A2 G324: Advanced

Portfolio in Media –
The Briefs.
 IMPORTANT DATES

• Media trip 30th June Tuesday –

all day
• Ch’oscars 2nd July 7-9pm
• SSAT press team
• Rich Mix
Brief Number One –
Music Promotion
Task
You have been hired
by SSP Records to
manage the promotion
of one of their new
acts. You have been
contracted to create
one music video
package, a DVD cover
for the album and an
A4 magazine
advertisement
promoting the DVD.
Brief Number One – Music Promotion

Planning
You will be required to:

1.
Find copyright free song or artist that you have the rights and permissions to promote.
Create a treatment that outlines the way in which you will brand this artist across three
different mediums.

2.Pitch your ideas to the class and evaluate their feedback ( post the video and evaluation on
you tube/ blogger) and get into a groups of 2-3.

3.Amalgamate and develop the best idea and produce a glogger mood board with images/
inspiration videos/ sounds – that clearly defines the brand essence of your artist. Share this to
your blogger account.

4.Allocate job roles outlining who will be responsible for each job during each stage of
production.

5. Conduct at least 2 forms of audience research ( using new technology for at least one).
Evaluate how this research has contributed to your ideas.

6. Analyse at three existing products for each medium you are producing looking at
- Technical construction (media language)
- Construction of representation
- Genre conventions
- Narrative (if appropriate)

7.Write a final treatment for all three products making clear how the products synergise to
construct the brand of the show.

8.Produce detailed flat plans for the DVD cover, a magazine advert for the DVD and a shot
list for the music video.

9.Production Schedule for the campaign.

10.Call sheets/ Recce images for each production session.

Remember this is the minimum planning/ evidence required if you wish do to more that is
relevant to your work and using the technology available it will be credited.

You will need to reflect on the production in your blog each week. Even when working in the
holidays. You are commenting on key decisions and revisions using video and images where
possible to back up your points.
Brief Number Two –
Children’s Television
Promotion

Task

You have been hired by SSP

television to produce a pilot
package for a new children’s
TV drama. You have been
contracted to create the
opening 2 minutes of the
show which must include a
title sequence, a teaser
advertisement, a DVD cover
for the series and a magazine
front cover for the series.
Brief Number Two – Children’s Television Promotion

Planning
You will be required to:

1. Develop a concept appropriate to a 6 to 15 year old audience .Create a treatment

that outlines the way in which your pilot package will run across three different
mediums.

2.Pitch your ideas to the class and evaluate their feedback ( post the video and
evaluation on you tube/ blogger) and get into a groups of 2-3.

3.Amalgamate and develop the best idea and produce a glogger mood board with
images/ inspiration videos/ sounds – that clearly defines the brand essence of
your artist. Share this to your blogger account.

4.Allocate job roles outlining who will be responsible for each job during each
stage of production.

5. Conduct at least 2 forms of audience research ( using new technology for at

least one). Evaluate how this research has contributed to your ideas.

6. Analyse at three existing products for each medium you are producing looking
at
- Technical construction (media language)
- Construction of representation
- Genre conventions
- Narrative (if appropriate)

7.Write a final treatment for all three products making clear how the products
synergise to construct the brand of the show.

8.Produce detailed flat plans for the DVD cover, a magazine front cover for the
series and a storyboard for the television elements.

9.Production Schedule for the campaign.

10.Call sheets/ Recce images for each production session.

You will need to reflect on the production in your blog each week.
Remember this is the minimum planning/ evidence required if you wish do to more
that is relevant to your work and using the technology available it will be credited.
Deadlines

1. The initial treatment/ pitch deadline is

Monday 29th June.

2. The initial pitch video/ feedback/ evaluation/glogster

deadline for blog is 15th July.

3. The planning and research deadline is Wednesday

30th September 3.30 on the blog

4. The video shooting deadline is Monday 2nd

November.

5. The interim edit deadline is Wednesday 11th

November.

6. The final edit deadline is Friday 20th November.

7. The DVD Cover and the Magazine cover/ advert final

print deadline is Friday 11th December 3.30

8. The audience feedback and analysis to be posted

on the blog by Friday 18th December 3.30.

9. The evaluation should be posted on the blog on

Friday 15th January.
 Useful Websites for
Initial Ideas
• TV Drama
• http://www.screenonline.org.uk/tv/id/682920/
• http://www.bbc.co.uk/cult/classic/
• www.tv-ark.org.uk
• www.e4.com/skins/
• http://www.grangehill.com/
• http://www.bbc.co.uk/cbbc/tracybeaker/

• Music Video
• http://www.clipland.com
• http://www.mvdbase.com
• http://www.hsiproductions.com
• www.hurtwoodmedia.com
• www.longroadmedia.com
• http://boom.mtv.co.uk/ - copyright free tracks
• www.mobygratis.com – cpyright free moby tracks
• http://www.soundzabound.com
• My space for potential artistes

• Production
• http://www.ofcom.org.uk/
• www.skillset.org
• www.shootingpeople.com
• http://www.bbctraining.com/onlineCourse.asp?tID=5914&cat=2781
Planning Mark Scheme
• Level 4
• 16–20 marks
• There is excellent research into similar
products and a potential target audience.
• There is excellent organisation of actors,
locations, costumes or props.
• There is excellent work on shotlists,
layouts, drafting, scripting or
storyboarding.
• Time management is excellent.
• There is an excellent level of care in the
presentation of the research and
planning.
• There is excellent skill in the use of digital
technology or ICT in the presentation.
• There are excellent communication skills.
 Blog Reflection
Questions
Week One – what specifically would you like
to work on next year in realtion to each of
these headings and how do you intend to
do this?

• Research and planning

• Creativity
• Digital Technology
• Post- Production

Week Two – What are your initial ideas for

advanced portfolio? Who would you like to
work with? What are your hope and fears
about the project?

Week Three – Summarise your pitch. Evaluate

the feedback and explain how it has
impacted on your idea. Post both videos to
you tube.

Week Four - Who have you joined forces

with? Why? What ideas are you taking
forward? Attach your group glogger poster.