Lipton Talent Hunt

Submitted By:
Myra Azhar
Taimur Durrani
Mansoor Durrani
Imran Idrees
 Project Brief
The whole idea of the event is to promote
Lipton Tea Bags sales in Szabist, with an
innovative ideas, certain competition of
singing, drama, tea making, Quiz, Gig
Night, Bon Fire .
 Objective
• Develop local talent by providing students with
business oriented experiential learning

• Give students a chance to ‘experience’ brand

management as a career option

• Exposure for students to a real-life project with

varying market realities

• Opportunity of a head-start in their possible careers @

Unilever
• Sources for project ideas, pre-
studies(), project selection )
• Project initiator, project brief
• Project goals: to maximize the sales of
tea bags
• And to get the final call for the
interview in karachi
•
TO SUMMARIZE – Campaign Objective

Brief
Different people have different tastes

Creative idea
“Aaapke chai ab aap keh style mein”

Consumer take home

With Lipton Yellow Label Teabags, you enjoy your tea in your style
- Light, Regular or Strong
 Project Scope
The project scope is to target all the
students of SZABIST
.
What is not included in the scope ?
Faculty and Szabist Employees
 Team Structure
Myra
Sales and the activities coordinator
Taimur:
Project Manager and Finance
management
Mansoor:
Supply Chain and brand awareness
Imran:
Marketing and Supply Chains
 Deadlines
Project is narrow-down into 3
weeks of span.
Starting from 3rd Nov
The final activity is to be held
on 20th Nov
 Risk Identification

Unpredictable weather conditions

University Politics

Exams Scheduling within the activity duration

Lack of access to University Resources.

Current Building structure

Electricity Failure

Students Attitude
 Enthusiasm
Winning Team will get a chance to
visit Karachi, and appear in the final
Interview for the
Management Training Officer
2009
TO SUMMARIZE – Campaign Objective

Brief
Different people have different tastes

Creative idea
“Aaapke chai ab aap keh style mein”

Consumer take home

With Lipton Yellow Label Teabags, you enjoy your tea in your style
- Light, Regular or Strong
 Activity Outline
Task at hand
Launch Teabags in your university,
keeping in mind the specified KPI’s (Key Performance Indicators) & the
budget (provided by Unilever)

The Challenge
Create the best marketing plan and execute it, with a result-oriented
approach

The Real-Life Setup

Varying market situations for each team

Proposed Mix
Students to formulate teams of 5 members, with various competencies
(Marketing, Finance, Sales etc) Minimum 1 female member
Lipton tea bags campaign material

– TVC
– Radio
– Media Innovations
– POS materials (posters / buntings etc)

Rs. 25,000/-
 Sponsored
Concerts

Sponsored
Picnics

Sponsored
Drama
Night
Rs.

SALES
25,000
/-
Customized
Consumer advertising
Promotion for your
university
Tea
Sampling
THANK YOU