Trinidad Medical Aid Delivering to your doorstep

Presented by: Arundranath Mahase Kerry Wilson Nigel Garcia Cleve Chadee

Business Model Canvas

Key partners Ministry of Health Ministry of the People Key activities Processing of customer requests Locating of medications Value proposition Convenience Reliability Saves time and money Omits hassles in Sourcing Medications. Costumer relationships Loyalty Personal interaction Costumer segments

and Social Development Procurement (NIPDEC) Delivery of medications Ministry of Planning and Sustainable Key resources Development Staff/Labor C40 Central Stores Location Pharmacies Transportation/Vehicle Stationary cost

Word of mouth
Social Media Competitions Channels
Delivery

Patients of Public Health Institutions

CDAP users outside of Public Health institutions. Public users interested in the service

(car/scooter/bicycle)
Online web purchase Facebook Email Fax telephone

Cost structure

Revenue streams Exclusive Government Contractual Agreement Special Requests (Disaster Relief etc.) Non-Govt payments by set fees

Rent
Wages Transport maintenance Fuel

Experiments and Pass/Fail tests

Experiments Potential Customers 40
20 10

Like

%Likes

Pass/Fail 50% Fail

Pass Pass

Newsletter
Fliers Interview

8
10 4

20%
50% 40%

Facebook
Word-of-mouth

52
20

10
10

20%
50%

Fail
Pass

40% Pass Rate

Diagram of Get/Keep/Grow
Competitions Newsletters

Awareness

Cross-sell

Referrals

Interest

Consideration

Purchase

UpSell

Unbuilding

Keep Customer

Loyalty bonuses Customer service focus

Campaign Budget
Tactic Newsletter Fliers Facebook Word-of-mouth Target persons 20 20 52 20 Criteria Inquires/sales sales Inquires/sales sales Pass/fail 40% 8 10 10 10 Cost $30 $20 $0 $0

Blog
Total

20
132

Inquires

5
43

$0
$50

Campaign Goals
Goals A. Sales Values 20 23 4 B. Inquires C. 15% Inquires convert to sales [15% x B]

Total Sales [Customers = A + C] Total Prospects [B C]

24 19

Estimate Customer Costs

Goals
Customer acquisition cost

Formula
Campaign cost Customers

Calculation
$50 24 $50 132

Result
$2.08

Cost per Target Person

Campaign Cost total target persons

$0.37

Estimate Lifetime Value

A. Frequency of purchase B. Average purchase price C. Lifetime period (months) Lifetime Value(LTV) [B x C] Lifetime value > Customer Acquisition cost $480 > $2.08 monthly $20 24 $480 Yes

Hypothesis: Heres what we thought

We should be able to past all our Get tests with our marketing strategy Our budget is limited so we should be safe with Earned Value Demand tactics. Incorporation of web/mobile Get programs were a must.

Experiments: So heres what we did

We went with what works: Copied marketing strategies of successful companies.

Created our flyers and newsletter

Company website is a work in progress Reviewed more feedback from potential customers Conducted sales

Results: So heres what we found

Awareness and interest were generated but not enough consideration. Not a good time of the month to generate new customers Web/mobile factors were less influential than expected People rely heavily on the human interaction

Iterate: So heres what we are going to do next

Official Month-end Get campaign Conduct more sales Complete web-site design Push for more consideration and purchase

Trinidad Medical Aid Delivering to your doorstep

THANK YOU!
QUESTIONS ?
Contact Info :
Email Trinidadmedicalaid@gmail.com Telephone West 732-9968 , East 790-4573, Central 781-2401, South Coming soon Facebook Trinidad Medical Aid Blog - http://trinidadmedicalaid.blogspot.com/ Website Under-construction