet promise we follow certified environmental standers. *CARE FOR NATURE=reducing energy consumptions,waste reduction. Educational tie-ups. Science and technology= In May 2011, Space Shuttle Endeavour mission STS-134 brought 13 Lego kits to the International Space Station, where astronauts will build models and see how they react in microgravity, as part of the Lego Bricks in Space program. The results will be shared with schools as part of an educational project Educational programs Growth of children. Boosting creativity,arts n crafts and imagination in children with the vision that children learn through play & play stimulates their creativity,motor skills,&ability to solve problems.