Case Study on VERO BICYCLES PVT. LTD.

Some of the Ideal Objectives of the Study can be:

To identify the problems causing decline in sales and finding ways of increasing sales and profit. Taking decision related to whether there is need for changing manufacturing style.

Understanding the consumer behaviour of bicycle buyer and considering dealers view
point helps in forecasting sales. Helps in development of new products and modification of existing products or innovation.

Research Design
Since reason for decline in sales is not very clear so Exploratory Research Design would be a suitable option.

Exploratory design is characterized by its flexibility in adapting to situation

and has the goal of formulating problem more precisely, clarifying concepts, gathering explanations, gaining insight, eliminating impractical ideas, and forming hypothesis. So we can find all possible reasons and study the problem thoroughly to get insight into the problem. There are various data collection methods in Exploratory Research Design like Literature Search, Experience Survey, Focus group and case study.

Data Sources
While going for data collection there is an option of either going for primary data or secondary data. Secondary data may be available in articles, journals it helps in saving of time and cost but there is a disadvantage that data may not fit the problem perfectly so collection of primary data may be a better option in this case. Even in primary data collection method there are various options like going for interview, survey method or questionnaire.

Questionnaire
Accordingly since this case demands for getting reason of dissatisfaction with Vero bicycles, a rating grid type of questionnaire with ranking can be used to collect data from people. Questions can be initially structured target questions and for feedback towards the end Unstructured questions can be placed. These questionnaires can be given outside the cycle shops to the dealers, customers. The advantage of using rating grid type of questionnaire willbe its single response per question. An example of this can be:

Sampling Design
Sample is a small element of population with the same characteristics as that of entire population. There are basically two types of sampling probability sampling where each sample unit has equal chance of being included into the sample and the other is non- probability sampling where there is no-equal chance of unit of sample to be included in sample. I will suggest Non Probability sampling. In non probability sampling, Snow ball sampling can be used since information can be collected from few sample and on their recommendation more sample can be selected.