Managing communication , Information and Knowledge

Week 2
Jai Sai

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

19/11/2012

LO1 : Understand how to assess information and knowledge needs

Sources : Internal and external; primary and secondary; formal and informal; team workers; customers and other stakeholders

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

19/11/2012

What is meant by Data

Data: a set of discrete objective facts about an event or a process which have little use by themselves unless converted into information. Data for example are: Qualitative and Quantitative
Qualitative Attributes derived through observation Experiment
Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

Quantitative 3 Cost Speed Time Capacity Numerical quantities

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Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

19/11/2012

What is meant by Information

Information: data endowed with relevance and purpose. It has meaning and it is organized for some purpose. Information for example: is a collection of data and associated explanations, interpretations other textual material concerning a particular object, event, or process.
Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

19/11/2012

What is meant by knowledge

Knowledge: a fluid mix of framed experience, values, contextual information, expert insight and grounded intuition that provides an environment and framework for evaluating and incorporating new experiences and information. It originates and is applied in the minds of people. In organizations, it often becomes embedded not only in documents but also in organizational routines, processes, practices, and norms A visual definition relates knowledge with a bite from a red apple - a bite (of information) should be taken, chewed, Business information management by Steve Wood & Dave upon so that it becomes knowledge digested, and acted 6
Chaffey/ Meenakshi Handa

19/11/2012

Data , Information and Knowledge

Data are sensory stimuli that we perceive through our senses. Information is data that has been processed into a form that is meaningful to the recipient (Davis & Olson, 1985). Knowledge is what has understood and evaluated by the knower. (Shifra BaruchsonArbib)

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

19/11/2012

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

19/11/2012

Questions

Data and Information

Who What Where When

Knowledge
How Why

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

19/11/2012

Data conversion into an Information

Condensation : concise

Correction: Removal of errors

Contextualisatio n: the purpose or

reason for collecting data is understood

Categorisation: assigning a type or category to the data

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

Calculation: processed and aggregated data

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Different information groupings in the organisation

Market and customer information Product information Specialist information Business process information Management information and plan Human resource information Supplier information Accountable information
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Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

The functions performed by information

The reduction of uncertainty An aid to monitor or control As means of communication As as memory supplement As an aid to simplification by reducing uncertainty and enhancing understanding, problems situations are simplified and become more manageable.

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

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Information enables organisations to:

Sense Research Monitor and control Exchange information Communicate messages

We can see why Evan and Wuster(1997) wrote: Every business is an information businessinformation is the glue that holds together the structure of all businesses
Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa 13 19/11/2012

Understand ability
Understand ability is what transforms data into information. If the information is not understood it cannot be used and thus cannot add value. Many factors affect understand ability including: Preferences of users Remembered knowledge Environmental factors Language

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

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Practical examples
Situation:
The Quality Control function of a manufacturing process in a wine-making factory

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

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Finito
Hurray ; Revise and Research

Business information management by Steve Wood & Dave Chaffey/ Meenakshi Handa

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