2011 IBM Corporation

Robert LeBlanc IBM Senior Vice President, Middleware Software

The Future of Cloud in the Enterprise

2011 IBM Corporation

THIS TERM GENERATES OVER 54 MILLION RESULTS ON GOOGLE

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2011 IBM Corporation

What is Cloud Computing?

2011 IBM Corporation

THIS PERSON WAS THE FIRST TO USE THE TERM CLOUD COMPUTING IN A PUBLIC FORUM
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2011 IBM Corporation

Who is Dr. Ramnath Chellappa?

2011 IBM Corporation

Cloud computing allows companies to rethink IT and reinvent the way they do business

Reinvent Business
Faster time to market for new services Focus on differentiated processes Meet changing customer expectations, realtime access to technology
Transformation

Efficiency

Rethink IT
Rapidly deliver services Integrate services across cloud environments Increase efficiency
Economics of Computing are Changing
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2011 IBM Corporation

There are three ways to deliver IT capabilities

Software, hardware, & networking Pre-integrated systems & appliances Provided as a service

Cloud computing is a new model for delivering and consuming IT capabilities

2011 IBM Corporation

IBM has been innovating in the underpinnings of Automated Cloud for over 45 years
Standardized Virtualized
Systems Strategies, Inc

Integrated

1960s

IBM Cambridge Scientific Center begins development of CP-40, first OS that implemented complete virtualization

IBM delivers more than 1,300 System/370 computers worldwide and announces VM virtualization

IBM delivers MQSeries providing standardized, reliable messaging across heterogeneous (IBM and non-IBM) environments. WebSphere MQ is a key entry point for SOA

IBM standardizes topologies and patterns to speed application deployment to cloud and virtual environments with IBM WebSphere Cloudburst

IBM acquires Cast Iron for hybrid cloud integration

2011 IBM Corporation

IBM Cloud Capabilities

IBM SmartCloud
www.ibm.com/smartcloud

Business Process as a Service

Platform as a Service

Infrastructure as a Service

Design

Deploy

Consume

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2011 IBM Corporation

Cloud Service Models have foundational components

Business Application Services Industry Solutions

Application Lifecycle Application Services

Management
Workload Services Integration

Operations Support System

Optimization

Security

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2011 IBM Corporation

 with end to end capabilities to design, deploy, and consume clouds and services
Business Process as a Service
Business Application Services Industry Solutions

Platform as a Service
Application Services Application Lifecycle
Collaboration Analytics Process Management

Developer & Tester Collaboration

Development Automation

Life-cycle Traceability

Integration

Process Integration

Application & Data Integration

Identity Integration

Management Integration

Spillover/Failover Services

Workload Services

Elastic application runtimes

Elastic Application Resources

Workload & Topology Patterns Multi-tenant Applications

Dynamic Workload Management

Fine-grained SLA Enforcement

App Health Mgmt & Self-Healing

Continuously Available Apps

Workload & Data Mobility

Infrastructure as a Service
OSS
Service Quality Management Image Management Service Asset Management Service Operations Mgmt Service Automation Management

Optimization

Heterogeneous Platform Management

Workload Acceleration

Optimized Workload Placement

Virtualized Compute, Network, Storage

Power Management

Security

Security Management

Tenant Isolation

Identity Management

Intrusion Detection

Data Protection

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2011 IBM Corporation

Key capabilities fundamental to private clouds

Application and Data Integration Workload and Topology Patterns

Service Automation Management

Image Management Security

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2011 IBM Corporation

Simplify access and improve management to achieve quicker Service Delivery

Service Automation Management
Automated provisioning and de-provisioning Simplified access to computer, storage, and networking resources Standardization and automation for faster dev, test, pre-production, and production systems
Service Subscription Request a service Sign contract Architect

Value Realized

Wait time for self service reduced by 98%

Build dev / test envts: 1 week to 1 hour Wait time for self service reduced by 98% Reduce provisioning time by 51% Build dev / test envts: 1 week to 1 hour Deploy provisioning services in less than 30 mins Reduce time by 51% Deploy services in less than 30 mins

Deploy Service Request-driven provisioning Self-service interface

Offer Service Register services, resources Add to service catalog

Developer

IT Ops

Manage Service Ops Control ops and changes Automate changes

Service Creation Scope of service SLAs

Service Termination Controlled clean-up

IBM Tivoli Service Automation Manager

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2011 IBM Corporation

Reduce image sprawl and operational costs with Image Management

Image Management
Build and deploy images from master patterns Federate an image inventory across your environment Templatize complex app patterns into images Shift the management to master images vs instances Enable offline analytics and maintenance operations

Value Realized
Reduce labor costs by 40% - 80% by increasing server image/ admin ratio Over 50% lower TCO Improve compliance

Deploy
Instantiate images onto virtual servers, enabling high speed topology composition and provisioning

Manage Build
Design and generate semantically rich images Versioned image library enabling backup, monitoring, patching, securing and analyzing

IBM Tivoli Provisioning Manager

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2011 IBM Corporation

Workload Deployment Models are evolving

Consolidation & Virtualization Standardization & Automation

Individual Deployment
Application Middleware Operating System Hardware

Shared Hardware
App MW OS App MW OS

Virtualized Applications
App MW OS App MW OS App MW OS

Integrated Middleware Platform & Image Management

App App App App

Integrated Middleware Platform

Shared Hardware

Shared Infrastructure

Shared Infrastructure

Benefits Increased utilization of infrastructure Location independent deployment

Challenges Low hardware utilization Heavily customized infrastructure

Challenges Building images Image proliferation Governance of changes Creation of composite applications Connectivity to legacy and off premises applications

Benefits Standardized middleware Increased utilization of software Improved deployment speed Simplified applications management

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2011 IBM Corporation

Image Management

Take advantage of cloud qualities of service when building and deploying applications
Workload and Topology Patterns
Build and deploy apps that scale Machine independent Optimized for container managed services

Value Realized
Reduce set up time for WebSphere environments from weeks to minutes 13x 15x faster time to market

Workloads & Patterns Images

WAS
DB2 Portal MQ Web App Database

Collect and Dispense

Deployed and Managed Workloads

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IBM Workload Deployer

2011 IBM Corporation

Maximize the value of investments with hybrid cloud integration

Data and Application Integration
Pre-built templates for most common cloud integration scenarios Simple configuration, not coding approach Deployed as an appliance, virtual appliance, or integration as a service

Value Realized
Connect over 40 SaaS apps with each other and with 100s on-premise applications in days Gain real time visibility of business information in the cloud Save as much as 80% vs. custom code

Cloud Applications

On-premise

IBM WebSphere Cast Iron Integration

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2011 IBM Corporation

Cloud computing is delivering real value for clients

Service Automation Management Image Management
Workload and Topology Patterns

Application and Data Integration

Dynamically create secure virtual, infrastructures for local businesses in hours

Optimized data center, reduced provisioning time for applications

Reduced provisioning time from 3 weeks to 18 hours 13x-15x faster time to market Save $3M -$4M in alternative configuration costs
IBM WebSphere Hypervisor Editions WebSphere Cloudburst Appliance

Integrated CRM and ERP systems with onpremise solution

50% time savings in processing complex orders Projected 370% first year ROI Estimated savings of $75M over 5 years
IBM WebSphere Cast Iron Integration

IBM Service Delivery Manager IBM Bladecenter

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2011 IBM Corporation

Cloud security controls across all major IT Domains

Security
Security is integrated into the fabric of the cloud Workload driven approach Applied across people, data, apps, network, and infrastructure

Value Realized
Analyze more than 13B security events daily Block more than 150M attacks each day Over 3,000 highly skilled security professionals

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2011 IBM Corporation

An evolution of standards for cloud

Cloud Standards Customer Council
On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by the Object Management Group (OMG) to deliver on the promise of open cloud computing! Join today: http://www.cloudcustomercouncil.org Over 45 companies signed up prior to todays launch the largest in OMG history!

Business agility Rise of the Dawn of the application server world wide web Java, Java EE, HTTP, HTML, WSFL, XML, XML Schema, XLANG, REST SOAP, WSDL, UML, Web2.0, ... Service orientation WS*, WS-I, SCA, BPEL, SAML, XACML BPMN, SBVR, RIF,

Cloud Computing Cloud architecture at The Open Group (TOG) DMTF Open Virtualization Format (OVF) DMTF Cloud Management WG (IAAS APIs) OASIS Cloud Identity Management TC

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2011 IBM Corporation

IBM provides a Comprehensive set Cloud offerings today ..

IBM SmartCloud
www.ibm.com/smartcloud Business Process as a Service

2k successful cloud
engagements in 2010

50% of Fortune 10 and

Fortune 50 working with IBM on private clouds

Platform as a Service

80% of Fortune 500

Infrastructure as a Service

companies using IBM cloud capabilities

Design

Deploy

Consume

IBM has one of the most comprehensive cloud portfolios, with the cloud integrated throughout its many lines of business. Moreover, IBMs consulting arm has put them in touch with numerous early adopters and special use cases all of which helps the company stay ahead of competitors. Jeff Vance, Datamation

IT Without Boundaries
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Speed and Dexterity

New Business Value

2011 IBM Corporation

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2011 IBM Corporation