We do believe in Natural Purity and Health

Industry Profile
The industry is significantly present in each and every part

of the world . Water consumption is doubling every year . Expected to exceed by 56% of the amount currently available by 2025.

Major player in the industry are : WaterMaker India , Air2water , Konia water of Florida (market leader), Aqua air

Product Information
It is a device that extracts water from humid

ambient air. AWGs are very useful in locations where pure drinking water is difficult or impossible to obtain. This is a new technology that offers a remarkable solution to the global water crisis.

Facts About Water

80% of earths surface is

water. 97% of this is salt water. 3% of this is fresh water. 1% of this is available for drinking. 2% of balance water is frozen in ice caps.

Fresh Water 3%

Frozen in Water Ice caps Available 2% for Drinking 1%

Salt Water 97%

Drinking Water Scenario in India

Pure drinking water is the single biggest issue which india is facing today. Most water sources are contaminated by sewage & agricultural run offs. There are over a 100 million cases of diarrhea a year & over 0.5 million die of this disease. 66 million people in over 200 districts face fluoride contamination. Over 15 million face arsenic poisoning.

The United Nations estimates that 880 million people lack safe sources of drinking water.

Our Mission
To build sustainable relationship with customer, our products and services that reflect innovation, become quality benchmark and provide real value of money

SWOT analysis
Strengths Innovation product/ services. Little competition. Competitive pricing. Strong distribution channel. Weakness Inexperienced personnel. Poor financial position. Limited product line. Lack of international operation.

Continued.
Opportunities Export to new market. Available governmental support Reduction in interest rates. Merger or acquisition. Threats
Changing technology . Competition from foreign

market.
Substitute products. Growing power of

supplier to set the price.

Environmental scanning
Demographic environment

-Population size -Educational level Technological environment -Refrigerant based condensation technology -Compressor -Water filtration Environmental / natural environment -Eco-friendly: Replace the R-22 gas with the R-404, R-410 gases.

Continued.
Political and legal environment

-Drinking water standards (BIS,WHO) -Import duty Economic environment -Income level Social environment -structure of the families

STP
Segmentation

-Behavioral Bases( long term benefit ) Targeting -Standardization (mass market) Positioning -By benefit

The Water Cycle

How air water generator works?

The air water generatoring technology pulls moisture out

of the ambient air (water from air) similar to that of a dehumidifier and turns it into 99.9% clean drinking water. After the process of removing moisture from the air . The water is thoroughly filtered and purified without using any chemicals.

Water Production Process

The system generates water from air by using Refrigerant

based condensation technique. The rate at which the A.W.G. system will produce water is solely based on relative humidity and the ambient air temperature. A compressor circulates Refrigerant through a condenser and then an evaporator coil which cools the air surrounding it to condense water from air.

Water Storage & filtration System

The condensation is funneled

into a holding tank.

AWG uses the water purification

techniques to remove the dust, bacteria, and other air borne particulars .
The water goes through the UV

light purification techniques in addition to the carbon water filtration system to produce the 99% pure drinking water.

Pricing
Competitive pricing
Few competitor of AWG Require less efforts to set price

New in the industry

To gain maximum market share

Distribution channel
Objective

- Increase in awareness Channel used

Personal selling and selective distribution channel suits best for the Technical product. Personal Selling : A big SkyCap outlet in south India, Selective distribution: Next ,Croma , Bigbazzar

Promotion
Promotional mix will be a combination of promotional tools. Which includes :1. Advertising 2. Personnel selling

Advertisement
Print media

Online marketing
Tele marketing Billboards

Trade Shows

Personal selling Personal selling help in defining process of technical product in front of customer.

Thank you