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    1. Online Marketing Success in a down economy Social Media holds the key © 2009 | Think Innovation REGALIX INC www.regalix.com 2600 E. Bayshore Road, Palo Alto, CA 94303 info@regalix-inc.com | 1-888-REGALIX Palo Alto | Bangalore | Chandigarh | New Delhi 2. SAMPLE Presenter – Shivraj Asthana © 2009 | Think Innovation * EVP & Co-founder at Regalix Inc. * Has extensive experience in online marketing * Managed operation in several early startups * 20+ years of management and operational excellence 3. SAMPLE Presenter - Chris Bartik © 2009 | Think Innovation * Director of Marketing, CrownPeak * 10 years of experience in interactive marketing, advertising and PR * Managed marketing strategies and programs with software companies such as Vignette, Quark and Trilogy * Frequent speaker on marketing and content management related topics * Blog can be found at blog.contentmanagement.com. 4. SAMPLE Agenda * Introduction * Why Social Media * Social Media Approach * Lead Gen using Social Media 5. Biggest Mistakes…Survey of Business Professionals Source: AMA Downturn Economic Survey Report, May 2008 © 2009 | Think Innovation Halt or Reduce Spending on Key Marketing Initiatives Focus on short-term tactics Stick to status quo Adopt marketing strategies of other organizations Not being sensitive to competitive threats Don’t know SAMPLE 6. SAMPLE © 2009 | Think Innovation Marketing…embracing change * Marketing changing gear o To deliver more with less o Up-shift to higher performance * Customer behavior changes too o more connected, savvy, value conscious o Driving sales process * Technology adding unprecedented access o Informative, collaborative, “prosumer” * Changing approach o Reach customers where they go o Meet customers on their own turf o Listen, communicate and interact * Changing o Media o Focus o Messaging 7. Your Cliffsnotes o Social media drives traffic into the top of your sales funnel o Quality content converts o Measure refers o Listen SAMPLE 8. SAMPLE Summary © 2009 | Think Innovation * Biggest Mistakes…Survey of Business Professionals * Marketing…embracing change o Marketing changing gear o Customer behavior changes too o Technology adding unprecedented access o Changing approach * Social media…should this matter to me o IBM Study “The Enterprise of The Future. A global study of CEO” * Business/Tech buyers are socially engaged o Missing opportunity by not connecting with them socially? * Top Socially engaged brands * SOCIAL ENGAGEMENT o User generated content – higher credibility o Give-to-take approach o Reliance on social & not corporate communication * Social Media Approach o Monitor the Pulse o Differentiated Targeting o Develop, Repackage and Repurpose o Avoid driving users across sites o Set appropriate goals for each channel * Social Media Drives Traffic * Quality Content Converts o Call to action directs and qualifies prospects * Start Somewhere and Measure o Track the referrals * Measuring the Entire Funnel * Monitor for Leads 9. About Regalix * Forefront of Online M

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    1. Online Marketing Success in a down economy Social Media holds the key © 2009 | Think Innovation REGALIX INC www.regalix.com 2600 E. Bayshore Road, Palo Alto, CA 94303 info@regalix-inc.com | 1-888-REGALIX Palo Alto | Bangalore | Chandigarh | New Delhi 2. SAMPLE Presenter – Shivraj Asthana © 2009 | Think Innovation * EVP & Co-founder at Regalix Inc. * Has extensive experience in online marketing * Managed operation in several early startups * 20+ years of management and operational excellence 3. SAMPLE Presenter - Chris Bartik © 2009 | Think Innovation * Director of Marketing, CrownPeak * 10 years of experience in interactive marketing, advertising and PR * Managed marketing strategies and programs with software companies such as Vignette, Quark and Trilogy * Frequent speaker on marketing and content management related topics * Blog can be found at blog.contentmanagement.com. 4. SAMPLE Agenda * Introduction * Why Social Media * Social Media Approach * Lead Gen using Social Media 5. Biggest Mistakes…Survey of Business Professionals Source: AMA Downturn Economic Survey Report, May 2008 © 2009 | Think Innovation Halt or Reduce Spending on Key Marketing Initiatives Focus on short-term tactics Stick to status quo Adopt marketing strategies of other organizations Not being sensitive to competitive threats Don’t know SAMPLE 6. SAMPLE © 2009 | Think Innovation Marketing…embracing change * Marketing changing gear o To deliver more with less o Up-shift to higher performance * Customer behavior changes too o more connected, savvy, value conscious o Driving sales process * Technology adding unprecedented access o Informative, collaborative, “prosumer” * Changing approach o Reach customers where they go o Meet customers on their own turf o Listen, communicate and interact * Changing o Media o Focus o Messaging 7. Your Cliffsnotes o Social media drives traffic into the top of your sales funnel o Quality content converts o Measure refers o Listen SAMPLE 8. SAMPLE Summary © 2009 | Think Innovation * Biggest Mistakes…Survey of Business Professionals * Marketing…embracing change o Marketing changing gear o Customer behavior changes too o Technology adding unprecedented access o Changing approach * Social media…should this matter to me o IBM Study “The Enterprise of The Future. A global study of CEO” * Business/Tech buyers are socially engaged o Missing opportunity by not connecting with them socially? * Top Socially engaged brands * SOCIAL ENGAGEMENT o User generated content – higher credibility o Give-to-take approach o Reliance on social & not corporate communication * Social Media Approach o Monitor the Pulse o Differentiated Targeting o Develop, Repackage and Repurpose o Avoid driving users across sites o Set appropriate goals for each channel * Social Media Drives Traffic * Quality Content Converts o Call to action directs and qualifies prospects * Start Somewhere and Measure o Track the referrals * Measuring the Entire Funnel * Monitor for Leads 9. About Regalix * Forefront of Online M

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    73 views10 pages

    Online Marketing Success in A Down Economy Social Media Holds The Key

    Uploaded by

    lisabell_P
    1. Online Marketing Success in a down economy Social Media holds the key © 2009 | Think Innovation REGALIX INC www.regalix.com 2600 E. Bayshore Road, Palo Alto, CA 94303 info@regalix-inc.com | 1-888-REGALIX Palo Alto | Bangalore | Chandigarh | New Delhi 2. SAMPLE Presenter – Shivraj Asthana © 2009 | Think Innovation * EVP & Co-founder at Regalix Inc. * Has extensive experience in online marketing * Managed operation in several early startups * 20+ years of management and operational excellence 3. SAMPLE Presenter - Chris Bartik © 2009 | Think Innovation * Director of Marketing, CrownPeak * 10 years of experience in interactive marketing, advertising and PR * Managed marketing strategies and programs with software companies such as Vignette, Quark and Trilogy * Frequent speaker on marketing and content management related topics * Blog can be found at blog.contentmanagement.com. 4. SAMPLE Agenda * Introduction * Why Social Media * Social Media Approach * Lead Gen using Social Media 5. Biggest Mistakes…Survey of Business Professionals Source: AMA Downturn Economic Survey Report, May 2008 © 2009 | Think Innovation Halt or Reduce Spending on Key Marketing Initiatives Focus on short-term tactics Stick to status quo Adopt marketing strategies of other organizations Not being sensitive to competitive threats Don’t know SAMPLE 6. SAMPLE © 2009 | Think Innovation Marketing…embracing change * Marketing changing gear o To deliver more with less o Up-shift to higher performance * Customer behavior changes too o more connected, savvy, value conscious o Driving sales process * Technology adding unprecedented access o Informative, collaborative, “prosumer” * Changing approach o Reach customers where they go o Meet customers on their own turf o Listen, communicate and interact * Changing o Media o Focus o Messaging 7. Your Cliffsnotes o Social media drives traffic into the top of your sales funnel o Quality content converts o Measure refers o Listen SAMPLE 8. SAMPLE Summary © 2009 | Think Innovation * Biggest Mistakes…Survey of Business Professionals * Marketing…embracing change o Marketing changing gear o Customer behavior changes too o Technology adding unprecedented access o Changing approach * Social media…should this matter to me o IBM Study “The Enterprise of The Future. A global study of CEO” * Business/Tech buyers are socially engaged o Missing opportunity by not connecting with them socially? * Top Socially engaged brands * SOCIAL ENGAGEMENT o User generated content – higher credibility o Give-to-take approach o Reliance on social & not corporate communication * Social Media Approach o Monitor the Pulse o Differentiated Targeting o Develop, Repackage and Repurpose o Avoid driving users across sites o Set appropriate goals for each channel * Social Media Drives Traffic * Quality Content Converts o Call to action directs and qualifies prospects * Start Somewhere and Measure o Track the referrals * Measuring the Entire Funnel * Monitor for Leads 9. About Regalix * Forefront of Online M

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    of 10

    Onli ne Mark eti ng Succe ss

    in a d own ec onomy

    Social Me dia hold s th e key

    REGALIX INC

    www.regalix.com
    2600 E. Bayshore Road, Palo Alto, CA 94303
    info@regalix-inc.com | 1-888-REGALIX

    Palo Alto | Bangalore | Chandigarh | New Delhi

    © 2009 | Think Innovation


    Pr es en ter – Shi vr aj Ast ha na

    SA
     EVP & Co-founder at Regalix Inc.

     Has extensive experience in online marketing

    M
     Managed operation in several early startups

    PL
     20+ years of management and operational excellence

    E
    © 2009 | Think Innovation 2
    Pr es en ter - Ch ris B ar tik

    SA
     Director of Marketing, CrownPeak
     10 years of experience in interactive marketing, advertising and PR
     Managed marketing strategies and programs with software companies such as
    Vignette, Quark and Trilogy

    M
    PL
     Frequent speaker on marketing and content management related topics
     Blog can be found at blog.contentmanagement.com.

    E
    © 2009 | Think Innovation 3
    Ag en da

    SA
     Introduction
     Why Social Media
     Social Media Approach

    M
     Lead Gen using Social Media

    PL
    E
    Big ges t M is ta ke s…S urve y of Bus in es s Pr ofessi onal s

    SA
    Halt or Reduce Spending on Key
    Marketing Initiatives

    M
    Focus on short-term tactics

    PL
    Stick to status quo

    Adopt marketing strategies


    of other organizations

    Not being sensitive to


    competitive threats

    Don’t know
    E
    0% 10% 20% 30% 40% 50% 60%

    © 2009 | Think Innovation Source: AMA Downturn Economic Survey Report, May 2008 5
    Mar ke tin g…emb ra cin g cha nge

    SA
     Marketing changing gear
     To deliver more with less
     Up-shift to higher performance

    M
     Customer behavior changes too
     more connected, savvy, value conscious
     Driving sales process

    PL
     Technology adding unprecedented access
     Informative, collaborative, “prosumer”

    Changing
    Media
    Focus
    Messaging

    E
    Changing approach
     Reach customers where they go
     Meet customers on their own turf
     Listen, communicate and interact

    © 2009 | Think Innovation 6


    Your Cliffsnotes

    SA
    Social media drives traffic into the top of your sales funnel

    M
    Quality content converts

    Measure refers
    PL
    E
    Listen

    7
    Su mm ary
    Bigg est Mis takes …Su rvey of B usin ess Pr ofes si onals
    Mark eting… embracin g ch ange

    SA
     Marketin g ch anging gear
     Custo me r b ehav ior chan ge s too
     Techno log y add ing unpr eceden ted access
     Cha nging appr oach
    Soci al media… sh ould this matter to m e

    M
     IBM Study “ The Enterpr is e of T he F utur e. A g lobal stud y of CEO ”
    Bus ines s/ Tech buyers ar e sociall y engaged
     Mis si ng o ppo rtuni ty b y n ot c onnecti ng w ith th em so cially ?
    To p So cially engaged br and s

    PL
    SO CI AL EN GAG EMEN T
     Us er g ene rated co ntent – hi gher credibi lity
     Give-to -take ap pro ach
     Rel iance on s ocial & no t co rpo rate com municatio n
    Soci al M edia App roach

    E
     Mon itor the P uls e
     Dif ferentiated Targeti ng
     Develo p, Repack age and Rep urpo se
     Avoid dr ivin g u sers acr os s si te s
     Set appro pri ate goals f or ea ch chan ne l
    Soci al M edia D riv es T raf fic
    Quality Con te nt Co nvert s
     Call to actio n dir ects and qualif ies p ros pects
    Start S omewhere and M easur e
     Track the referr als
    Measu ring the E ntire F unnel
    Mo nitor f or Leads
    © 2009 | Think Innovation 8
    Ab out Reg al ix
     Forefront of Online Marketing, Research and Web 2.0 portals

     Multi-disciplinary Leadership Team

     Fortune 500 and Venture-Backed Customers (B2B and B2C)

     Global Operations: HQ in Silicon Valley, 4 Offices

     150+ Team, Built on 8+ years of research

     Recognition
    www.regalix.com

    © 2009 | Think Innovation 9


    Fo r co mp let e 36 s li de pr esen tat ion an d t o down load
    vid eo V is it us at
    http://www.regalix.com/index.php/online-marketing-success
    For more Webinars-
    http://www.regalix.com/index.php/insight/webcasts
    To know about us -
    www .reg alix.com

    © 2009 Confidential | Think Innovation 10

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