CATCHMENT ANALYSIS

OF BIG BAZAAR,RIVERSIDE MALL,LUCKNOW

A SUMMER TRAINING PROJECT

UNDER THE GUIDANCE OF: SUBMITTED BY:

Ms. Deepti Singh yadav Ms. Saumya Ranjan Semester Mr. Shikhar Srivastava

PROJECT
Vinod Kumar MBA (III) FMS-BHU

OBJECTIVES

Catchment analysis of Big Bazaar, Riverside mall, lucknow. Analysis of customer profile of the catchment area. Competitors analysis. Analysis of penetration of different types of media in the catchment area. Analysis of telecom operators service in the catchment area. Analysis of customer satisfaction with respect of price, product quality, variety, style and fashion , and sales and offers. Help to make strategies plans for improving Foot falls at riverside.

RESEARCH METHODOLOGY

Research Problems:
To know what are the important places in the catchment area. To know about the potential customer, their profiles, likings and preferences for different shopping stores. Who are the potential competitors in the catchment area. What are the reasons for decreasing foot falls in Big Bazaar at riverside.

RESEARCH METHODOLOGY CONTI..

Research design:

Descriptive

Sample Design: Sample Size: 500 Method of Data Collection: Primary Data collection: Questionnaire Secondary data collection: Websites

SWOT ANALYSIS OF BIG BAZAAR,RIVERSIDE

STRENGTH

WEAKNESS

THREATS
OPPORTUNITI

STRENGTH
High Brand equity enjoyed by Big Bazaar

State of the art infrastructure

A vast variety of stuff available under one roof Everyday low prices, which attract customers Maximum percent of footfalls converted in sales Huge investment capacity

Biggest value retail chain in India

It offers a family shopping experience, where entire family can visit together.

WEAKNESSES
Falling revenue per sq. ft. General perception: Low price = Low quality Overcrowded during offers Long lines at billing counters which are time consuming Limited only to value offering low price products.

A no of branded products are still missing from Big Bazaars line of products.

OPPORTUNITIES
A lot of scope in Indian organized retail as it stands at approximately 4%.

Increasing mall culture in India.

More people these days prefer to visit big stores where they can find large variety under one roof.

Opening of stores at small cities like Varanasi, and other cities .

THREATS
Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends), Hyper city and D mart., Spencer Unorganized retail also appears to be a threat to Big Bazaars business. A large population still prefers to visit local convenient stores for daily purchases

Changing Government policies

International players looking to foray India Upcoming 100% Foreign direct investment in multi brand retail industry

GENERAL INFORMATION OF LUCKNOW

State Capital Area( Metro City ) Population ( Metro City ) Rank ( Population wise ) Official Languages Hindu Religion Muslim Religion Christians Jains Female to Male Ratio Literacy Rate Uttar Pradesh Lucknow 310.1 Square Km. 2815601 12th among Indian cities Hindi , Urdu 71% 26% .76% 1.1% 906 per 1000 male 79.33% as per 2011 Census

POLITICAL SCENARIO OF LUCKNOW

Presently Lucknow Lok Sabha Constituency comprises of five Legislative Assembly Lucknow North Lucknow West Lucknow East Lucknow Central Lucknow Cantonment Present MP of Lucknow Lok Sabha Constituency:

Shri . Lal Ji Tondon ( BJP )

Chief Minister: ( UP ): Shri. Akhilesh Yadav ( SP )

MLAS Md. Rehan Lucknow West. Shri. Kalraj Mishra Lko East Shri . Abhishek Mishra Lko North. Shri. Ravidas Mehrotra Lko. Central. Dr. Rita Joshi Lko. Cantonment

Mayor Of Lucknow:

Shri. Dinesh Sharma ( BJP )

KEY FEATURES OF LOCATION OF THE STORE

1. Gomti Nagar , Lucknow. 2. Located very close to LDA( Lucknow Development Authority) office. 3. Located very close to Hotel Taj . 4. Well connected by road from all sides. 5. Located very close to Dr. Bhimrao Ambedkar park . 6. Located at the bank of river Gomti which flow from the heart of Lucknow , best known as Gomti Nagar. 7. It is located very close to another Mall known as FUN Republic , which is the gathering place of almost all aged peoples from across the lucknow. 8. It is also close to another park known as Dr. Ram Manohar Lohia park which is also a gathering place in the nearby area of Riverside Mall.

STORE DETAILS
STORE LOCATION : RIVERSIDE MALL , GOMTINAGAR , LUCKNOW

STORE SIZE :
LEVELS IN STORE : LINE OF BUSINESSES : 1. FOOD BAZAAR ( FOOD +NON FOOD ) 2 FARM FRESH 6 GENERAL MERCHANDISE 7 HOME FASHION 3

8 BIG BAZAAR FASHION

3 LIVE KITCHEN 9 ELECTRONICS 4 FOOT WEAR 10 FURNITURE

5 LUGGAGE

STORE DETAILS CONTI

GROUND FLOOR : Foods, RTS ( Ready to serve beverages ) ,International foods , Live Kitchen , Farm Fresh , Grocery , Chill Station , Non Food Items , like Fabric section, Skin care, Men's grooming , and Mobile Shop. FIRST FLOOR : Big Bazaar Fashion Men's Apparels Section Ladies Apparels Section Kids Section Second FLOOR : Home Fashion Plastic Crockery Utensils Furniture Electronics Luggage Foot Wear

CATCHMENT AREA OF BIG BAZAAR, RIVERSIDE

CATCHMENT AREA
Catchment Area Viram Khand, Gomti nagar Vikash Khand, Gomti nagar Vivek Khand, Gomti nagar

Vipul Khand, Gomti nagar Vineet Khand, Gomti nagar Viraj Khand, Gomti nagar Vishwas Khand, Gomti nagar Virat Khand, Gomti nagar Viraj Khand, Gomti nagar

HOTELS IN THE CATCHMENT AREA

Name Of Hotels A. B. C. Comfort Inn Taj Residency Dayal Paradise Address Vibhuti Khand, Lucknow Vipin Khand, Lucknow Vipul Khand, Lucknow

D.
E. F. G. H. I.

Sun Rise Inn

Hotel Lineage Emerland Inn Harsh Palace Nawab Inn The Taj Residency

Vikash Khand, Lucknow

Viraj Khand, Lucknow Vishal Khand, Lucknow Vikash Khand, Lucknow Vijay Khand, Lucknow Vipin Khand, Lucknow

HOTELS

SCHOOLS IN CATCHMENT AREA

Name of School Address

A. City Montessory School

B. Seth M R Jaipuria School C. Euro Kids D. Radcliffe School Lucknow E. St. Xavier's Convent School F. City International School G. Modern Academy H. Shem Rock Dreams I. Polytechnic Diploma J. Kids Kingdom

Gomti Nagar
Vineet Khand, GN, Lucknow Vipul Khand ,GN, Lucknow Vineet Khand, GN, Lucknow Vineet Khand, GN, Lucknow Vipul Khand , GN, Lucknow Vipul Khand , GN, Lucknow Vishwas Khand, GN, Lucknow Vaibhav Khand, GN, Lucknow Viram Khand, GN, Lucknow

SCHOOLS

COLLEGES IN CATCHMENT AREA

Name of College A. Indian Institute Of Professional Studies B. INTACT C. Polytechnic Diploma D. Hughes net Fusion Centre E. Sharma Educational Consultants Address Vishwas Khand, GN, Lucknow Vivek Khand, GN, Lucknow Vaibhav Khand, GN, Lucknow Vipul Khand, GN, Lucknow Vishal Khand, GN, Lucknow

F. IILM BS Lucknow
G. ICFAI National College H. Biotechnology College I. Locus Your Path To Ltd. J. Life Lucknow Institute of Future Education

Indira Nagar, Lucknow

Vinamra Khand, GN, Lucknow Patrakar Puram, GN, Lucknow Vipul Khand, GN, Lucknow Neel Kanth, GN, Lucknow

COLLEGES

RESTAURANTS IN CATCHMENT AREA

Name of Restaurants A. Barbeque Nation B. Aryan Restaurant C. Restaurant D. Pizza Hut E. Country club Lucknow Address Riverside mall, Vipin Khand, GN Vivek Khand, GN, Lucknow Vivek Khand, GN, Lucknow East end maall, GN, Lucknow Vibhuti Khand, GN, Lucknow

F. Aryan Family Delight

G. SANBORN Restaurant H. Ram asre Restaurant I. Aadab J. Sham savera

Vivek Khand, GN, Lucknow

Vivek Khand, GN, Lucknow Vivek Khand, GN, Lucknow Vipul Khand, GN, Lucknow Saai plaza, Patrakar puram, Lko

RESTAURANTS

HOSPITALS IN CATCHMENT AREA

Name of Hospitals A. Sahara Hospital B. Devine Heart Hospital C. Metro Hospital and Trauma Centre D. Nova Hospital E. Sahara Hospital Address Viraj Khand, GN, Lucknow Viraj Khand, GN, Lucknow Vijay Khand, GN, Lucknow Vikash Khand,GN, Lucknow Nawab pura , Vivek Khand, GN, Lko

F. Aditya Physiotherapy
G. Dr. Ram Manohar Lohia Hospital H. RG Stone Urology & Laparoscopy Centre I. Mevo Hospital

Vinay Khand, GN, Lucknow

Vibhuti Khand, GN, Lucknow Vibhuti Khand, GN, Lucknow Vijay Khand, GN, Lucknow

HOSPITALS

ANALYSIS OF CUSTOMERS PROFESSION IN CATCHMENT AREA

1% 25%

10% 33%
1 2 3 4

2%

16% 12%

5
6 7

1. 2. 3. 4. 5. 6. 7.

Salaried Self employed Business Housewife Student Retired Government Service

FINDINGS
Highest Percentage of the people living in catchment area is salaried employee. 33% of the customers living in catchment area are salaried employee. 16% are self employed. 12% are Businessmen. 25% are students. 10% are doing government service.

HOUSE

46%

54%
1 2

1.Own 2. Rented

54% of the customer s in catchment area are living in their own houses. 46% of the customer s in catchment area are living in rented houses.

VEHICLES OWNED

19% 45%
1

28%

8%

3 4

1. 2. 3. 4.

Bike / Scooter Car Both Car & Bike None

45% of customer have two wheeler only. 8% of customers have only cars 28% of customers have both two wheeler and four wheeler. 19% of the customers do not have either car or two wheeler

MODE OF TRANSPORT

1% 23%

1% 15%
1 2 3 4 5 6

9%

52%

1. 2. 3. 4. 5. 6.

RickshawVikram Auto Bus Bike / Scooter Car

MODE OF TRANSPORT
FINDINGS Maximum percentage of people ( 54% ) in the catchment area uses Bike / Scooter as a mode of transport. Only 1% of the people in catchment area uses Rickshaw and only 1% of people uses Vikram as a mode of transport. 9% of the people use Auto as a mode of transport. 23% of the people use Car as a mode of transport.

1.

2.

3. 4.

MONTHLY HOUSEHOLD INCOME

14% 32% 13% 13% 15% 14%

1 2 3 4 5

1. 2. 3. 4. 5. 6.

Below Rs.10000 Rs. 10000> Rs.15000 Rs. 15000> Rs. 20000 Rs. 20000> Rs. 25000 Rs. 25000> Rs 30000 More than Rs. 30000

MONTHLY HOUSEHOLD INCOME

FINDINGS Income of 14% of the people in catchment area is below 10000. 13% of people have monthly income of 10000>15000. 13% of people in catchment area have monthly income 15000>20000. 14% have monthly income of 20000>25000.

1. 2. 3.

4.

5. 15% have monthly income of 25000>30000. 6. 32% have monthly income of more than 30000.

MONTHLY SPENDING ON FOOD AND GROCERY

5% 15%
1 2

54% 26%

3 4

1. 2. 3. 4.

Less than 1000 1000 > 1500 1500 > 2000 More than 2000

MONTHLY EXPENDITURE ON FOOD AND GROCERY

1. 5% of customer in catchment area spend below 1000 per month. 2. 15% of customer spend 1000>1500 per month on food and grocery every month. 3. 26% of the customer spend 1500>2000 per month. 4. 54% of the customer spend more than 2000 per month on food and grocery.

COMPETITORS ANALYSIS
FOOD AND GROCERY

4%
21%

4%

43%
1 2 3

18% 9%

4 5 6

1. 2. 3. 4. 5. 6.

Big Bazaar Vishal Mart Spencer's Local market Wholesale market Others

FOOD AND GROCERY

FINDINGS 1. 43% People purchase food and grocery from Big Bazaar. 2. 9% of people purchase food and grocery from Vishal Mega Mart. 3. 18% of people purchase food and grocery from Spencer's. 4. 21% of people purchase food and grocery from local market. Local market is still a strong competitor in the field . 5. 4% of people purchase food and grocery from wholesale Market.

COMPETITORS ANALYSIS

CONTI.........

APPARELS AND CLOTHING

12% 9%

22%

10%

12% 15% 13%

8%

1 2 3 4 5 6 7 8

Big Bazaar Vishal Mega Mart Max Shopper's Stop Local Market Globus Westside's Others

APPARELS AND CLOTHING

1. 22% people in catchment area purchase apparel from Big Bazaar. 2. 12% people purchase from Vishal mega Mart. 3. 8% people purchase apparels from Max Store. 4. 13% from shopper stop. 5. 15% from local market. 6. 10% from Globus. 7. 9% from west sides. 8. 12% from other stores.

MONTHLY SPENDING ON FAMILY CLOTHING NEED

27%

6% 20%

23%

24%

1 2 3 4 5

Less than Rs 500 Rs. 500> Rs. 1000 Rs. 1000> Rs. 1500 Rs. 1500> Rs. 2000 More than Rs. 2000

MONTHLY SPENDING ON FOOD AND GROCERY

1. 2. 3. 4. 5. 6% people spend about less than 500 every month. 20% people spend 500 to 1000 per month. 24% people spend 1000> 1500 per month. 23% people spend 1500> 2000 per month. 27% people spend more than 2000 per month on food and grocery.

TIME PREFERENCES TO BUY CLOTHES AND APPAREL

9% 14% 63%

1 Occasionally 2 Marriages / Parties 3 Religious Festivals 4 Sales / Offers

14%

TIME PREFERENCES TO BUY CLOTHES / APPARELS

63% people in catchment area purchase clothes and apparels Occasionally. 14% people prefer to purchase apparels at marriages and parties. 14% people prefer to purchase apparels at religious festivals. Only 9% people prefer to purchase clothes and apparels at sales and offers.

COMPETITORS ANALYSIS
ELECTRONICS

14% 38% 4% 7% 10%

15%

12%

1 2 3 4 5 6 7

Big Bazaar Spencer's V Plus Store Jumbo E Zone Whole sale Market Nearby Store

COMPETITORS ANALYSIS
ELECTRONIC S % CUSTOMERS

Big bazaar Spencer's V plus store Jumbo E Zone Wholesale market Nearby Stores

14% 4% 7% 10% 12% 15% 38%

COMPETITORS ANALYSIS
FURNITURE

8% 16% 42% 3% 5% 3% 6% 19%

1 2 3 4 5 6 7 8

Big Bazaar Home Town Vishal Mega Mart Style Spa Spencer's Pitamber Furniture Wholesale Market Others

COMPETITORS ANALYSIS
FURNITURE SHOP Big Bazaar Hometown Vishal Mart Style Spa 8% 16% 3% 5% % CUSTOMER

Spencer
Pitamber Furniture Wholesale market Others.

3%
6% 19% 42%

COMPETITORS ANALYSIS CONTI..

GOLD

6% 11%

51% 27% 5%

1 2 3 4 5

Big Bazaar Shoppers Stop Tanishq D damas Jewelers

COMPETITORS ANALYSIS
GOLD SHOP Big Bazaar Shopper's Stop Tanishq 6% 11% 27% % CUSTOMER

D damas
Jewelers

5%
51%

SINGLE MOST CRITICAL FACTOR FOR BUYING GOLD FROM A PARTICULAR OUTLET

2% 18% 37%

24% 19%

1 2 3 4 5

Credibility / Trust Brand Design Offers Proximity

SINGLE MOST CRITICAL FACTOR FOR BUYING GOLD FROM A PARTICULAR OUTLET
FACTORS Credibility / Trust Brand Design Offers Proximity % CUSTOMER 37% 19% 24% 18% 2%

TIME PREFERENCES TO BUY GOLD

5% 37% 32%

37%

1 2 3 4

Occasionally Marriages Religious Festivals Promotional Offers

TIME PREFERENCE TO BUY GOLD

TIME Occasionally Marriages Religious Festivals Promotional Offers 37% 37% 32% 5% % CUSTOMER

AWARENESS ABOUT THE NAVARAS

47%

53%

1 Yes 2 No

YES NO

53% 47%

SHOPPING REGULARITY
14% 48% 39%

1 2 3

1. 2. 3.

Weekly Fortnightly Monthly

1%

In Case of Weekly Shopping

1. 2. 3. 4. First week 2nd week 3rd week Last week
1 2 3 4

7%

91%

SHOPPING REGULARITY
Weekly Fortnightly Monthly 14% 39% 48%

In Case of Weekly Shopping, in which week they shop more.

1st Week
2nd Week Last Week

91%
7% 1%

DAYS PREFERENCES TO GO FOR SHOPPING

18% 4%
1

79%

Mon/Tue/Wed Thu/Fri Sat/Sun

Day
Mon/Tue/Wed Thu/Fri Sat/Sun

% of customer
18% 4% 79%

TIME SPENDING IN SHOPPING AT A TIME

3% 29% 19%

48%

Up to 30 min 30 min - 1 hr. 1hr. - 2 hr. More than 2 hr. Up to 30 min. 3% 1 2 3 4 30 min. 1 hr. 1hr. 2 hr. More than 2 hr. 19% 48% 29%

AWARENESS ABOUT T-24

30%

70%

1 Yes 2 No Yes No 70% 30%

PREFERRED COMPANIONSHIP WHILE SHOPPING

5%

3%

35%

41% 16%

1 2 3 4 5

Friends Spouse Family Parents Others 35%

Friends

Spouse
Family Parents Others

16%
41% 5% 3%

FINAL DECISION MAKER IN PURCHASING

7% 26%

2%

45%

20%

1 2 3 4 5

Self Spouse Family Parents other

Self

45%

Spouse
Family Parents Others

20%
26% 7% 2%

SINGLE MOST CRITICAL FACTOR FOR VISITING SHOPPING MALL

11%

2%

13%

23% 43% 9%

1 2 3 4 5 6
Price Variety

Price Variety Proximit y One roof Offers Others 13% 23% 9% 43% 11% 2%

Proximity One roof Offers Others

AWARENESS ABOUT BIG BAZAAR THROUGH DIFFERENT MEDIUM

1 2 3 4 5 6
Word of Mouth Newspaper Hoarding Mobile Vans Visited a Store Others 13% 32%

2% 13%

33%
32% 4% 17%

Word of mouth Newspaper

Hoarding
Mobile Vans Visited a Store Others

17%
4% 33% 2%

CUSTOMER SATISFACTION
PRICE
6% 1% 14%

41% 38%

Excellent Very good Good Moderate Non Satisfactory Excellent 14%

1 2 3 4 5

Very Good Good Moderate Non Satisfactory

38% 41% 6% 1%

CUSTOMER SATISFACTION CONTI..

QUALITY OF PRODUCTS

17%

2%

10% 28%

43%

1 2 3 4 5

Excellent Very good Good Moderate Non Satisfactory 10%

Excellent

Very Good
Good Moderate

28%
43% 17%

Non Satisfactory 2%

CUSTOMER SATISFACTION CONTI..

VARIETIES OF THE PRODUCTS
3% 25% 21% 9%

42%

1 2 3 4 5

Excellent Very good Good Moderate Non Satisfactory 9% 21% 42% 25% 3%

Excellent Very Good Good Moderate Non Satisfactory

CUSTOMER SATISFACTION CONTI..

STYLES AND FASHION
7% 9% 12% 34%

38%

1 2 3 4 5

Excellent Very good Good Moderate Non Satisfactory 9% 12% 38% 34% 7%

Excellent Very Good Good Moderate Non Satisfactory

CUSTOMER SATISFACTION CONTI..

SALES / OFFER
2% 16% 16%

28% 38%

1 2 3 4 5

Excellent Very good Good Moderate Non Satisfactory 16% 28% 28% 16% 2%

Excellent Very Good Good Moderate Non Satisfactory

NEWS PAPER ANALYSIS IN CATCHMENT AREA

9% 17%

1%

4%

35%

33%

1 2 3 4 5 6

Hindustan times Times of India Dainik Jagran Amar Ujala Hindustan Others 4% 35% 33% 17% 9% 1%

Hindustan Times Times of India Dainik Jagran Amar Ujala Hindustan Others

ANALYSIS OF TELECOM SERVICE PROVIDER

8% 26%

3% 8% 8% 12% 12%

18%

1 2 3 4 5 6 7 8

T 24 Vodafone Idea Reliance Tata Docomo Airtel BSNL Aircel

ANALYSIS OF TELECOM OPERATORS IN CATCHMENT AREA

Name of operators T 24 Vodafone Idea Reliance Tata Docomo Airtel BSNL Aircel 3% 8% 8% 12% 12% 18% 26% 8% % customer

FM RADIO ANALYSIS

4% 25%

18%

52%

1 2 3 4

91.9 Radio City 98.3 Radio Mirchi 93.5 Red FM 100.7 AIR

91.1 Radio City 98.3 Radio Mirchi 93.5 Red FM 100.7 AIR

18% 52% 25% 4%

ANALYSIS OF PAYING ATTENTION TO COMMERCIAL ADVERTISEMENT

7%

1 Yes 2 No
93%

If Yes,
25% 41%

2
26% 8%

3 4

TV Radio Magazines /Newspaper All

ANALYSIS OF PAYING ATTENTION TO COMMERCIAL ADVERTISEMENTS

YES NO

93% 7% If Yes, then where? TV Radio Magazines /Newspapers All 41% 8% 26% 25%

MAJOR FINDINGS
33% Of the customer in catchment area are salaried employee. 45% have Bike and 8% have Car and 28% customers have both bike and car. 52% customer use bike or scooter as a mode of transport. 32% people in the catchment area are higher middle income group, whose monthly income is more than Rs. 30000 . 54% spend more than Rs. 2000 per month on food and grocery. Only 43% customer in catchment area purchase food and grocery from Big Bazaar, and 18% people dont purchase food and grocery from any supermarket, these customer purchase from local market only. Only 22% purchase clothes and apparels from ,15% still purchase clothes from local market. Only 14% people in catchment area purchase electronics from Big Bazaar, and 38% purchase from nearby stores. Only 8% purchase furniture from Big Bazaar, and 42% purchase furniture from Local Market.

MAJOR FINDINGS CONTI

Only 6% customers in catchment area purchase gold from Big Bazaar, and 51% customer still purchase gold from local jewelers. 37% prefer to buy gold at marriages time. Only 53% people in catchment area are aware about NAVRAS. 48% People in the catchment area prefer to shop only once in a month. 79% customers in the catchment area prefer to shop at sat/ sun. Only 70% are aware about the T24 mobile sim card provided exclusively at the Big Bazaar stores. 32% people in catchment area know about Big Bazaar from the newspaper. About 40% people are not satisfied with styles/ fashion at Big Bazaar. 35% read Times of India as daily Newspaper, and 33% people read Dainik Jagran . 26% uses BSNL Service and 18% uses Airtel as telecom service operators. Only 3% uses T24 Service. 52% people in catchment area prefer to listen 98.3 Radio mirchi ,

MAJOR FINDINGS CONTI.

COMPETITORS ANALYSIS IN CATCHMENT AREA

FOR FOOD AND GROCERY Spencer's Vishal Mega Mart Local Kirana Stores Whole sale Market

FOR ELECTRONICS Spencer's V Plus Store Jumbo E Zone Wholesale Market Local Market FOR FURNITURES Home Town Pitamber Furniture Style Spa Vishal Mart Wholesale Market

FOR CLOTHES AND APPARELS Vishal Mart Shoppers Stop Max West Sides Exclusive Stores Local Markets

SUGGESTION TO INCREASE FOOT FALLS

MERCHANDISE There is need to add more brands of apparels to the apparel section to attract the higher profile customers , who prefer to wear branded apparels. There is need to add more branded shoes to the footwear section to make it more attractive for the customer of high profile because the store is located in the Gomti Nagar ,and the catchment have mostly higher profile people. About 40% customers in the catchment area are not satisfied with the styles and fashion at the Big Bazaar, so there is need to make it parallel to the current modern styles and fashions. In the Food Bazaar section there is a large varieties of the same product in both food and non food section , we should give more attention to the quality rather than stalking of the unnecessary quantity.

SUGGESTION CONTI
FACILITIES 1. 2. 3. 4. Billing should be more fast and more Billing points (especially at peak times). Effective crowd control., Delivery of the product before deadline specially furniture. Space to keep purchased goods when move to the upper levels. Kids entertainment zone/ space to leave kids while shopping/ provide kangaroo Bags. PROMOTIONAL ACTIVITIES 1. There is need of extensive promotional advertisements about the NAVRAS and T24 in the catchment area. 2. Leaflets is the cheapest mode to communicate about the different sales and offers in the catchment area, we can distribute it at the most gathered places in the catch -ment area like Patrakar puram crossing, Outside of different malls .

CUSTOMER SERVICE
1. Well and polite behavior from staffs to customers.

2. Staffs should be ready to help the customers all time in a

better way. 3. Customers should be cared in a better way inside the store. 4. Staffs should be aware of the products very well. 5. Staffs should be ready to respond to the queries from the customers. 6. Staff at CSD ( customer Service Desk) must be comfortable in English communication, and well educated. 7. Skilled and soft tone staff should be employed for Paging service.

THANK YOU