Dell

24th Nov Fy12 Simrat kaur

PGDM-1st Year Section-B PGD11104 PGDM-I (A)
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IT Industry
Anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism, is considered part of the IT domain.

IT provides businesses with four sets of core services to help execute the business strategy: business process automation, providing information, connecting with customers, and productivity tools.

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Company Profile
Dell Inc. is an American multinational information technology corporation based in Round Rock, Texas, United states, that develops, sells and supports computers and related products and services. Bering the name of its founder Michael Dell the company is one of the largest technological corporations in the world employing more than 103,300 people worldwide. Dell is listed number 41 in the Fortune 500 list.

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Michael Dell : CEO

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Dell headquarters in Round rock, Texas

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Dell Vision Statement

Its the way we do business. It's the way we interact with the community. It's the way we interpret the world around us-- our customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision -Dell Vision -- will be our guiding force.

So Dell needs full customer satisfaction. In order to become the most successful computer company, they need the newest technology and loyal customers.

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Dell Mission Statement

Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets they serve. In doing so, Dell will meet customer expectations of:
1. 2. 3. 4. 5. 6. 7. 8. Highest quality Leading technology Competitive pricing Individual and company accountability Best-in-class service and support Flexible customization capability Superior corporate citizenship Financial stability
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Code of Conduct
How we win, Dells Code of Conduct provides general guidance to all team members for living their value of winning with Integrity . The ethical principles are: 1. 2. 3. We are honest. We are trustworthy. We treat others with respect.

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Values
1. Culture Of winning: Key Attributes of Dell Culture: a) Meritocracy b) Direct Relationships c) Empowerment d) The Soul of Dell e) Tell Dell 2. Diversity at Dell

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Product Portfolio
Desktops Smart Phones

Notebook

Storage

Net book

Dell
Scanners Peripherals Television Servers Printers
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Milestones in the History of Dell

1. 2. 3. Jan. 31, 2007 -- Dell announces that Michael Dell will return to role as chief executive, replacing Kevin Rollins. Dec. 19, 2007 -- Dell announced that Chief Financial Officer James M. Schneider would leave and be replaced by former American Airlines chief Donald J. Carty. Sept.12,2006--Michael Dell defended Rollins, telling investors that 'characterizations of the company's challenges as being only Kevin's are inaccurate.' Dell and Rollins talked about emphasizing services, customer satisfaction and product design. Aug.14, 2006 -- Dell recalled 4.1 million notebook computer batteries after reports of machines bursting into flames. It was the largest electronics-related recall involving the Consumer Products Safety Commission. May 9, 2006 -- Dell shares fell 4.7 percent after the company said it would miss its own target for first-quarter profits.
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4.

5.

6.

7. 8. 9. 10. 11. 12. 13. 14. 15.

April 8, 2006 -- Michael Dell and Rollins gave an upbeat outlook to investors, saying the company was ahead of schedule toward its goal of hitting $60 billion in sales. January 2006 -- Annual sales hit a record $55.91 billion. 2005 -- Dell launched XPS, a line of high-performance, high-priced desktops and notebooks for gamers and other demanding users January 2004 -- Annual sales passed $40 billion. July 16, 2004 -- Rollins became CEO, a title Dell had held since the company's founding. January 2001 -- Sales topped $30 billion. January 2000 -- Revenue hit a record $25 billion. 1996 -- Dell began selling computers on its Web site. June 1988 -- The Company sold 3.5 million shares to the public in an offering underwritten by Goldman Sachs. They were priced at $8.50 each. 1984 -- Michael Dell dropped out of the University of Texas to focus on his fledgling computer business that he had run out of his dormitory room. (A) PGDM-I
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Management Team
Executive Leadership Team: 1. Michael S. Dell-Chairman of the Board, Chief Executive Officer 2. Brad R. Anderson-Senior Vice President, Enterprise Solutions Group 3. Paul D. Bell-President, Public & Large Enterprise 4. Jeffrey W. Clarke-Vice Chairman, Global Operations & End User Computing Solutions 5. Stephen J. Felice- President,Consumer, Small and Medium Business 6. Brian T. Gladden-Senior Vice President, Chief Financial Officer 7. David L. Johnson-Senior Vice President, Corporate Strategy 8. Nnamdi J. Orakwue-Executive Assistant to the CEO 9. Steve H. Price-Senior Vice President, Human Resources 10. Karen H. Quintos-Senior Vice President,Chief Marketing Officer 11. Stephen F. Schuckenbrock-President,Dell Services PGDM-I (A) 12. Lawrence P. Tu-Senior Vice President,General Counsel
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SWOT Analysis of Dell Computer

Strengths: 1. Dell's Direct Model approaches of enables the company to offer direct relationships with customers such as corporate and institutional customers. 2. Price for Performance 3. Customization 4. Reliability, Service and Support 5. Latest Technology Weaknesses: 1. Dells biggest weakness is attracting the college student segment of the market. Dells sales revenue from educational institutions such as colleges only accounts for a measly 5% of the total.
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 Opportunities: 1. Personal computers are becoming a necessity now more than ever. Customers are getting more and more educated about computers. 2. Demand for laptops is also growing. 3. The internet also provides Dell with greater opportunities since all they have to do now is to visit Dells website to place their order or to get information.

Threats: 1. The threat to become outmoded is a pulsating reality in a computer business. Not only that, companies must produce products that are high in quality but low in price. 2. One of the biggest external threats to Dell is that price difference among brands is getting smaller. 3. The growth rate of the computer industry is also slowing down.

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Acquisition
Recent Acquisitions: 1. 2. 3. 4. 5. Force10 Networks Dell Financial Services Canada Ltd Compellent Technologies, Inc Dell Secure works In Site One

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Strategic business unit

1. 2. 3. 4. Dells new retail strategy and Direct-only Dells New Marketing Strategy in India Dells new advertising Campaign for SMBs Can Dell regain its market leader position from HP?

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Corporate social responsibility

SCOPE-This Human Rights Policy Position Statement is intended to state the company's position to all Dell employees and other stakeholders. 1. 2. 3. 4. 5. ELEMENTS: Freely Chosen Employment Underage Workers Humane Treatment Non-Discrimination Workplace Health and Safety

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Conclusion
Success of every business depends upon the hiring of best potential, competent person and to retain them with the organization for its continual growth and development. Dell has the best team. Its commitment to customer value, to being direct, to operating responsibly and, ultimately, to winning continues to differentiate it from other companies. So I come to this conclusion that the recruitment method of every organization plays very important role in achieving its existing and future plans. Recruitment includes identification of sources and search for skilled and competent persons, retains them, orients them, trained them and motivated them. So that it can get maximum out of its service and skills.

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Recommendations & Suggestions

Improve their customer service. TRANSPARENCY-Each department should know what other departments are and are not capable of. Warm call transfers should be mandatory. COMMUNICATION-Call backs to customers should be top priority. Monitor call disconnects. Too many reps intentionally drop calls to make their call numbers look better. If a call is dropped reps should be forced to schedule repeat call backs. Sending the caller back into a long queue is unacceptable. They should also focus on also semi urban sector for outlets. They should look into smart pad sector.
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Bibliography
www.google.com www.wikipedia.org www.authorstream.com www.abcmoney.co.uk www.allfreessay.com Reference book: Direct to Dell by Michael Dell

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