Presentation

on

Presented By-:

suraj dupargude(50)

Industry
Founded Headquarters Products Promoter Revenue

Retailing (Hypermarket)
2001 Mumbai, Maharashtra, India Department store Mr. Kishore Biyani Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar combined) 36000 people 214 (+) Stores Across 90 Cities in India.

Employees Stores

Vision

To Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most profitable manner.

Man Behind Big Bazar Success

He Born August 9, 1961 in a middle class Family.

He started his career selling stonewash fabric to

small shops in Mumbai. Now He known as the Rajah of Retail in India.

Products of Big Bazar

Strengths-:
Big Bazaar is known as the "Indian Wal-Mart".
Everyday low prices, which attract customers. Huge investment capacity. It offers a Family Shopping Experience, Where Entire family can visit together under one Roof. Benefit of Early Entry into Indian Retail. Online booking and delivery of goods.

Weakness-:
General perception: Low price = Low Quality.
Overcrowded during offers. Long lines at billing counters. Limited only to value offering low price products. Branded products are still missing from Big Bazaar.

Very thin Margin.

Opportunities-:
Huge Potential Rural Market or Town to be Tapped.

Threats-:
Competition. Unorganized Retail. Most People still prefers to visit local convenient stores for daily purchases. Changing Government policies. International players looking to for India.

Margin of business reducing all the time.

Competitors of Big Bazar

Customer Segmentation-:
It Targets Higher and Upper Middle Class Customers. The large & Growing Young Working Population is a Preferred Customer Segment. Targets Working Women & Home makers who are the primary decision makers.

Strategy-:
They divided Indian customers into 3 categories.. 1) India One. 2) India Two. 3) India Three.

The potential customers of big bazaar are

India One & India Two.

India One-:
Consuming class which includes upper middle and lower middle Class (14% of India's Population).

India Two-:
Serving class which includes people like drivers, house-hold helps , office peons, etc. (55% of India's population).

India Three-:
Struggling class, (remaining 31% of India's population).

Positioning-:

High service

Low price

High price

low service

Innovations of Big Bazar

Sabse Sasta Din

Wednesday Bazaar

(26/01/2006) (26 Cr. in 1 day)

Maha Bachat

The Great Exchange Offer (12/02/09)

Supply Chain Management of Big Bazar

Supplier
Manufacturer Distributor Retailer Customer

Human Resource Management in Big Bazaar

The HR department of Big Bazaar is very dynamic.

Employees are the biggest strength and asset of any organization and

the HR dept realizes this very well.

This is very evident from the way the HR department handles all its

employees.
They take utmost care to select, train, motivate and retain all the

employees. They have continuous developmental Programs for all the employees. There are two shifts for the employees. The first shift employees arrive at 10AM in the morning and leave at 7.30 in the evening, while the second shift employees report at 12.30 in the afternoon and leave at the time of Store closing (10pm).

Functions of management in the Big Bazaar

Management

Store Buying & Operations Merchandising

Finance & Accounts

Legal & Administration

HRM

Marketing etc

Organization structure of Big Bazar

Owner/Manager
Responsibilities Buying, Promotion, Sales, HR, Operational Control & General Management

External Advisors Sales Staff Lawyers, CA, Bankers, etc Back Office Staff
Responsibilities Accounting & Record keeping, Data Entry, Inventory Control, Purchase Orders, Time Keeping & Payroll, Facilities Management

Responsibilities Customer Service, Selling, Stock Control, Display & Housekeeping

Big Bazaar People Management System

Culture Building Performance Management through Balanced Score

Card
People Processes Management Processes Leadership Excellence

Areas covered under this assignment are..

Recruitment & Selection process

Induction
Training Compensation and rewards Performance appraisal

Induction training programme

New employees selected are given a 13 day induction and

training program.
They are given information about the companys business,

different departments etc.

They are informed of their roles, duties and responsibilities. They are informed about the HR policies and rules of the

company.

Training
Need of Training arises at following Times: Induction Sales Staff in direct contact with customers

Communication Knowledge Product Knowledge Company Policies on Return Knowledge of the workplace Market Awareness Personal Grooming

Skill enhancements

Compensation and rewards

The employees are rewarded suitably with attractive pay

packages. The salary of an employee includes basic pay. HRA, special allowance, Mediclaim etc. Annual bonus will be given at the time of Diwali. The employees and their dependents are also entitled for medical treatment in recognized hospitals with cashless hospitalization with whom the company has tie-ups. If a hospital is not recognised, the amount spent by the employee will be reimbursed. Along with these all the employees are given a card known as Employee Discount card (EDC) through which they can buy any product at Big Bazaar at a special discount of 20-30 %.

!!!!!......

Thanking You!!!!!