ORGANIZATIONAL STUDY PROJECT ON

SUBMITTED BY Rishi Patil Click to edit Master subtitle style Shailendra Pandey Manish Kumar Punith Holla M Ayesha Jaggi

Purpose of Study
Why HDFC Bank Ltd.?

How Did We Go About it ?

Fundamental Area of Study

Study the Evolution of Organization

Study the organization as a part of Banking Sector

Study the Existing structure, beliefs and value systems

Study the challenges and the way forward

Organization Life Cycle

Entrepreneurial Stage Collectivity Stage Formalization Stage

Elaboration Stage

Fundamental Area of Study

Study the Evolution of Organization

Study the organization as a part of Banking Sector

Study the Existing structure, beliefs and value systems

Study the challenges and the way forward

The Environment

Framework for assessing environmental uncertainty

Environmental Uncertainty Simple Complex
Low Uncertainty Low-Moderate Uncertainty

Envi ron men tal Cha nge

St a bl e

High Moderate Uncertainty

High Uncertainty

U ns ta bl e

Fundamental Area of Study

Study the Evolution of Organization

Study the organization as a part of Banking Sector

Study the Existing structure, beliefs and value systems

Study the challenges and the way forward

Mission and Business Strategy

World Class Indian Bank
Benchmarking in product offerings, technology service levels, risk management and audit and compliance

Building Blocks of the Organization

Core Values of Business Philosophy

Awards

Euromoney Annual Survey : The Best local Bank Business India : Best Bank 2008. Asian Banker Excellence in Retail Financial Services : Best Retail Bank 2008. World Trade Center Award of Honour : For outstanding contribution to international trade services. Nasscom IT User Award 2008: Best IT Adoption in the Banking Sector.

Organization Structure Top Level

Managing Director Chairman of the Board Directors (7) Business Divisions and Heads (16)

Legal Treasurer Capital, Commodity and Business Markets Audit, Compliance, Vigilance and Service Quality

Credit and Market Risk Equities, Private Banking and Third party products Finance and Administration Human resources

Information Technology Merchant Services Operations Retail Assets and Credit Cards

Trading Wholesale Banking Wholesale Credit and Market Risk HDFC Securities

Organisation Structure Branch Level

Advantages of this Structure

Work Flow Interdependence

Work Flow Pooled Interdependence Mediating Technology

BANK

Bank Account OpeningSequential Interdependence

BRANCH 1

BRANCH 2

BRANCH 3

CLIENTS

Decision Making Systems

Decision Support Systems (DSS) Manageme nt Information Systems (MIS) Enterprise (Executive) Information Systems (EIS)

Information Systems

Knowledge Manageme nt Systems

Enterprise Resource Planning (ERP)

Information Management at HDFC

CRM Next

Knowledge Management

InformationTechnology Approach

Culture
If I don't have a happy employee, I will never have a happy customer. Clearly, the reason for our existence is providing service to a customer. So the customer is bound to come first and that's what the organization believes in. But we also have to make sure that employee interest is also taken care of.

Observable Artifacts

Rites and Ceremonies

Induction program SWAGAT to develop skill and values Karo Sifarish program Parties at regional and national level Award nights and outings to celebrate success Outbound experiential learning Open space technology, personal effectives, leadership excellence Art of Living and back pack trainers

Symbols & Language

Rites of Passage

Rites of Enhancement & Integration

Logo of the bank depicts collaboration We understand your world signifies area of focus and core competency

Stories

Rites of Renewal

Top brass held in high respect Enviable accomplishments and experiences Inspiring working style and methodology

Internal Conflicts - Sources

Sources of Power and Authority

Human Resources

Innovation

Control Mechanisms

Rules , Regulations Written Documentation Standardization Legitimate Authority Strict hierarchy

Competition amongst several branches Branch targets set based on vintage and locality

Fundamental Area of Study

Study the Evolution of Organization

Study the organization as a part of Banking Sector

Study the Existing structure, beliefs and value systems

Study the challenges and the way forward

Challenges for the Future

Recommendations

THANK YOU

Q&A