Section

Section

Section

Section

Some interesting facts FOR Radio

@LCmediaHouse

@Dinesh_Malhotra

1. Fastest growing medium after C&S TV

2008
100 90 80
70.4

2010

Growth
40 35 30 25

70
59.8

60 50 40 30 20 10 0

18.0 20
36.1 35.4

15 4.0 10
19.4 9.7 8.7

-2.0

18.6

5 0 -5

TV - C & S

Any Print - AIR

Any FM - Last 1 week Cinema - Last 2months

IRS-08 R1 & 10 Q2 Urban

2. Reach of FM is far higher than that of most leading print vehicles

2500 2000

2306

1478
1500 971 1000 950

500 0
Radio City The Times of (Last 1 Week) India Maharashtra Times Internet (Yesterday Users)

485
3 Navbharat Times Cinema (More than once a week)

All Figs in 000 Source: IRS Q22010 SEC ALL 12+. IRS: Mumbai

3.Radio City reach is significantly higher than most niche segments

2500

2306 2076 2030

2000
1553 1467

1500

1350 1224
1159

1000
745
655 650

500

419 277

All Figs in 000

Source: SEC ALL 12+. IRS Q2 2010

4. Radio most preferred after TV with 78 mns being spent on the medium

120 100 80 60 40 20 0

102

78 63

23

TV

Radio
Source : IRS-2010 Q2

Internet

Press

5.Time Spent by Town class: Growth for TV comes from smaller towns; for print comes from 10 lacs + towns and Radio has shown growth 40 lakh + towns and also small town Time Spent on Medium (in Minutes)
TV 2010 2009 Difference Growth % Print 2010 Urban 110 108 1.2 1.1 Urban 30 40 lakh+ 122 122 0.1 0.1 40 lakh+ 33 10-40 lakh 106 107 -1.1 -1 10-40 lakh 30 5-10 lakh 108 107 1.1 1 5-10 lakh 29 1-5 lakh 105 102 3.2 3.2 1-5 lakh 29 < 1 lakh 104 102 2.3 2.2 < 1 lakh 27

2009
Difference Growth % Radio 2010 2009 Difference Growth %

29
0.8 2.7 Urban 60 58 2 3.4

32
0.4 1.2 40 lakh+ 62 60 2 3.3

29
1 3.5 10-40 lakh 59 60 -1 -1.7

29
0 -0.1 5-10 lakh 59 58 1 1.7

27
1.5 5.4 1-5 lakh 59 57 2 3.5

26
0.8 3.1 < 1 lakh 59 55 4 7.3

Source: IRS Q22010- IRS R1 2009

6.Time Spent by SECs: SEC AB shows growth in Times spend for Radio
Time Spent on Medium (in Minutes)
TV All SEC A SEC B SEC C SEC D/E

2010
2009 Difference Growth % Print 2010 2009 Difference Growth % Radio 2010 2009 Difference Growth %

102
101 1.6 1.6 All 27 26 0.9 3.4 All 78 79 -1 -1.3

116
114 2.4 2.1 SEC A 37 37 0.4 1.2 SEC A 77 76 1 1.3

113
111 1.4 1.3 SEC B 32 31 0.8 2.6 SEC B 80 79 0.9 1.1

113
111 2 1.8 SEC C 29 28 0.9 3.1 SEC C 84 84 -0.9 -1.1

105
105 0.8 0.8 SEC D/E 25 24 0.7 3 SEC D/E 85 88 -3.3 -3.7

Source: IRS Q22010- IRS R1 2009

7.Radio is the second fastest growing medium in SEC A after Internet

Best bet for targeting high end consumers

% Growth(Reach)
Cinema
Internet
-2.5 37.2

C&S Viewer Print

FM Radio
-3.5

10.0

21.5

-10.0

0.0

10.0

20.0

30.0

40.0

SEC A IRS 2010 Q2 vs 2007 R1

8.With Radio added to the TV plan, more people can be reached

10 - 40 Lakhs 175

towns
175.5

Metro

331

175

332 331
330

174.5
174

174

329
328

173.5
173

327 326
325

326

172.5

TV

TV + Radio

324
323

towns

1-5 Lakhs

192 191.5

192

322
TV TV + Radio

191 190 190.5 190 189.5

Figs in Lacs
Source: TGI 2010 : SEC ABC : 15-54

TV

TV + Radio

9. FM more skewed towards upwardly mobile audiences Higher affinity with new age media like internet
10 Q2 (000s) TV - C&S Print Internet Cinema All 275958 70 35 6 16 TV - C&S 194399 100 43 8 20 FM 80 53 15 30 Print 85 100 14 25 Internet 17267 91 82 100 46 Cinema 44177 87 55 18 100

53638 97796

FM

19

22

100

29

46

36

Also low duplication with print

Highest duplication with internet mindset match?
IRS Q2 2010, Urban

10. Top FM stations command a more elite audience than top TV channels!
Radio City has higher skew towards SEC A; more than Top GECs & Hindi News Channel
250

200

150

100

50

SEC A Aaj Tak

SEC B SEC C SEC D SEC E Colors Star Plus Radio City (91.1) Radio Mirchi (98.3)

IRS 2010 Q2, Statistics : Index to All population

11. Quality audiences assured because of least clutter

Vehicle Star Plus Colors Sony Ent. Zee TV Radio City

FCT indexed to Radio City September 2010 Adex

Commercial time

224
188 176 174

100

CASE STUDY.
BASED ON RAM, TAM & IRS-2010 Q2

Case Study- Why Radio is a better investment than TV

Prime-Time Comparison

Mumbai : With a frequency of 26.6, Radio City delivers more than double the reach @ 1+ of Star Plus
Delhi : Radio City delivers 12 times the frequency of Star Plus

Mumbai
Channel Star Plus Radio City Delhi Channel Star Plus GRP 35 AOTS 1.7 GRP 15 711 AOTS 1.3 26.6

Reach %
1+ 12 27 Reach % 1+ 21 3+ 4 3+ 1 23

Reach '000
1+ 44 409 3+ 4 357

Reach '000 1+ 104 3+ 20

Radio City

345
TG
TV Radio

12.1
Weeks Females, 15+, SEC BC Wk 38 Females, 12+, SEC BC Wk 29-40

29
Time Band

20

360

253

8pm to 11pm

8pm to 11pm

Case Study- Why Radio is a better investment than TV

Morning Time-band Comparison

Mumbai : With a frequency of 31, Radio City delivers more than thrice the reach @ 1+ of Star Plus
Delhi : Radio City delivers more than 6 times the frequency of Star Plus

Mumbai Channel Star Plus Radio City GRP 25 1053 AOTS 2.8 31 1+ 9 34

Reach % 3+ 3 27

Reach '000 1+ 25 523 3+ 8 406

Delhi Channel Star Plus Radio City GRP 34 542 AOTS 2.3 14 1+ 15 38

Reach % 3+ 4 30

Reach '000 1+ 53 474 3+ 14 372

TG
TV Radio

Weeks Females, 15+, SEC BC Wk 38-41 Females, 12+, SEC BC Wk 29-40

Time Band

7am-11am 7am-11am

12.Radio high on frequency with 800 spots in comparison to TVs mere 9 spots; CPT being the lowest amongst all medium Radio proves to be the better investment

Comparing an outlay of Rs 16 lacs in Mumbai

Radio # 20 secs Reach(000s) CPT Duration/ Spots per day 800 722 2216
3 months/12 spots a day

TV 9 182 8791
1 week/ 1 spots a day

Print 2 679 2368

1 week

16L plan, Unit: 20s(City) Prime Time. 75cc(Print) TOI+Mir 20s(Star Plus) Prime Time Mumbai, AA 25-44 AB IRS Q22010(Print),TAM(TV),RAM(FM)

Let us see what TAM has to say about Radio

TAM media research 2010

13.Radio has grown across all days of Week

Weekday growth has been stupendous

Average Audience (000s)

800
Average Audience (000s)

6.83%

12.3 %

9.4%

700 600 500 400 300 200 100 0 Weekday Saturday 685 610 585

640

658

703

Mar-08 Aug-10

Sunday

Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata

14.Higher Growth recorded by Radio in Morning & Evening time-bands Other dayparts also chipped in with growth numbers
1400 1200
1091
14 %

1249
8%

Average Audience (000s)

1000 800
23 %

969

7%

25 %

897
3%

865 806 698 575 590

870

600
423

519

Mar-2008 Aug-2010

400
200

0
Early Morning Morning Mid Morning Afternoon Evening Late Evening

5 am- 7am

7 am- 10 am

10 am-1 pm

1 pm- 5pm

5 pm- 9 pm

9 pm- 12 am

Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata

15.Radio Reach growth on par with TV Reach through the day

Cume Reach %

100 90 80 70 60 50 40 30 20 10 0
05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00

Universe (000s) RAM:25567 TAM: 46451

TV

Radio

Source: TAM & RAM, Period- June-Aug2010, Markets: Mumbai, Delhi Bangalore, Kolkata

16. Radio performing different roles through the day:

Reach builder in the mornings while acts as a supplement medium in the evenings Average audience by DayParts (000s)
TVR in (000s)

RADIO Dominates
Radio Acts as a Reach Building Platform in Mornings

TV Dominates

5am-7am

7 am-10 am

10 am-1 pm

1 pm-5 pm

5 pm- 9 pm

9 pm-12 pm

Radio- Source: RAM, TG: AA 10+, Period: Jun-Aug10 TV- Source- TAM, TG: AA 12+; Period: Jun-Aug10; RAM Markets

17. Advertisers have increased spends on Radio by almost 40%.

No. of Hours

Commercial time by RAM Markets

38 % 36% 43 % 36 %

37 %

5%

5am-7am

7 am-10 am

10 am-1 pm

1 pm-5 pm

5 pm- 9 pm

9 pm-12 pm

Source: Adex; Period: June-Aug 2010

18. Radio advertising spends growth is the highest for Saturday! In line with engagement growth being highest for Saturday

37%
No. of Hours

43%

32%

Source: Adex; Period: Jun-Aug 2010

CASE STUDY: CADBURYS CELEBRATIONS: RAKSHA BANDHAN

4 Weeks of activity with presence on TV & Radio Optimizing the spots on TV & Radio to ensure reaching out to maximum audience

20. Spots on TV & Radio is increased in tandem with peaks touching in Week 34 Cadburys Celebration: Raksha Bandhan
Spots

Weeks Source: Adex, Market: All India, Period: Wk 32-35

Inclusion of Radio in plan shows spike in people reached

Reach (in Mn)

Source: TAM & RAM, Market: Mumbai, Period: Wk 32-35, RAM TG: AA 12+, TAM TG: AA 10+

FM Listeners Party Harder, Tech-Savvy, Air Travelers, StyleConscious and Consume Premium Foods
Air Travel Lifestyle Heavy Clubbing Heavy Discos Heavy Coffee Shops Heavy Pubs & Liquor Bars Theatre Music and art New Products in Home Apple iPod Digital Radio / World Tel Digital Photo frame Recordable CD Player Home Theatre System LCD Screen TV Web Cam Recordable DVD Player Plasma Screen TV Access to New Technology Satellite Navigation for cars Combined MP3 and digital multimedia player PVR /DVR Hi-Fi unit with built-in hard disk High Definition ready TV Less often Modular Kitchen Cabinets Microwave Ovens DVD recorder/ HDD recorder Photo Printer Pvt Radio 219 203 173 161 140 Pvt Radio 202 175 168 156 154 152 149 142 123 Pvt Radio 281 264 207 186 176 176 170 140 114 C&S TV 109 103 106 107 107 C&S TV 112 109 108 113 112 112 109 111 114 C&S TV 113 111 112 113 110 109 111 112 109 Press 134 92 115 112 104 Press 116 81 114 105 113 118 122 118 116 Press 114 114 71 96 114 111 119 115 117 Air Travel within India in last 12 months Travelled abroad in the last 12 months Premium Cosmetics & Personal Care Blushers & Highlighters Cleansing Creams And Lotions And Wipes Deodorants/Anti Perspirants Hair Conditioners Body Sprays Face Washes & Scrubs Foundation (Make Up) Body Creams & Lotions Perfumes Premium Foods Margarine/Low Fat Butter Instant Pasta Packet Frozen Vegetables Breakfast Cereals Conserve Jelly Powder/Crystal Mayonnaise/Sandwich Spreads Jams/Marmalade Packet Frozen Paneer Tinned And Packet Soups / Soup Mixes Microwave/Pressure Cook Popcorn Ready To Eat Food Tomato Ketchup Instant Noodles Packaged Non-Veg Food - Raw Pvt Radio 254 151 Pvt Radio 183 169 167 165 163 163 157 156 142 Pvt Radio 190 172 168 167 164 164 161 158 158 156 151 146 138 125 124 C&S TV 104 102 C&S TV 104 106 106 105 106 105 104 104 104 C&S TV 106 105 106 105 100 107 104 107 104 106 105 103 104 104 102 Press 122 117 Press 89 110 112 108 98 112 93 109 96 Press 105 109 109 109 103 107 112 113 111 107 110 104 109 106 101

FM listeners party harder & are more tech-savvy. Air Travelers, Believe in the mantra of consumption Have possession of high-end products. of healthy & premium food. More Style Conscious
Source: TGI 2010

Radio City Listeners- Young, trendy, on the move, more tech savvy, more conscious about how they look & what they eat.
Lifestyle Heavy Clubbing Heavy Discos Heavy Coffee Shops Heavy Pubs & Liquor Bars Theatre Music and art Pvt Radio 219 203 173 161 140 Pvt Radio 202 175 168 154 152 149 142 123 Pvt Radio 281 264 207 186 177 176 176 170 140 Pvt Radio Radio City C&S TV 255 109 205 103 194 106 154 107 169 107 Press 134 92 115 112 104 Premium Cosmetics & Personal Care Blushers & Highlighters Cleansing Creams And Lotions And Wipes Deodorants/Anti Perspirants Hair Conditioners Body Sprays Hair Sytling Gels, Mousses And Creams Body Creams & Lotions Perfumes Face Moisturising Creams, Lotions & Cold Cream Face Powder (Compacts) Pvt Radio Radio City 183 203 169 187 167 172 165 187 163 167 159 192 156 139 142 151 137 137 130 134 C&S TV Press 104 89 106 110 106 112 105 108 106 98 104 108 104 109 104 96 102 104 107 90

New Products in Home Apple iPod (Digital Music player) Digital Radio / World Tel Digital Photo frame Home Theatre System LCD Screen TV Web Cam Recordable DVD Player Plasma Screen TV

Radio City C&S TV 311 112 122 109 226 108 198 112 132 112 166 109 179 111 150 114

Press 116 81 114 113 118 122 118 116

Access to New Technology Satellite Navigation for cars Combined MP3 & digital multimedia player PVR /DVR Hi-Fi unit with built-in hard disk Air-Conditioner High Definition ready TV Less often Modular Kitchen Cabinets Microwave Ovens DVD recorder/ HDD recorder

Radio City C&S TV 356 113 336 233 238 222 209 208 155 232 111 112 113 109 110 109 111 112

Press 114 114 71 96 120 114 111 119 115

Air Travel Air Travel within India in last 12 months Travelled abroad in the last 12 months Air Travelled in last 12 months

Radio City C&S TV

Press

254
151 147

255
178 171

104
102 103

122
117 109

Pvt Radio Premium Foods Radio City Cheese In Tins/Spreads/Cubes/Slices 208 282 Margarine/Low Fat Butter 190 198 Instant Pasta 172 188 Condensed Milk 168 205 Breakfast Cereals 167 219 Conserve 164 250 Jelly Powder/Crystal 164 224 Packet Pasta 164 162 Mayonnaise/Sandwich Spreads 161 188 Jams/Marmalade 158 179 Packet Frozen Paneer 158 188 Tinned And Packet Soups / Soup Mixes 156 184 Microwave/Pressure Cook Popcorn 151 161 Ready To Eat Food 146 160 Branded & Packaged Yoghurt/Dahi 140 170 Tomato Ketchup 138 146 Breakfast Cereal (Like Cornflakes, Oats, Dalia, Etc.) 129 137 Cake Mix/Pudding Mix/Gulab Jamun Mix/Kulfi Mix 127 145 Instant Noodles 125 130 Packaged Non-Veg Food - Raw 124 137 Noodles, Macaroni, Spaghetti/Vermicelli 116 122

C&S TV Press 107 112 106 105 105 109 104 106 105 109 100 103 107 107 106 110 104 112 107 113 104 111 106 107 105 110 103 104 103 106 104 109 104 103 104 102 102 105 103 106 101 105

Source: TGI 2010

Profile of Radio City Listener

19.Are Brand conscious .

City I buy new products before most of my friends I think that well-known brands are better I enjoy foreign food Its worth paying more for organic food I often eat snacks while on the move rather than eating a proper meal

Mirchi

Big

22 23 19 22 25

19 23 14 19 20

20 21 18 24 20

Brand Conscious

High Standard of Living

TGI: SEC AB 15 -55, Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm

20. High Profile Male Listeners

Has branded furniture

City
7.2 3.5 1.9

Mirchi
4.4 3.3 1.4

Big
2.3 0.0 0.0

Branded Furniture: Godrej Branded Furniture: Ikea PC At Home: Sony

Drinks premium drinks .

City
Tiger Hill Beer Directors Special Heineken 2.0 3.9 1.5

Mirchi
1.6 1.1 1.2

Big
2.4 3.4 0.1

Drives high end cars

City Honda City / V-Tec Chevrolet Aveo TV Set : Sony 9.6 1.0 11.1 Mirchi 7.6 0.8 10.9 Big 11.5 1.2 9.6

Wears expensive branded watches

City Watches: Bentex Watches: Tommy Hilfiger Watches: Cartier
TGI: SEC A M 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm

Mirchi 1.2 1.1 0.7

Big 1.8 1.7 0.0

1.5 1.4 0.9

21. High Profile Female Listeners

Progressive

Quality Conscious

Enjoys Traveling
City 34.5 31.8 29.5 27.5 26.9 22.7 19.9 18.6 16.3 8.5 6.3 3.3 2.8 2.5 2.5 2.5 2.4 Mirchi 28.0 31.1 21.2 22.1 21.1 14.5 13.4 16.9 11.8 8.1 2.4 0.9 1.4 0.1 0.0 1.6 0.0 Big 25.2 19.3 26.3 25.0 18.4 22.2 17.1 20.3 14.9 5.9 5.2 0.4 0.5 0.2 0.0 3.7 0.0

Attributes BEHAVIOUR You should make use of everyopportunity that comes your way Its worth paying extra for good quality products I always look for the light/diet versions of food and drink I try to go somewhere different on holiday every time There is no guilt in acquiring wealth and spending it A designer label improves a person's image I enjoy foreign food Its important to keep young looking OWNERSHIP Currently Own: Electric Coffee Maker Currently Own: Cooking Range Shampoos: Brands: All: Avon Shampoos: Brands: All: Dove Owns Branded Furniture : Ikea Watches: Brands: Christian Dior Most Recently Obtained Car: Hyundai Accent Shampoos: Brands: All: Revlon / Revlon Flex Watches: Brands: Optima

Brand Conscious
TGI: SEC A F 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm

Likes to look good

Elite

22. City listeners are informative and are trialist

City
When I see a new brand I often buy it to see what it is like I tend to buy things that I see advertised I would not change the newspaper I read I read a newspaper most days I am a regular cinema goer
46
19 30 39 20

Mirchi
43 18 28 39

Big
46

16
32 39 23

18

Informative

Entertained

Experimental

Radio City listeners

TGI: SEC AB 15 -55, Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm

Radio City Listener In a Nutshell

Independent Progressive

Informative

Positive

Likes Branded goods Fashion Conscious

Health Conscious

Mature
TGI: SEC AB , Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm

Radio City Network Coverage

23.Radio City is the right choice for advertisers due to their right & high presence in the potential markets Classification of Top 20 Cities in India
Megacities Boomtowns Niche Cities Faridabad Amritsar Ludhiana Chandigarh Jalandhar

Mumbai *
Delhi * Bangalore * Kolkata @ Chennai * Hyderabad * Ahmedabad * Pune *

Surat *
Kanpur Jaipur * Lucknow * Nagpur * Coimbatore * Bhopal

These cities account for just a tenth of the countrys population, but generate around 60% of Indias surplus income

Nagpur, Surat & Coimbatore are the cities which is covered by only Radio City.

*- Direct RC presence in these cities

@- RC network presence in these cities

Source: National Council of Applied Economic Research (NCAER)

24. Radio city does not present in niche cities due to low trend in income & expenditure.

The Right Targeting strategy

% Share in India
Mega Cities Boomtowns Niche Cities Population Share 7.40% 1.80% 0.70% Income Share 24.60% 4.50% 1.70% Expenditure share 16.40% 3.40% 1.30% Surplus Income 49% 7.90% 2.90% Source: NCAER 2007-2008 Report

Annual Household Incume Growth

2002-2005 7.50% cities8.50% Mega cities & Boomtowns contributes maximum to national income as compare to niche . 2005-2008 2008-2016 Mega Cities Boomtowns Niche Cities 7.30% 11.00% 12.60% 10.50% 9.80% 11.70% 9.30% Source: NCAER 2007-2008 Report

These are the cities which accounts maximum surplus income, also shows highest expenditure share to Indian GDP as compare to Niche cities. Radio city does not present in niche cities where other network station have shown their strength due to low trend in income & expenditure.

Source: National Council of Applied Economic Research (NCAER)

Radio Citys Performance

ZONE WISE REACH OF RADIO CITY

RAM + NON RAM MARKETS

26. Highest in reach

14250

14250 9741

Figures in 000s

5528 5174

3010

2704 2001 1516 918 617 520 351 263 175 112

Source:SEC ALL 12+. IRS 2010 Q2, RC & Census

Mirchi

City

Red

RADIO CITY HAS THE 2ND HIGHEST REACH

Big

One

Suryan

Fever

Meow

My FM

Hitz

Tadka

Hello

Visakha

Indigo

Aahaa

27. Very Competitive in North Zone

3960

3960 3056

Figures in 000s

2061

1442 959 617

987

973

RADIO CITY HAS THE 2ND HIGHEST REACH WITH 30.56 LACS LISTENERS IN NORTH
Source:SEC ALL 12+. IRS 2010 Q2, RC & Census

Mirchi

City

Red

Big

One

Meow

Fever

Hitz

28. City Close to No.1 position in North + West Zone

10727

10727 8030

Figures in 000s

4260 3245 2451 1703 1516 918 617 520

RADIO CITY HAS THE 2ND HIGHEST REACH WITH 80.56 LACS LISTENERS IN NORTH+WEST ZONE

Source:SEC ALL 12+. IRS 2010 Q2, RC & Census

Mirchi

City

Red

Big

One

Fever

Meow

My FM

Hitz

Tadka

29. 2nd Highest reach in North + South Zone as well

7483

Figures in 000sx
4767

7483

3371

3329 2704

1546

1257 973 617 351 263 175 112

Source:SEC ALL 12+. IRS 2010 Q2, RC & Census

Mirchi

RADIO CITY HAS THE 2ND HIGHEST REACH WITH 47.67 LACS LISTENERS IN NORTH+WEST ZONE

City

Big

Red

Suryan

One

Fever

Meow

Hitz

Hello

Visakha

Indigo

Aahaa

INDIVIDUAL MARKET PERFORMANCE OF RADIO CITY

BASED ON RAM, IRS-2010 Q2

30. Highest reach in Mumbai

700 600 500 400 300 200 100 0

Radio City Radio Mirchi Red FM Big FM Fever FM Radio One Oye

580

574

537 488 393 384

143

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon Sun All Day, Period: Wk 33, Places: All, Cume

31. 2nd Highest in TSL in Mumbai

7 6 5 4 3 2 1 0

6.38 5.03

4.53

4.35 3.58 3.11 3.05

Radio Mirchi

Radio City Red FM

Fever FM

Big FM

Radio One

Oye

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon Sun All Day, Period: Wk 33, Places: All, TSL

32. Highest in Radio Currency TARP in Mumbai

1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0

1.5

1.5 1.2 1.1 1.1 0.8

0.2

Radio City

Mirchi

Fever FM

Red FM

Big FM

Radio One

Oye

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon Sun All Day, Period: Wk 30, Places: All, Tarp

33. 2nd Highest market share in Bangalore

25 20 15 10 5 0

21.7

14.4

14.2

13 10.1 5.3 1.2

Figures in %

Mirchi

City

Fever

Big

One

SFM

Indigo

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon Sun All Day, Period: Wk 39, Places: Home, Share

34. 2nd Highest in TSL in Bangalore

10 9 8 7 6 5 4 3 2
Figures in hh:mm

9.3 7.5

7.2

7.1 6.4 5.5 4.1

1 0
Fever City Mirchi Big One S FM Indigo

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon Sun All Day, Period: Wk 38, Places: All, TSL

35. 2nd Highest in Radio Currency Tarp in Bangalore

2.5 2 1.5 1

2.3

1.5

1.5

1.4 1.1 0.6

0.5
0.1

0
Figures in %

Mirchi

City

Fever

Big

One

S FM

Indigo

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon Sun All Day, Period: Wk 39, Places: Home, TARP

36. 2nd Highest reach in Delhi

900 800 700 600 500 400 300 200 100 0

891

Figs in 000s

673

407

394 299 230 165

Mirchi

City

Red

Big

One

Fever

Hitz

Source: IRS 2010 Q2 , SEC AB 25-44

37. No.1 in Lucknow in terms of reach

Figs in 000s

96

100 80 60 40 20 0

87

52

City

Mirchi

Red

Source: IRS 2010 Q2 , SEC AB 25-44

38. No.3 in Nagpur

Figs in 000s

80 70 60 50 40 30 20 10 0

74

51

34 20

Mirchi

My FM

City

Red

Source: IRS 2010 Q2 , SEC AB 25-44

39. Strong No.2 station in Surat

Figs in 000s

50 45 40 35 30 25 20 15 10 5 0

47

35

19 16

Mirchi

City

My FM

Big

Source: IRS 2010 Q2 , SEC AB 25-44

40. No.2 in Vadodara

Figs in 000s
45 40 35 30 25 20
14 41

15 10 5 0
Mirchi City

13 8

Big

Red

Source: IRS 2010 Q2 , SEC AB 25-44

41. No.3 in Vizag

Figs in 000s
25
23

20

19 15

15

12

10

0
Red Mirchi City Big

Source: IRS 2010 Q2 , SEC AB 25-44

42. 2nd Highest reach in Pune

Reach %

70 60 50 40 30 20 10 0

70

29 23 19

Radio Mirchi

Radio City

S FM/ Red FM

Radio One

Source: AC Nielsen Aug SEC AB 25-44

43. 2nd Highest reach in Ahmedabad

50 45 40 35 30 25 20 15 10 5 0

50

Reach %

31

16

3
S FM

Mirchi

City

My FM

One

Source: AC Nielsen June SEC AB 25-44

THANKS