How To Create An Emotional Connection

Storytelling

Avoid Jargon
Document Your Journey NOW

Words To Avoid
Revolutionary
Overnear: This revolutionary technology ensures there is no chance for missed encounters with friends.

Game Changer
Nestio: We believe itll be a real game-changer for the rental industry.

Leading
Grovo: This leading online platform trains users on top Internet tools and cloud services.

Thought Leader
Greenlight is considered the premier thought leader in the industry.

The Power Of A Picture

The Girl With The Pearl Earring An Artist Paints A Picture
* Each Picture Tells A Story, Sends A Message * The Story & Message Are Up For Interpretation * Interpretation Creates An Emotional Connection

Emotional Connection = Emmy Award-Winning Interview

Title: The Next Billion Dollar Beauty Brand Is Orange Category: Interview/Feature Segment Company: Forbes, 2012

How To Show: Storytelling

Meet YesTo CEO Ido Leffler #2 Natural Beauty Products Brand YesTo Reflects Company Spirit Products Are 99.9% Natural

Emmy Award-Winning Interview

SHOW ME: What Is Your Company?
SHOW ME: What Is Your Product?

SHOW ME: What Inspired The Name Of Your Company/Product?

SHOW MEAS IDO LEFFLER DOES!

Emmy Award-Winning Interview

SHOW ME Your Journey
Dont TELL Me You Struggled Dont TELL Me You Pivoted Two Times

Dont Tell Me Its Been A Rough Road

Dont Be Afraid To SHOW ME Storytelling Creates Ido Leffler Actually Brings Us Back To The Moment He Almost Failed To Fulfill His Obligation To QVC.

Emmy Award-Winning Interview

SHOW ME: YesTo Use Analogies?
Monopoly Is Clich

A Push-Back WILL Follow Analogies

Be Prepared To Follow-Up With A (Personal) Story

Emmy Award-Winning Interview

SHOW ME How You Size-Up Against The Competition
HINT: Everyone Has Competition!

SHOW ME Why They ARE Shaking In Their Boots SHOW ME Why They ARE Missing The Boat Give Examples, Statistics! SHOW ME Shifts In Their Product Offering As Ido Leffler Does

How To Create An Emmy Award-Winning Interview

Document Your Journey NOW
Use Your Phones Voice Memo

Send Voice Memo To Assistant/SpeechPad

PR Person Organizes Into Themes Pitch Different Themes To Various Press (Great Way To Offer Multiple Exclusives)

www.forbes.com/sites/BrettNelson

The Path To Kitchen-Friendly Pancakes. How a company cracked the frozen food isle at wal-mart.

How a capital starved entrepreneur thrives using a bizarre financial structure

How a control-freak ceo learned how to let his lieutenants take his business to the next level.

How To Create An Emmy Award-Winning Interview

Create A List Of 5 Must-Have Points For EACH Interview
Write The Stories That Exemplify EACH Point Brainstorm A List Of Questions In Which You Can Use EACH Story

How To Create An Emmy Award-Winning Interview

YesTos Point 1: Inspiration For Companys Name & Product
SHOW ME: Growing Up With Positive Parental Guidance SHOW ME: Reading Richard Bransons Losing My Virginity

SHOW ME: Irony: Bald Guy Selling Hair Care Products

POSSIBLE QUESTIONS:
What Inspired The Name YesTo What Entrepreneur Has Had The Greatest Impact On You?

How Deep Does the Positivity Represented In Your Name Run Into Your Life And Your Brand?
What Credibility Do You Have In Selling Natural Beauty Products?

How To Create An Emotional Connection

SHOW ME: Storytelling

Avoid Jargon
Document Your Journey NOW

Prepare For Interviews With 5 Key Points/Examples