Proposals

Srushti Mehta
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Chapter Objectives
To get acquainted with the format of a Proposal To know various sections of a proposal and intricacies of writing these sections To understand the writing style and appearance of proposals

Purposes of proposals

The general purpose of any proposal is to persuade the readers to do something, whether it is to persuade a potential customer to purchase goods and/or services, or to persuade your employer to fund a project or to implement a program that you would like to launch.
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Purposes of proposals

Some of the purposes are:

To

survey attitudes of the consumers To conduct a training program for the employees To help implement ERP within an organization To organize a stall at an exhibition for sales promotion Any many more like this ..
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types of proposals

Proposals are sales presentations, easily classified in to following:

Research

Proposals Business Proposals

Like reports, they may be short or long and formal, may be solicited or unsolicited.
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types of proposals
Research
Research

Proposals

proposal is usually academic in nature. Professors, or the Universities or the B-schools for which they work, desire to obtain a grant in response to a request or an announcement from the government or other agency.
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types of proposals
Business
In

Proposals

case of solicited business proposals, competition is likely, as others may also submit the same. In case of unsolicited proposal, the sender needs to convince the reader or review committee about his/her understanding of the organizations needs or problems and that s/he can help solve it.
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Parts of proposals

The parts of a proposal, listed below, may be used in major business proposals. They may be adapted for a research proposal, within or outside the company:
Prefatory Parts: Title Page Executive Summary, Abstract, Synopsis Draft Contract Table of Contents
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Parts of proposals

(contd.)

Body

Introduction

Purpose Problem Scope Project Team

Background Procedures Equipment and Facilities Personnel Information Budget Appendixes

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Supplementary Parts:

short proposals

The sections of a short proposal are:

Letter

of transmittal Executive summary Body of proposal

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Long formal proposals

Long formal proposals contain following sections:

Request

for Proposal (RFP) Chronology of Procedures for Solicited Major Proposals Government Proposals

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Writing style and appearance All rules of writing, including the seven Cs of effective communication, are useful in writing a proposal. First impression is very important and critical.

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Writing style and appearance

An initial appraisal of a proposal is made on following points :

General

Appearance Neatness Consistency of style Title Completeness Professionalism

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