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  • Case Presentation On Suzuki Samurai

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    Saurabh Awasthi
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    1) Suzuki Motor Corporation is a Japanese automaker that specializes in compact cars and SUVs. 2) To go global, companies must consider higher risks but also opportunities in foreign markets where domestic growth opportunities may be limited. International expansion requires launching global products. 3) When expanding globally, companies need market information on target countries to determine the best entry strategy and how to adjust their product mix to suit local customers. Some adjustments may be better than others.

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    Case Presentation on Suzuki Samurai

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    1) Suzuki Motor Corporation is a Japanese automaker that specializes in compact cars and SUVs. 2) To go global, companies must consider higher risks but also opportunities in foreign markets where domestic growth opportunities may be limited. International expansion requires launching global products. 3) When expanding globally, companies need market information on target countries to determine the best entry strategy and how to adjust their product mix to suit local customers. Some adjustments may be better than others.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    32 views6 pages

    Case Presentation On Suzuki Samurai

    Uploaded by

    Saurabh Awasthi
    1) Suzuki Motor Corporation is a Japanese automaker that specializes in compact cars and SUVs. 2) To go global, companies must consider higher risks but also opportunities in foreign markets where domestic growth opportunities may be limited. International expansion requires launching global products. 3) When expanding globally, companies need market information on target countries to determine the best entry strategy and how to adjust their product mix to suit local customers. Some adjustments may be better than others.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    CASE PRESENTATION SAMURAI

    ON

    SUZUKI

    PRESENTED BY : ROLL # 1,13,24,26 & 40. PART TIME MBA 2012_15

    At times for some companies the home market may have limited opportunities. On the other hand foreign companies might be aggressively marketing their higher quality products with more value. In such a situation the needs of a domestic company to go abroad are, no doubt, higher, but they have higher risks too. Nevertheless, they have to internationalize their operations and launch global products.

    EXTENDING TO GLOBAL MARKETS

    DESCRIPTION OF COMPANY. Suzuki Motor Corporation (Suzuki Kabushiki-Kaisha) is a Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan that specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, allterrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines. Suzuki is Japan's 4th largest automobile manufacturer after Toyota, Nissan and Honda, the 9th largest automobile manufacturer in the world by production volume, employs over 45,000, has 35 main production facilities in 23 countries and 133 distributors in 192 countries. According to statistics from the Japan Automobile Manufacturers Association (JAMA), Suzuki is Japan's secondlargest manufacturer of small cars and trucks.

    SUZUKI MOTORS

    Q1. What factors you have to consider to go global?

    Q2: What market information do you require to facilitate decisions on entry strategy? Justify your recommendations.

    Q3 :What adjustments in the Mix were made to suit the target market? In your opinion. These adjustments were justified or were there better options.

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