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Holistic Approach to retail

Training people with disabilities (PWD) to enter retail Enhancing skill sets of existing Retail Associates

High Attrition rate in Retail Industry

Career Growth in Retail Industry

Image of the Retail Industry


Retail Employee Day and Trrain Awards

Social, Security and health care benefits for retail Associates

Conducting Health camp for Retail.

Keep them connected: TRRAIN article in STOrai magazine - Sheetal Choksi, director and co-founder, TRRAIN

Use of Technology to engage your employees. Iappreciate: application developed by O C Tanner, USA. IT enables organizations to use the app to set a date for an employee recognition event, invite people to speak, create certificates in 14 languages, and set reminders for birthday and anniversaries. SPARCET: It is a free application that fuels engagement through recognition. It is a public and a way of sharing and letting someone know you appreciate them. It provides personal and shared recognition for individuals across an organization. Give a WOW: designed by Terryberry, North America. Employees can use the Terryberry virtual bulletin board and give each other virtual high-fives. They can then share these on Facebook and Twitter. The program connects with a company's intranet so employees can use their existing user name and password to log in.

Irecognize: designed by Terryberry. It allows employees to send recognition instantly via Facebook, Twitter or Txt, give appreciation e-cards, keep a calendar for important recognition dates and reminders, access tons of recognition tools, checklists and resources.
Socialcast Thanks: It allows peer-to-peer and management recognition of a job well done, in real time. It thanks has a customer library of badges that people can use to say their thanks

Retail Employees' Day 2012


RETAIL EMPLOYEES' DAY is a concept which is unique globally no other

country has a day dedicated to saying Thank you for customer service
Aimed at paying homage to the efforts of front end retail staff in India.

In its first year - 150,000 "thank you's" were said. Retailers chose to celebrate this

day in their own unique and creative ways.


Pan India Rewards and Recognition programs:
Personalized 'Certificates of Appreciation' from customers, Creating connect between the corporate head office and the instore, front line staff.

Celebrations which included the family and staff and customers of stores.
Creating development and training opportunities for staff who were nominated by custom-ers / peers as

being beacons of good service.

Special and Innovative ways of Greeting Employees:


A customized greeting card / badge / ribbon for each and every front-end associate. Changing the desktop wall paper the previous night, in order to have a bright happy wish for their

employees on Retail Employees' Day.

Encouraging the Consumer to say Thank You: Lucky Draws, Bumper Prizes and Contests:

Highlights of Activities Carried Forward by Some of the Retailers:

Mobile Container classroom:

I Just Did It First Edition:


Shashikala darekar Vividha home fashion pvt.ltd, Mumbai Varun iyer Globus, Mumbai

Jitendra kalyani Big bazar, Nashik Inderjeet Singh Basara tailors, Delhi Satbeer kumar Venkateshwara distributors pvt ltd, Delhi Deeptha mylar Titan eyeplus, Bangalore Sunil R shet- Gold plus, Bangalore Tapasi chakravarty A.M mobile telecom, Kolkata Subhra Dasgupta - A.M mobile telecom, Kolkata

Biprasish ghosh Shoppers stop, Kolkata Mythily Tanishq, Chennai

Winner of special Jury Award: Dattatray Dhise, Lifestyle International pvt ltd, Mumbai

I Just Did It Second Edition: North Zone:

Kavita Bhatia Tanishq, Delhi Vivek pandey The Raymond shop, Agra Tariq world of Titan, Jalandhar Afsana Khan - Shoppers shop, Delhi Sumit Kakkar Van Heusen, Delhi

South Zone:

Mohammed Ghouse Dominos Pizza India, Bangalore Ramakrishnan Goldplus, Pudukottai Umesh Nambiar Vodafone mini store, Calicut Anandha Murugan - Dominos Pizza India, Chennai

East Zone: Shilpa Gupta - Aircel, Patna Bhagabati Hansda - Dominos Pizza India, Puri

Shekar Gupta Lifestyle, Kolkata Prakash patel - Dominos Pizza India, Bhilai Deppak kamble Star Bazaar, Kolhapur Roshan Dongare - Big Bazaar, Pune

West Zone:

Prakash Phonde Shoppers stop, Pune Diwakar Sode Shoppers stop, Bhopal Mohammed Bashir A M Mobile telecom, Surat

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