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    This document discusses the diffusion of CourseSites, an online course platform introduced in 2011. It went through typical stages of innovation diffusion including need, research and development, and commercialization. CourseSites met an increased need for online education as more students and programs went online. After research addressing concerns about complexity and workload, it was successfully commercialized through marketing, distribution, implementation and gaining acceptance across 159 countries and over 12,000 institutions. Key factors in its adoption included addressing advantages over traditional methods and making it easy for teachers to try out and understand. Change agents played an important role by convincing different groups of adopters and providing support to help the innovation reach critical mass.

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    Storyboard for Diffusion of Innovation and Technology video project.

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    This document discusses the diffusion of CourseSites, an online course platform introduced in 2011. It went through typical stages of innovation diffusion including need, research and development, and commercialization. CourseSites met an increased need for online education as more students and programs went online. After research addressing concerns about complexity and workload, it was successfully commercialized through marketing, distribution, implementation and gaining acceptance across 159 countries and over 12,000 institutions. Key factors in its adoption included addressing advantages over traditional methods and making it easy for teachers to try out and understand. Change agents played an important role by convincing different groups of adopters and providing support to help the innovation reach critical mass.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    109 views18 pages

    Diffusion of Technology

    Uploaded by

    Hornet Tennis
    This document discusses the diffusion of CourseSites, an online course platform introduced in 2011. It went through typical stages of innovation diffusion including need, research and development, and commercialization. CourseSites met an increased need for online education as more students and programs went online. After research addressing concerns about complexity and workload, it was successfully commercialized through marketing, distribution, implementation and gaining acceptance across 159 countries and over 12,000 institutions. Key factors in its adoption included addressing advantages over traditional methods and making it easy for teachers to try out and understand. Change agents played an important role by convincing different groups of adopters and providing support to help the innovation reach critical mass.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 18

    CourseSites and Its Diffusion

    John R. Smith, III Walden University EDUC

    Introduced in 2011

    Opening Education
    During

    the past decade, the world has become wide open for learning.
    Curtis

    Bonk, April 2012

    Versatility in the Classroom

    Stages of Innovation Diffusion


    NEED
    RESEARCH DEVELOPMENT COMMERCIALIZATION

    MEETING THE NEED


    Increased global society and the increase in education across distances

    Increased Need
    Roughly

    half of the 4,500 brick-and-mortar college and universities now have online programs. Of more than 18 million U.S. college students, 3.9 million were enrolled in at least one online college course in fall 2007, an increase of 13% from 2006. Traditional on-campus enrollment increased 1% over that period.

    Research and Development


    Promotes Free

    and flexible

    collaboration

    Customizable Use

    Promotes

    technology use in a meaningful way


    learning outside of the classroom.

    friendly
    Promotes

    Research Brings About Concerns

    Concerns about complexity Increased work loads

    Classroom Concerns

    Number of computers for students Internet access at home/ outside of school

    Commercialization

    Process of Commercialization within Our School System


    Packaging
    1. Surveys 2. Creating usage policies

    Marketing & Distribution Implementation 1. Making the public aware 1. Mass teacher sign-up 2. Professional learning plans 2. Full scale implementation 3. Communitywide seminars

    From Knowledge to Implementation


    Confirmation

    Implementation
    Decision Persuasion

    Knowledge

    Timeline of Usage

    159 Countries

    54,542 Instructors

    12,573 Institutions

    Recognizing Potential Change Agents

    Identify and employ innovators and early adopters

    How Can we Convince Others?


    Relative

    Advantage: Technology that will improve instruction and employ researchbased pedagogy Triability and Complexity: Provide teachers and support staff the opportunity to try the technology and understand the simplicity of the program CONVINCE EARLY MAJORITY, LATE MAJORITY, AND LAGGARDS

    Roles of a Change Agent


    Recognize

    how an innovation can improve production. Initiate the problem solving sequence

    Provide

    opinions to peer groups and support staff Role of trouble shooter and mechanic Help bring about Critical Mass

    CRITICAL MASS The point of no return when an innovation is well on its way to full adoption.

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