Mandee Michielsen Jessica Toth Aaron Mclatcher Rodnei Santos

To promote the Spring Football Game by increasing awareness and developing an enthusiastic tailgating atmosphere for students by implementing creative marketing techniques

Maroon Madness is celebration of student life as well as CMU football Maroon Madness is WAY more then a typical tailgate

Maroon Madness had many different events such as: FREE food, corn hole, and t-shirts
Maroon Madness will be THEE spot to congregate and mingle amongst the Chippewa faithful

To increase the attendance and participation of student tailgate.

Actively promote the tailgate Acquire sponsorships for giveaway items Provide an inviting and attractive atmosphere for attendees

To meet all of the objectives discussed with athletics marketing department

Secure Papa Johns sponsor for food vendor Secure Pepsi sponsor for beverage vendor Secure a sponsor for giveaways

Increase awareness of similar athletic tailgates

Pass out baseball tailgate fliers Word-of-mouth marketing

 Biggest target market place= CMU students Needs & wants of CMU students
Food & drink Clothes Place to hang out and have good time

Solution through corporate sponsors

Pepsi Adidas CMU book store Papa Johns

Strengths
Event is already established Tailgate environment is highly sought after by students Location of tailgate tent was in high-traffic area to stadium

Weaknesses
Tailgate has a negative reputation and has been restricted Small crowd Losing seasons

Opportunities
Student/alumni involvement Need for new and improved tailgate atmosphere

Threats
Student behavior Promoting the wrong idea (i.e drinking)

Alternate tailgate locations/off-campus pregame parties

 Food Sponsorship
Papa Johns Pizza provided pizza to feed 300 people

Beverage Sponsorship
Pepsi Beverage Co. provided pop and water for 500 people

T-Shirt Sponsorship
CMU marketing department provided t-shirts for 75 attendees

Social Media

Facebook
The Spring Football Game was promoted on Facebook through a fan page, event, and wall posts.

Twitter
Twitter updates were created to describe the event and giveaways during the weeks leading up to the game.

E-mail
E-mail blasts were sent to football alumni, players, and students to promote the tailgate environment and describe the giveaways and benefits of attending the event.

Campus Marketing

Fliers Maroon Madness Fliers were created to market the event. Spring Football Game event flier created and posted throughout campus Chalking Event was marketed through chalking at various hightraffic locations around campus Included in chalking was name of event, time, place, and free giveaways

Radio/TV 95.3 CFX Radio Announcement The spring game was promoted on air in the weeks prior to the event Nick Williams was a guest speaker on the radio talking about the event and the tailgate available for attendees

Newspaper/print media Morning Sun

An ad in the Morning Sun was created to promote the Spring Football game

 Utilized a survey to acquire the opinions of students and fans. The tailgate atmosphere is very important to CMUs culture and needs to be improved and re-implemented in a positive, appropriate manner.

 Are you male or female? What recommendations do you have to enhance the tailgate environment in an appropriate way? What recommendations do you have to enhance the tailgate environment in an appropriate way?

 Collaborated with CMU marketing department to develop logo and flyer Also work to pass out flyers across campus

February 27 March 25
Marketing Meeting Timeline/Strategies Discussed Flyer Design Discussed Facebook Event Created Ad in Morning Sun Created Sponsorship Opportunities Discussed

March 26 April 1 Email Blasts Sent Out Flyer Created Tailgate Management Discussed

April 2 April 8 Facebook and Twitter Promotions Secure Sponsorship Items Morning Sun Promotions

 April 9 April 14 Residence Hall Promotions Flyer Promotions Facebook/Twitter Promotions Chalking Radio Broadcast